Sword and the Script

JULY 11, 2023

Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.” He has some amazing guests and it’s a good one for those looking to better understand thought leadership/expert-led PR and the power of personal branding.

Publicity 129

Publicity Small Business Trends Leadership 129

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. They’re new, fast-moving small companies. The Social Media Downside.

Social Media 100

Social Media Company Media Study 100

NewsWhip

SEPTEMBER 12, 2023

And once again, G2 has reaffirmed our position as leaders in both media and social media monitoring. NewsWhip continues to earn recognition as high performers in social media monitoring and media monitoring for both the Enterprise and Small business categories. ” – Mike F.,

Enterprise 78

Enterprise Small Business Software Crisis 78

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. If so, a social listening tool is essential. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

Solo PR Pro

MAY 14, 2015

On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Does it ever make sense to use a new social network for a limited time?

Social Media 40

Social Media SMB Media Small Business 40

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but

Real Estate 52

Real Estate Small Business Local Reputation 52

ImPRessions - Crenshaw Communications

MARCH 11, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. The company leadership took charge of the situation before crazy rumors could start or spread. Manage expectations. Give people things to do.

Employee 156

Employee Leadership Viral Small Business 156

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes.

Trends 120

Trends Leadership Small Business Analytics 120

PR for Anyone

APRIL 26, 2022

Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. First and foremost, if you are a marketing or social media person, what does that mean? There are so many story angles around this topic. Financial Stories. Twitter has kind of fizzled a little bit.

Twitter 130

Twitter Pitching Financial Video 130

Public Relations Sydney

JULY 20, 2014

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. If you want to harness the power of public relations and social media to become a recognised expert in your field – this is the book you MUST buy!’

Social Media 53

Social Media Brand Branding How To 53

Solo PR Pro

DECEMBER 20, 2022

We asked our panel of solo PR pros to share one of their business goals for the year ahead. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Share your 2023 business goal with us.

Resources 77

Resources Energy Small Business Corporate 77

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Strategy 52

Strategy Training Insurance Insurance 52

Doctor Spin

APRIL 5, 2023

By sharing stories, insights, and industry news with their customers through press releases , social media posts, and other PR tactics, B2B organisations can foster trust and loyalty among their customers. This, in turn, can lead to repeat business, positive word-of-mouth, and referrals. Thought Leadership. Easy Street.

B2B 52

B2B Strategy eBook Small Business 52

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

Waxing UnLyrical

DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. What concrete evidence supports these messages? Who are key players … competitors, partners, government, etc.?

Strategy 88

Strategy Analysis Small Business Measurement 88

PRSay

JULY 13, 2022

At Prohibition, we have a small bar area where we occasionally eat lunch together. If you don’t have enough employees to justify your onsite facilities, consider renting those spaces to small businesses such as a coffee shop or sandwich bar. Chris Norton is founder of the PR agency Prohibition in Leeds, England.

Employee 155

Employee Handbook Comparison Meeting 155

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Brand Branding Publicity 214

wiredPRworks

APRIL 9, 2018

According to LinkedIn, top social selling leaders ?realize 78% outsell peers who don’t use social media. The founder of CoryWest Media and Chicago’s Social Media Club, Barbara is the creator of the 4D Marketing Transformations System. at Social Media Week Berlin. Why is that?

Insurance 45

Insurance Insurance Financial Training 45

Waxing UnLyrical

JUNE 21, 2018

Around one third of the world is on some form of social media. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. At the same time, the business climate has put increasing importance on the way company culture informs company success.

Brand 50

Brand Branding How To Employee 50

PRSay

JANUARY 6, 2021

Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Social media channels, where posters strive to look better than real life, have honed skepticism among users. Here are a few: • Be authentic.

Communications 197

Communications Viral Fashion Public Affairs 197

wiredPRworks

SEPTEMBER 21, 2017

The founder of CoryWest Media and Chicago’s Social Media Club, Barbara is the creator of the 3D Marketing Transformations System. at Social Media Week Berlin. An innovative online marketer since 1996, Barbara won Nokia’s contest to represent the U.S.

Insurance 40

Insurance Insurance Marketing Conference 40

Shift Communications

JULY 27, 2015

In some spaces, such as digital marketing and social media, the pace of change is blindingly fast. A small business has significantly different resource constraints than a Fortune 10. Leadership environment. In some industries, in some communications environments, pace of change is very slow. Stay tuned!

Strategy 60

Strategy How To Resources Small Business 60

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. With thought leadership comes risk. Finding your voice: the first step to thought leadership.

Leadership 40

Leadership Twitter Small Business Storytelling 40

Garrett Public Relations

DECEMBER 3, 2020

As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 208

Marketing Strategy Communications Publicity 208

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. Don’t miss these posts: B2B Customers Want Thought Leadership. A Simple Measure of Marketing Many Businesses Miss. Search and social as sources of traffic. That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

AUGUST 20, 2016

Small Business Trends contributor Amie Marse , who runs a small content firm called Content Equals Money , lays out a compelling case in a piece titled, 8 Reasons You Should be Creating More Long Form Content. B2B Customers Want Thought Leadership. I couldn’t agree more. If you enjoyed this post, you might also like.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Waxing UnLyrical

DECEMBER 2, 2013

, did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine !) So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them.

Small Business 100

Small Business Infographics Facebook Resources 100

Garrett Public Relations

MARCH 14, 2021

As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Public relations is enjoying a bit of a resurgence. Why is PR seeing a spike in popularity? The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […].

Survey 176

Survey Publicity Marketing Small Business 176

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Garrett Public Relations

OCTOBER 17, 2021

It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion. A very important question to ask yourself is: Are you […].

Publicity 143

Publicity Brand Branding Small Business 143

Garrett Public Relations

DECEMBER 5, 2019

It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” Here’s what they predict. 2020 […].

Communications 188

Communications Marketing Publicity Small Business 188

Shift Communications

APRIL 27, 2015

The blue line indicates their growth rate, which ticked upwards a small amount from Q4 2014. Continuing to show growth when you already have the market leadership and saturation is impressive. Facebook wants businesses to pay to be seen. When you think about it, that’s an astonishing feat. Regional Growth.

Mobile 60

Mobile Facebook YouTube Video 60

Prohibition

JANUARY 14, 2022

Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. Monitoring the media is easy.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

OCTOBER 9, 2018

Social media stems from the blog, and also fills our content calendars for our social channels. A: Our biggest challenge is that we’re really a small business trying to do big things. Q: How would you describe your inbound approach with CMI? Which digital tactics have proven most effective? A: Be prepared.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61