Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business.

Government 103

Government Education Print Ethics 103

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Maxim Behar

OCTOBER 15, 2023

And we are now something in between publishers, editors, and reporters. And reporters, because it's the reporter who finds the news. You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? We wanted to make a serious newspaper.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement. It was not a hard internal sale.

Corporate 60

Corporate Interviews Community Newspapers 60

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. Today, we are a mixture of publishers, editors, and reporters.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. You can be an ethical and persuasive PR pro or marketer without selling your soul. Communication builds trust and it’s a function of leadership. Talk to Us !

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JANUARY 3, 2023

I wouldn’t have occurred to me to mentioned Edward Bernays as a “thought leader” but what is thought leadership without history? Earned media refers to media coverage that is not paid for, such as when a journalist writes about an organization in a newspaper or magazine.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Next year, the application of AI will be more widely adopted by a larger pool of PRos and will further expand its use into content generation and recommendations, reporting and analytics, and real-time feedback for the end user.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Maxim Behar

JULY 2, 2023

He travels a lot and often speaks in front of world leaders, audiences, practitioners, students, and opinion makers on Leadership, Modern Public Relations, and Social Media topics. In 1992 I founded the first Bulgarian private daily newspaper as editor-in-chief, but 3 years later I decided to move to another business on my own.

Ethics 52

Ethics Internal International Course 52

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I anchored and reported there for almost 18 years. Many of them have never been reporters. I was a general assignment reporter for the 10 o’clock news and also worked as an investigative and special projects reporter. I know, I know, I’m not breaking news here.

Media 112

Media Journalism Report Video 112

PRSay

FEBRUARY 12, 2021

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards.

Ethics 174

Ethics Communications Nonprofit Journalism 174

Landis PR

MARCH 13, 2023

Being the daughter of a reporter, I was also a news junkie—even at a young age. The film depicts Washington Post reporters Bob Woodward and Carl Bernstein uncovering what seemed to be a minor break-in at the Democratic Party Headquarters at the Watergate apartment complex.

Journalism 52

Journalism Film Ethics Television 52

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. It’s got to be ethical, not just because it’s the right thing to do. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

JANUARY 4, 2021

Rubenstein became a PR practitioner at the urging of his father, a crime reporter for the New York Herald Tribune. In an interview with PRSA publications in 2004, Rubenstein said that a career in law wasn’t for him — ditto for the newspaper business. A PR career starts in Brooklyn . Photo courtesy of rubenstein associates ].

Newspapers 97

Newspapers Ethics Conference Agency 97

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The leadership and vision provided by early public relations professionals was squandered. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards.

Publicity 128

Publicity Government Guidelines Facebook 128