Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As such, podcasts are an old tool with a new twist. In a new twist on an old tool, it added comment analytics and have expanded on its native ad product. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it. As a former journalist, it is difficult to watch that happen.

Ethics 89

Ethics Journalism Radio Television 89

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Judy: I also went to UF, but studied journalism. Karlie: Some of the tools we have now, such as media databases, are different. Judy: To create brochures, we used to have to go to a printing press. My mom used to build a list of contacts.

Leadership 159

Leadership Conference Local Internal 159

Cision

JANUARY 4, 2016

He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII. When he went to look for the book, he found that it had a limited printing and that the book cost hundreds of dollars to buy. Want more guidance on writing press releases? Get our free PR Starter Kit today!

Resources 120

Resources Journalism Print Pitching 120

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Cision

MAY 4, 2016

How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. has been exploring in her work on women in journalism. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. There’s seemingly a tool for every aspect of our work. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

The Resolution Blog

APRIL 23, 2018

Was The Wall Street Journal categorised as an international title or a national newspaper? If you have a DA column for example, simply enter the number in the box, no need to write DA: 73 in the box. Keep the data consistent by using one tool/data source It’s easier to keep trackers and data clean by automating data from one source.

Data 120

Data Measurement Examples Tools 120

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.

Financial 79

Financial Banking Content Marketing Writing 79

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch. Cloud) and print (The Minneapolis St. Paul Business Journal). Write a killer pitch and then be fast and helpful throughout their reporting process.

Media Relations 100

Media Relations Pitching Media Report 100

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. I keep wincing after every sentence I write.

Media Relations 60

Media Relations Media Newspapers Print 60

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. But at the end of the day we write off a fair amount of work.

Corporate 148

Corporate Fashion Agency Travel 148

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. In fact, I've been doing this for at least 40 years - first in journalism and then in business. 24.11.2020. And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. Fair enough.

Software 123

Software Pitching Ethics Privacy 123

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 2b) September 8, 2014: Outmarket.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Q4 enhances investor relations tools. In fact, it’s not an editorial placement at all.

Software 121

Software Case Study Advertising Advertising 121

Doctor Spin

NOVEMBER 22, 2023

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Organization Development Journal. Printing marks the beginning of the end of the manuscript culture. Organization Development Journal. Attention according to the supervisory attentional system.

eBook 52

eBook Groups Biotechnology Resources 52

Cision

JUNE 24, 2016

Social media is a useful tool in the newsroom and is integrated into The Washington Post’s newsroom strategy. While social media is used daily by Washington Post journalists and editors, a classic approach to journalism still remains effective today as well. Social Is Integral. Back to Basics. ” Accessibility.

Pitching 159

Pitching Social Media Fashion Newspapers 159

NewsWhip

APRIL 28, 2021

And with all of the different languages and cultures within each of the regions that you serve, being responsible for data analytics, does that mean distributing out tools, workflows, methodologies locally, or does it involve bringing things back to be processed centrally? Paul: I’m sure. The data is different sometimes as well.

Consumer 78

Consumer Measurement Local Data 78

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists.

B2B 52

B2B Communications Media Newspapers 52

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. Social media marketing podcast covering digital tools, apps, and software. High Income Business Writing. A show about communicating with clients, prospects and employees – in person, in print and online. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. Most of the tools needed to produce accessible communications are free and readily available. It’s also an issue of writing style. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. ” To many, injecting a CTA into a piece of writing is to sully the art form. But increasingly, CTAs are looking like useful tools for the MSM.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52