Sword and the Script

JANUARY 23, 2024

If this report is to be believed, there are a whole lot of B2B technology vendors that losing deals they never even knew existed. Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference.

B2B 103

B2B Study Company Leadership 103

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. But the AI technology is not just about automation. Content generated by AI should be clearly labeled as such.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

MAY 2, 2023

Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs. Input text-to-video technology – artificial intelligence that creates videos automatically from written or typed text.

Retail 156

Retail Video Pitching Technology 156

Sword and the Script

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. For example, you invest a lot of time into research and planning.

Study 96

Study Company Leadership Education 96

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues.

Software 85

Software Pitching Internal International 85

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. Improved technology is on the wish list, as well. Using data & technology to support your business case. As we mentioned earlier, technology in itself can be the subject of a business case for investment.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PRSay

JULY 9, 2021

An example that immediately comes to mind involves technology. Input for agency pitches or campaign planning is another area where younger professionals can shine. Strong leadership is crucial, but knowing when to follow is equally important. This is just the tip of the iceberg. The possibilities are endless.

Nonprofit 218

Nonprofit Employee Internal International 218

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Approaching any one of them without understanding what they cover will ensure your pitch is ignored. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Data and technology don’t have to be scary.

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Don’t make research a sales pitch. This is meant to be a soft sell, not a hard commercial pitch. It’s pull marketing to promote a sense of thought leadership. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping.

B2B 147

B2B Data Retail Survey 147

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. Truescope uses the “workspace” concept that’s become popular in software. They’ll know their costs for media monitoring upfront and can put that in their pitch.

Tools 162

Tools Media Software Analysis 162

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 132

Case Study Study Company B2B 132

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. The space is also attracting a lot of investment. market alone.

Content Marketing 96

Content Marketing Marketing Print Software 96

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. How is technology being used in public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences. Disinformation.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 198

Marketing Content Marketing Data Social Media 198

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example.

Meeting 80

Meeting Automotive Media Technology 80

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Marketing be nimble. Susan Kostal | Stet.

Marketing 176

Marketing Employee Content Marketing Training 176

Cision

NOVEMBER 30, 2017

Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? establish thought leadership. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Shift Communications

APRIL 1, 2016

HAROLD is based on the proven TensorFlow multidimensional data array artificial intelligence software, first developed by Google Brain, part of Google’s Machine Intelligence division. SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. Vice President, Marketing Technology.

Employee 60

Employee Data-Driven PR Communications Software 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Prepare before you pitch. Even if your disruptive new SaaS platform is the coolest technology to hit the industry, don’t just focus on features and benefits, and don’t get lost in jargon or technical terms. We work with a supply chain software client that services the heavy equipment aftermarket. Embrace competition.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. After all, affecting change is much about leadership and sharing a clear vision. Reasons: Team has no overview of who is getting pitched. It takes time.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

Communications Conversations

DECEMBER 5, 2019

We were nimble and maximized our resources by teaming up with amazing pro bono partners, like StoneArch, Software for Good and Intercross. How do you think that prepared you for these leadership roles you’ve assumed recently? Working at a non-profit made a major impact on me. I found that at Room & Board.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

SEPTEMBER 24, 2016

Taking repeatable tasks, mapping them out, streamlining the process and then using software to get part of the work done. Beyond PR 101: 3 Truly Unique Pitching Tips [UML]. Technology certainly helps us understand data – that is slicing and dicing large database and rendering them in graphical form. Drawing Over the Machines.

Marketing 60

Marketing Creativity B2B Ethics 60

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. The possibilities are endless with data, and they can be sliced and diced any way.

Data 106

Data Meeting Measurement Guidelines 106

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). Luckily, HubSpot is delivering.

Marketing 40

Marketing Tools Data Report 40

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology.

Writing 114

Writing Social Media SEO Blogging 114