Solo PR Pro

MAY 31, 2016

LinkedIn launched in 2003 with 4500 members. While other social media channels are a mix of news, silly photos and viral videos, LinkedIn continues to be viewed as the largely no-nonsense site for business. As we gear up for the second half of the year, it is a great time to spiff and polish our LinkedIn profile.

Infographics 40

Infographics LinkedIn How To Viral 40

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Seeing as many trends go viral, they can be helpful in expanding a brand’s reach and exposure. If anything, many of these viral trends encourage companies to be candid and step outside of the realm of their typical content. Jonathan W.

Social Media 84

Social Media Trends Viral Media 84

HMA Public Relations

OCTOBER 5, 2023

Similar to a viral TikTok trend, media victories should be proudly showcased on all relevant platforms. Alison Bailin shares how to amplify a successful media placement with the help of newsletters, social media and more. Check it out!

Trends 97

Trends Viral Media Social Media 97

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Melissa Agnes

OCTOBER 2, 2018

Connect on LinkedIn. How compassionately conscious is your brand? You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube. Dave’s United Breaks Guitars video. Zappos’ tagline is “delivering happiness” Connect with Dave Carroll: Check out Dave’s website. Connect on Facebook.

Brand 157

Brand Branding Crisis Management Customer Service 157

Melissa Agnes

MAY 23, 2015

From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. Additionally, what is the best practice for organizations whose employees get caught in these types of viral controversies?

Crisis Management 169

Crisis Management Viral Crisis Case Study 169

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Speaking opportunities at local events, establishing a consistent LinkedIn presence, and engaging with press are key elements of a leadership branding programme. And what about local cultural context?

Local 62

Local Leadership Viral Creativity 62

Remote PR Jobs

OCTOBER 11, 2022

Media Lists and LinkedIn. Most companies are familiar with LinkedIn to scope out hiring prospects or competition, but it can also be a resource for building and revising media contact lists. Before sending out your next batch of press releases, look up your contacts on LinkedIn to be sure they are still relevant. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. Connect with her on LinkedIn. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming.

Brand 132

Brand Branding Film Insurance 132

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective.

Social Media 73

Social Media Ethics Trends Viral 73

Prohibition

NOVEMBER 17, 2022

Twitter seems to be amending this issue – but not before it already went viral. LinkedIn cracks down on fake accounts. LinkedIn have been cracking down on fake accounts to help users work out if a profile is genuine or not. TikTok releases new text-to-speech voice. Sick of the standard TikTok text-to-speech voice?

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. Tool: how well are you using LinkedIn? LinkedIn has hit 600+ million members. It’s an issue I explored in a blog post this week. ??

Viral 68

Viral Journalism Analytics Case Study 68

Flack's Revenge

DECEMBER 4, 2014

Despite the heavy (and humorless) hand, if you think the state of media there leaves no room for PR stunts, viral marketing, and click bait, guess again. Needless to say, Jon Stewart had great fun with this, see the clip above. Carmen Ren a PR rock star who just completed her internship here , shared this article.

Government 196

Government Viral Journalism LinkedIn 196

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Sure, most PR pros have thousands of LinkedIn connections. You can find her on Twitter and LinkedIn. What’s your niche? Do you have a strong network?

Travel 281

Travel Technology Conference LinkedIn 281

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. Nonetheless, you should still consider avoiding making videos overly long and dragging.

Video 62

Video Social Media Instagram Media 62

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. LinkedIn video? Leveraging a viral social media moment has to start with listening,” says Arik. What about Twitch? Never fear! It’s the CEO!,”

Social Media 62

Social Media Trends Marketing Viral 62

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Twitter Google+ LinkedIn What Compels People to Share Your Content?

Viral 102

Viral Advertising Advertising Study 102

Melissa Agnes

SEPTEMBER 21, 2014

How to plan for a global, viral crisis. Connect with Melissa on LinkedIn. Connect with Jonathan on LinkedIn. How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication. The importance of getting the first 24 hours right in a crisis. Follow Melissa on Twitter: @melissa_agnes.

Airlines 210

Airlines Crisis Management Crisis Crisis Communications 210

Critical Mention

FEBRUARY 5, 2019

LinkedIn Content Suggestions. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral? Facebook trending. Twitter trends. How do you create an action plan for trending topics?

Trends 61

Trends Viral Analysis Crisis 61

PRSay

DECEMBER 10, 2020

His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Find Tia on Twitter and LinkedIn. This common denominator has helped us see each other in a new way — delivering keynote addresses from cleverly lit kitchen tables as screaming children tear through the background. Remember the BBC dad?

Communications 158

Communications Nonprofit Employee Film 158

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Melissa Agnes

FEBRUARY 1, 2015

As you listen to this podcast, you’ll notice that much of what Laurent explains about the science of rumors aligns perfectly with what you’ll often hear me say makes the recipe for a crisis that has the potential to go viral. Connect with Melissa on LinkedIn. Connect with Laurent on LinkedIn. Subscribe via email.

Crisis 100

Crisis Crisis Management Viral LinkedIn 100

Prohibition

SEPTEMBER 13, 2022

Not only will it give you access to a huge number of potential sales leads, but it can reach audiences that would otherwise be missed on social platforms such as Twitter , Instagram and LinkedIn. The use of TikTok influencers can be extremely beneficial for a brand as these social media personalities are essentially trusted marketers.

Brand 118

Brand Branding Video Social Media 118

Melissa Agnes

JANUARY 11, 2015

The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode. Connect with Melissa on LinkedIn. Connect with Dan on LinkedIn. Follow Melissa on Twitter: @melissa_agnes. Learn more about Agnes + Day, The Crisis Intelligence Firm.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Communications Conversations

JANUARY 14, 2021

Maybe it will be like LinkedIn where company leaders participate vs. a “corporate account.” “Going viral” on TikTok is a big reason many use it. And, at a time when many of us are at home with our ear buds in 24/7, that’s a big factor. Maybe they won’t participate at all.

YouTube 109

YouTube Viral SEO B2B 109

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. It is one of the new entrants to the list of Top 10 Overused LinkedIn Profile Buzzwords. If it’s truly a crisis, it will be published about in blogs and on news sites, and potentially make its way to traditional media.

Social Media 252

Social Media Crisis Media Viral 252

ImPRessions - Crenshaw Communications

JUNE 7, 2017

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” If you can’t dominate the conversation, then change it…or invent a new and narrower one. Some of today’s largest business categories started out as niches.

Small Business 168

Small Business SMB Local Viral 168

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. On the two, it is generally acceptable to be a little cheekier than say a LinkedIn post. Write for the Platform.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Critical Mention

SEPTEMBER 24, 2020

The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. With more people talking about the need for bikes, many bicycle distributors had a hard time keeping up with production and were running out of bikes to sell. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

Prohibition

JULY 21, 2023

Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. We love the collection – and we’re off to put in an order right now. Warner Bros. That’s right – Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Cision

NOVEMBER 30, 2015

LinkedIn demonstrated this last month when they revealed that only one of four LinkedIn users is an active user. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. LINKEDIN IS 277% MORE EFFECTIVE FOR LEAD GENERATION THAN TWITTER OR FACEBOOK – Hubspot Survey.

Social Media 60

Social Media Strategy Media Survey 60

Prohibition

MARCH 8, 2024

LinkedIn axes lookalike audiences Looking toward B2B, on February 29th, 2024, LinkedIn will discontinue the lookalike audience functionality. LinkedIn axes lookalike audiences Looking toward B2B, on February 29th, 2024, LinkedIn will discontinue the lookalike audience functionality.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. Twitter Facebook Google+ LinkedIn Monday Roundup: Buzz Marketing a la Spring. Around the Web Business Building Marketing buzz marketing viral marketing' Why: Do you remember how (or when) #firstworldproblems became a thing?

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92

B2B Community Facebook How To 92

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120