Landis PR

APRIL 22, 2024

Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. In this way, the sustainability report is much more than just a document.

Report 59

Report Comparison Data Corporate 59

Stern + Associates

JANUARY 3, 2024

The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve. Why Is It Hard to Compete on Thought Leadership?

Leadership 62

Leadership Conference Data Report 62

Sword and the Script

SEPTEMBER 12, 2023

If you’ve ever tried to submit expense reports using Concur software, you know what I mean. Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. The full report is an interesting read that covers a lot more.

B2B 160

B2B Leadership Marketing Software 160

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

Leadership 189

Leadership B2B Marketing Study 189

The Proactive Report

APRIL 6, 2021

According to this report, 70% of people say brand trust is important when making purchasing decisions. Figure out a content strategy that will build trust and thought leadership. The post Domain Authority, Trust, and Thought Leadership appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

Leadership 145

Leadership B2B Study LinkedIn 145

Agility PR Solutions

JULY 31, 2022

A new research report from IT and professional staffing, consulting, managed solutions firm Signature Consultants examines the impact of kind leadership and cultural values on key business and talent outcomes and the degree to which U.S. employers are adopting kindness within the workplace.

Leadership 139

Leadership Study Report Trends 139

Agility PR Solutions

JULY 13, 2022

For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-. Following small declines in leader performance in 2017 and 2019, the 2021 Report Card marks improvements in overall leadership performance, and gains in […].

Report 157

Report Leadership Publicity 157

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

NewsWhip

FEBRUARY 6, 2024

Our latest report is being released in partnership with Wadds, inc., As such, the report sets out to provide an easy-to-follow framework on when companies should take a stand on issues, which has become a common ask of the world’s biggest companies in recent years and was top of mind when the research was conducted.

Report 78

Report Publicity Interviews Corporate 78

Agility PR Solutions

SEPTEMBER 7, 2023

As the corporate landscape prepares for its AI-powered future, a new research report from Leadership Dynamics, an analytics and evaluation platform owned by leadership insights firm The LCap Group, offers a look into the likely future of the C-suite, spotlighting the pivotal role of AI-driven leadership in the evolving world of business.

Leadership 100

Leadership Analytics Corporate Groups 100

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. ET Why: We’ve got a lot of ideas to help you overcome some of the challenges How: Click the link above; no registration is required And now on with the summaries of those three reports… 1. So, says Propel, which provides PR software.

Report 105

Report Publicity Marketing Pitching 105

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

Ronn Torossian

JANUARY 19, 2016

But, according to press reports, Foursquare refuses to go down without fighting. The firm has announced a major leadership shift. The post Foursquare Tries New Leadership appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Just one more once-popular social app to suffer a precipitous fall from grace.

Leadership 150

Leadership Facebook Report Blogging 150

Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

Agility PR Solutions

JANUARY 10, 2022

New research from data-driven business strategic advisors NewVantage Partners offers a progress report on the state […]. The post The quest to achieve data-driven leadership: Where we are in 2022 with data and AI initiatives appeared first on Agility PR Solutions.

Data 145

Data Leadership Report Strategy 145

Doctor Spin

MARCH 23, 2023

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. A Gallup study examining corporate leadership and management found that only 10% of employees are natural leaders. The bad news?

Leadership 52

Leadership Training Employee Media Training 52

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report.

Reputation 137

Reputation Corporate Report Employee 137

Agility PR Solutions

MAY 4, 2023

Marketers demand transparency about their public relations, marketing and social media programs to justify to their leadership team and Board of Directors—justifying that company dollars are […] The post How real-time reporting can build the bridge between communications agencies and clients appeared first on Agility PR Solutions.

Agency 78

Agency Report Communications Leadership 78

Konnect Agency

AUGUST 10, 2022

“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Identify Which Platforms to Focus On.

Leadership 98

Leadership Social Media Agency Strategy 98

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. You can watch a recording of the live panel here , and download the full report.

Report 200

Report Media Pitching Trends 200

Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” And that leads me to a recent report from Edelman + LinkedIn titled “The 2021 B2B Thought Leadership Impact Study.”

Leadership 60

Leadership LinkedIn Case Study Consumer 60

Stephen Waddington

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis.

Leadership 111

Leadership Publicity Energy Crisis 111

Agility PR Solutions

DECEMBER 21, 2022

The firm’s 16th annual State of Agile report spotlights […]. The post 2022 State of Agile: Adoption spreads to marketing, but lack of leadership is limiting its success appeared first on Agility PR Solutions. New research from digital transformation tech firm Digital.ai

Leadership 78

Leadership Enterprise Software Marketing 78

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Be sure to ask reporters the ways they would prefer to work together. And of course, stay flexible. “I

Journalism 211

Journalism Report Interviews Meeting 211

Bianchi Biz Blog

OCTOBER 14, 2021

During our recent study of ESG (environmental, social and governance) reporting habits of the top 25 North American automotive suppliers (according to Automotive News’ Top Suppliers Listing), we uncovered some 200 topics which we categorized into 12 larger buckets. 1% related to Leadership / Governance. Here’s the category breakdown.

Report 78

Report Automotive Government Energy 78

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information.

Report 175

Report Survey Pitching Journalism 175

Sword and the Script

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report did not state a margin of error that I observed but it did say the report had a confidence interval of 95%.

B2B 102

B2B Study Company Leadership 102

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. The reporter just noticed. The company had achieved a true thought leadership status. And not with the lack of leadership support in that workplace culture. The story was unsolicited.

B2B 105

B2B Leadership Marketing Blogging 105

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’m the lead researcher and author of the report. These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel.

Report 144

Report Communications Government Crisis 144

PRSay

APRIL 26, 2022

Ongoing political conflict and the prolonged coronavirus pandemic have created new challenges for the PR profession, says a March report from USC’s Annenberg Center for Public Relations. The USC report, “ The Future of Corporate Activism ,” calls professional communicators “pioneers in this unfamiliar territory.”.

Corporate 120

Corporate Report Survey Employee 120

PRSay

DECEMBER 27, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Additionally, new practitioners reported experiencing hostile workplace environments and harassment more than anticipated.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Additionally, new practitioners reported experiencing hostile workplace environments and harassment more than anticipated.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 15, 2023

employees found that, while 51% of employees reported being affected by the Middle East conflict, only a small number of employees received any communication about it. Just 1-in-5 employees said their employer shared an official internal statement, and only about 1-in-6 employees reported that their manager communicated with them.

Communications 168

Communications Employee Leadership Internal 168

Onclusive

FEBRUARY 15, 2024

Anticipate where to develop your thought leadership content, 2. Anticipate where to develop your thought leadership content Identifying emerging topics : Social listening tools monitor conversations across social media platforms. This is according to a May 2022 Salesforce report.

Trends 195

Trends Marketing Analysis Leadership 195

Agility PR Solutions

SEPTEMBER 25, 2019

Over the last few years, PR leaders have gotten fair to middling grades for their performance from The Plank Center for Leadership in Public Relations. Results of The Plank Center’s Report Card 2019 reflect little change in public relations leadership from studies in 2015 and […].

Report 117

Report Leadership Study Publicity 117

Shift Communications

JULY 17, 2017

Thought leadership. Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. In this series, we’ll examine what thought leadership is, why we need it, and how to generate it. What is it?

Leadership 100

Leadership How To Measurement Technology 100