Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 95

Survey Industry Leadership Study 95

PRSay

APRIL 19, 2023

But I remember cutting pictures from the newspaper and Scotch-taping them to my closet door. As chief official White House photographer, did you consider yourself more of a historian or storyteller? What insights can you share with communicators about storytelling and how images help drive that narrative?

Travel 66

Travel Tourism Storytelling Newspapers 66

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 17) “I help companies make more money by getting good publicity.”.

Employee 148

Employee Print Writing Survey 148

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging.

Blogging 170

Blogging Writing Creativity Storytelling 170

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. At the risk of sounding old, 2010 seemed like just yesterday.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Stephen Waddington

JUNE 16, 2019

Two data points from the past week should concern you if you work in marketing, media or public relations. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital.

Print 60

Print Storytelling Newspapers Advertising 60

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PRSay

JUNE 6, 2017

The award-winning news anchor and actor will serve as the host for the evening, presenting awards to “the best of the best in public relations” at the AXA Equitable Center. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling. Are you sure nothing happened?

Wireless 102

Wireless Storytelling Radio Analysis 102

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter.

Sports 0

Sports Leadership Internal International 0

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Leadership is on board too, 81 percent of senior marketers believe earned media is more effective than paid media.

Strategy 67

Strategy How To B2C Content Marketing 67

Solo PR Pro

FEBRUARY 11, 2016

Many media outlets, such as trade publications and magazines, publish these types of articles as an externally contributed piece that offers new perspectives, knowledge and expertise in a particular subject area or topic of interest for their readership. Be a storyteller and try to create intimacy with the reader. Who is your audience?

How To 40

How To Guidelines Pitching Writing 40

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 22, 2020

Public relations statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. Source: Effective Thought Leadership in B2B ). Public Relations Statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

PRSay

AUGUST 14, 2019

I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. We ran a base newspaper. There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. Dean Essner is the editorial assistant for PRSA’s publications.

Internal 66

Internal International Conference Public Affairs 66

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I thought any good publicity is a win but it’s really about pillars of importance and priorities. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Dan DeBaun, public relations specialist, Life Time. A lot of things.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 8, 2015

True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. The show is produced by the American Public Media (APM), and like many public radio shows, I find the coverage tends to lean left. Deal has a relationship with listeners and wouldn’t steer them wrong. TED Radio Hour. (~60

Radio 60

Radio Content Marketing Marketing Education 60

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Influence of local newspapers | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. If social media platforms and newspapers “can throttle back the rate of infection by information super-spreaders, that will solve a lot of the problem,” Newmark said. “I

Ethics 170

Ethics Communications Nonprofit Journalism 170

Landis PR

MARCH 13, 2023

Similarly, Andy’s desire to build relationships and network is relatable to journalists and public relations professionals. This award-winning film shares many common attributes to our roles as public relations professionals.  (By as they uncover a disturbing decades-long cover-up of sexual abuse by Catholic priests in Boston.

Journalism 52

Journalism Film Ethics Television 52

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128

MaccaPR

FEBRUARY 23, 2016

I recently had the privilege of speaking with Jason Sprenger (pictured below), president of Game Changer Communications, a public relations and strategic communications consultancy. Jason is the newly-elected president of the Minnesota chapter of the Public Relations Society of America (PRSA) (congratulations!) Do you agree?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. In 2017, progressive outlet The New Republic published an op-ed calling thought leadership a hollow product of income inequality in the Western world.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She combines her Public Relations major and Psychology major well, working campus jobs that tap into both areas of expertise.

Groups 60

Groups Internal International Conference 60