Data-Driven PR Leadership Pitching Software 
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. Focus on the findings instead.
Shift Communications
APRIL 1, 2016
SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD can replicate itself and call the whole media list simultaneously.”
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ImPRessions - Crenshaw Communications
JUNE 21, 2018
The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Here are some compelling reasons why tech PRs should embrace the trend.
5W PR
JUNE 6, 2022
That’s why when a company is creating a pitch it should make sure that that pitch is going to be sent out to the right journalists that are relevant to the industry or the topic that’s being discussed in it. For example, a fintech journalist isn’t going to talk about topics in the health tech industry. Disinformation.
ImPRessions - Crenshaw Communications
JUNE 28, 2018
A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. Quality data may already exist.
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