Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Technology 93

Technology Meeting Media Analytics 93

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. The best are succinct, informed, and tailored to deliver the freshest content.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. From data hacks to new ransomware, PR pros who work in the cybersec space need to stay connected to developments and track trends in the business. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. Can you tell us what types of stories, trends or issues are on your radar now? And try to avoid soaring rhetoric in your pitches.

Technology 76

Technology Report Meeting Financial 76

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Many databases promise up-to-date background on media targets and trends. Yet, many PR teams look for technology shortcuts. But just as digital tech has created opportunities, it has also raised hurdles and headaches.

SEO 333

SEO Analysis Meeting Travel 333

Bianchi Biz Blog

FEBRUARY 8, 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Can you tell us what types of stories, trends or issues are on your radar now? Whenever I can tie the technology to an actual use case, the result is a winning story. Is it even practical?

Technology 56

Technology Meeting Automotive Media 56

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. Can you tell us what types of stories, trends or issues are on your radar now? As an anchor I cover the daily trends both nationally and internationally. Describe the craziest or most fun story you have worked on.

Automotive 92

Automotive Meeting Report Journalism 92

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Without it, there’s nothing to track or pitch. On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more. Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . They’re always up-to-date. They’re geeks at heart.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits.

Analytics 170

Analytics Tools Social Media Trends 170

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 74

Automotive Groups Meeting Technology 74

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. What do you consider to be mission-critical research when pitching journalists? I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. Here’s the list of PR technology companies I’m watching. PR pros “sent an average of 16 pitches per day to journalists, as compared to 14 in March.” Probably not.

Pitching 84

Pitching Survey System Technology 84

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. Can you tell us what types of stories, trends or issues are on your radar now?

Transportation 99

Transportation Meeting Newspapers Media 99

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. When it comes to the news industry, trending topics come and go like the tides. The episodes feature a wide array of professionals within the field and offer insight on a multitude of topics and trends.

Pitching 100

Pitching Interviews Trends Journalism 100

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Bianchi Biz Blog

FEBRUARY 12, 2024

Can you tell us what types of stories, trends or issues are on your radar now? My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. What advice do you have for PR people that want to pitch you?

Meeting 86

Meeting Report Transportation Automotive 86

Bianchi Biz Blog

JUNE 5, 2023

Can you tell us what types of stories, trends or issues are on your radar now? About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started?

Meeting 75

Meeting Automotive Media Transportation 75

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. Pitch news instead of promotional material.

Automotive 75

Automotive Meeting Report Real Estate 75

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible.

Media 102

Media Radio Print Newspapers 102

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters.

Survey 90

Survey Journalism Study Pitching 90

Flack's Revenge

JANUARY 5, 2016

I think most would not argue about the central role technology plays in our lives. Reporters are under pressures that might discourage good old shoe leather journalism, as news cycles diminish and many are incentivized by quantity and clicks (a trend driven by – you guessed it – tech).

Pitching 120

Pitching Journalism Mobile Financial 120

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Bianchi Biz Blog

JANUARY 23, 2023

Can you tell us what types of stories, trends or issues are on your radar right now? EPA against a company (and the company’s response), new technology, sustainability, game-changers, mergers and acquisitions, company features, industry trends, localization of global trends, among many other driving forces in determining a story.

Meeting 77

Meeting Report Chemicals Media 77

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. About a month ago, The New York Times made a lot of hay when they purchased Wordle.

Strategy 103

Strategy Media Journalism Banking 103

Bianchi Biz Blog

MAY 16, 2022

Can you tell us what types of stories, trends or issues are on your radar now? This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks.

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started?

Automotive 85

Automotive Meeting Media Mobile 85

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about.

Journalism 64

Journalism Brand Branding Advertising 64

Bianchi Biz Blog

JUNE 7, 2021

I report on the latest vehicles and technology and the intersection between the two. . Can you tell us what types of stories, trends or issues are on your radar now? Also I enjoyed how a piece about the technology in a vehicle can make you a better driver fixing your mistakes on the road in real time.

Automotive 97

Automotive Meeting Media Journalism 97

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Automotive 84

Automotive Report Meeting Radio 84

Deirdre Breakenridge

APRIL 15, 2019

We have all observed the dramatic trends in the world of publishing. When the time came to get my story out, I hit speed-dial to get one of these journalists on the phone and gave them the pitch. The fragmentation of media and journalism that we are witnessing will likely only continue. Today, it’s not that simple.

Media 268

Media Data Google Report 268

Bianchi Biz Blog

AUGUST 9, 2021

Can you tell us what types of stories, trends or issues are on your radar now? I’m most interested in the people and places and technologies – well-known or not – that are going to be critical in the push toward EVs. How long have you been in journalism and how did you get started?

Transportation 96

Transportation Meeting Automotive Report 96

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ).

Big Data 250

Big Data Data Education Internal 250

Onclusive

SEPTEMBER 13, 2023

But as we mentioned, journalists receive numerous pitches every day. Address Potential Concerns If a journalist expressed reservations or concerns in response to your initial pitch, always address them in your follow-up. So leverage this as immediate evidence that backs up your narrative and makes your pitch more enticing.

How To 195

How To Resources Pitching Tools 195

Bianchi Biz Blog

JULY 10, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. Do those even work?

Meeting 83

Meeting Report Automotive Media 83

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? If so, this could drive a pitch that lands. Ultimately, great stories drive PR and journalism.

Survey 195

Survey Journalism Agency Data 195