Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership According to Forbes , thought leadership has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership. According to Forbes , thought leadership has never been more important.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

APRIL 4, 2023

The podcast covers the following: PR tech vendor landscape , adoption of AI AI to generate & analyze content, monitor media, and hone and target pitches. As for Zach and Tressa — both have worked in PR for years — and now work for vendors implementing AI in their PR tech solutions. Challenges Will AI take your job away?

Publicity 200

Publicity Software Fashion YouTube 200

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Approaching any one of them without understanding what they cover will ensure your pitch is ignored. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Along with helping monitor coverage, news and social media, Muck Rack helps provide and share media lists that are always contemporary resulting in stronger pitching success and more media opportunities. . Google Trends.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

MAY 2, 2023

Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs. You can even narrow the parameters such as location and types of outlets, similar to major software services like Cision.

Retail 156

Retail Video Pitching Technology 156

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. Michael Bade, CTO and co-founder of Truescope writes “predictions” about capabilities he says PR software will include this year.

Software 86

Software Pitching Internal International 86

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Kaden Jacobs, APR, is a vice president at Poston Communications. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Executive Thought Leadership. Relationship building takes time. Owned Media/Content Strategy. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. For example, you invest a lot of time into research and planning.

Study 98

Study Company Leadership Education 98

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. Crenshaw client Bizzabo, a leading event software company, wanted to take action after research confirmed that tech events overwhelming feature male speakers and attendees to the tune of 70% and 80% respectively. Take the stage. Executive content.

Company 174

Company Conference Corporate Leadership 174

PRSay

JULY 9, 2021

Input for agency pitches or campaign planning is another area where younger professionals can shine. Strong leadership is crucial, but knowing when to follow is equally important. This is just the tip of the iceberg. The possibilities are endless. Leaders might need some degree of education themselves. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Don’t make research a sales pitch. This is meant to be a soft sell, not a hard commercial pitch. It’s pull marketing to promote a sense of thought leadership. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping.

B2B 147

B2B Data Retail Survey 147

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images.

Software 123

Software Pitching Ethics Privacy 123

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. B2B companies can engage and attract followers through educational and entertaining content. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

AUGUST 17, 2021

Read more: North American Communication Monitor 2020-2021 by the Plank Center for Leadership in Public Relations at the University of Alabama; also see this post on PR ethics based on a separate survey: Code of PR Ethics? Journalists respond to just 3.27% of pitches. A majority 82% open a pitch within the first four hours.

Creativity 98

Creativity Study Ethics Publicity 98

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. It is essential for the modern communicator to embrace data and measurement not only to be able to secure PR budget and resources, but also to craft impactful strategies and prove their effectiveness to executive leadership so that this budget continues to grow.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 124

Case Study Study Company B2B 124

Critical Mention

APRIL 8, 2018

Once you come to the realization that media monitoring is the way to go (and if we’re lucky enough you decide to use Critical Mention—sorry, just had to plug), next up is convincing leadership. Remember, PR is a client-driven business—leadership is keenly aware of this fact. Like the saying goes, “Happy wife, happy life.”.

Media 64

Media Software Leadership Customer Service 64

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. We’re not mechanical engineers or software engineers, and we don’t need to be,” she said. Watch the Facebook Live event or scan the session’s top takeaways below. PR is no longer a linear process. That’s all.

Storytelling 329

Storytelling SEO Community Engineering 329

Cision

AUGUST 11, 2015

The medium can be used for thought leadership, to offer an insider’s view into a particular industry, to tell people’s stories … you get the idea. Sound also relates to microphones, headphones and audio editing software. As for software, starting points are GarageBand , Reaper and Audacity. Honestly, just about anything.

Software 120

Software SEO Video Education 120

Sword and the Script

OCTOBER 15, 2020

It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. If you’re going to sell software to lawyers, you got to have your wits about you. Litigation tools aside, legal tech typically addresses the business of law, rather than the practice of law.

Content Marketing 98

Content Marketing Marketing Print Software 98

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. See this earlier post for tips on reactive media pitching. Formulate the program in a way that not only generates good publicity, but actually moves the needle for your audiences. Get experiential.

Video 160

Video Banking Data Software 160

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

MAY 15, 2017

A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit. A chance to show creative flair. .

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 121

Software Case Study Advertising Advertising 121

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert.

Case Study 178

Case Study SEO Film Video 178

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Cision

NOVEMBER 30, 2017

Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? establish thought leadership. It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. What are some examples of technology vendors developing public relations software?

Interviews 100

Interviews Publicity Technology Social Media 100

Shift Communications

APRIL 1, 2016

HAROLD is based on the proven TensorFlow multidimensional data array artificial intelligence software, first developed by Google Brain, part of Google’s Machine Intelligence division. It would take your average account team several weeks to pitch a 5,000 person media list. One of HAROLD’s most eagerly anticipated features is ubiquity.

Employee 60

Employee Data-Driven PR Communications Software 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Prepare before you pitch. We work with a supply chain software client that services the heavy equipment aftermarket. Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. Embrace competition.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Bianchi Biz Blog

JANUARY 24, 2022

In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones. Together with AEye, we completed an exceptional series of thought-leadership content that is now archived across all of AEye’s social media channels. It’s one of the things that keeps me up at night.

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

JUNE 2, 2015

Sure, we’d have a meeting every few months where he’d give us the pitch from the company’s sales’ deck (most journalists don’t buy enterprise software), but other than that we got nothing. It’s popular in blogging and it work for leadership too. While not nearly as dramatic, the same is true on a leadership point of view.

Agency 60

Agency Construction Leadership Corporate 60

Communications Conversations

DECEMBER 5, 2019

We were nimble and maximized our resources by teaming up with amazing pro bono partners, like StoneArch, Software for Good and Intercross. How do you think that prepared you for these leadership roles you’ve assumed recently? Working at a non-profit made a major impact on me. I found that at Room & Board.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194