Cision

MAY 24, 2016

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape.

Film 211

Film Pitching Print Journalism 211

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage.

Pitching 120

Pitching Policies Ethics Mobile 120

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. It’s true of both earned media strategy and owned media, from podcast and video series’ guest placements to social media video posts.

Strategy 103

Strategy Media Journalism Banking 103

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. This was always important but it has become even more crucial in an era of fractured, niche media.

Media 104

Media Pitching Trends Resources 104

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. How long have you been in journalism and how did you get started?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 89

Software Pitching Measurement Enterprise 89

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. You can be on a national TV morning show but without leveraging that media opportunity through social media and brand building strategy the impact will be small. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. How long have you been in journalism and how did you get started? PowerMotionTech.

Meeting 74

Meeting Media Engineering Journalism 74

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 95

Survey Industry Leadership Study 95

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant! Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations.

Meeting 98

Meeting Writing Pitching Case Study 98

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews. Social media mining. One key asset of social media is the ability to know when someone has a birthday, a work anniversary, a new job, or something similar.

Employee 120

Employee Print Meeting Financial 120

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Presumably your account is being serviced by the same competent, experienced team who pitched your business. We may live in a world full of texting errors and sloppy online journalism, but that’s no excuse for a professional PR team to slack off. Has the agency maintained staffing as promised?

Agency 136

Agency Print Course Travel 136

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Every Pitch is a Learning Experience. Social media?

Pitching 40

Pitching Media Small Business Writing 40

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. I would only pitch individual journalists.

Strategy 52

Strategy Interviews Pitching Energy 52

Mindful Marketing

JUNE 22, 2015

In the graph, Social Media Community Management is at the top of the list with 39.7% From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. So Patrick we agree – media relations skills will continue to be important.

Media Relations 50

Media Relations Measurement Report Media 50

Barokas

DECEMBER 4, 2018

Consider whether your company has interesting data or commentary to share in the wake of Black Friday, Shop Small Saturday and Cyber Monday, and if so, build a story around it for the media in your sphere. Blogging and Social : Traditional media isn’t the only channel for reaching your audience during the holidays.

Survey 60

Survey Enterprise Radio Print 60

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. Ad spending on social media has shot up from Rs.94

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Waxing UnLyrical

SEPTEMBER 13, 2012

It’s a far more visual experience to check out a person’s influence print. The discussion progressed on to a long and detailed post on Nieman Labs , which examines what the potential is for news organizations to begin to measure the impact of journalism. It’s a complex discussion topic, but an important one.

Measurement 73

Measurement Print Analysis Journalism 73

Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs.

Media 102

Media Radio Print Newspapers 102

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

Interviews 48

Interviews Radio Journalism Newspapers 48

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” That assistant helps to write social media content but now includes an integration to DALL-E. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need. Fair enough.

Software 122

Software Pitching Ethics Privacy 122

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Going through, in real time, the amount of material available through social media would have been impossible not long ago. Know a PR, marketing or sales leader with compelling ideas fit for print?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Rock the Status Quo

MARCH 30, 2015

This new launch could be handy for Facebook, who makes money based on how much time users spend on the social media platform each day to set their advertising reach and costs – but will it be truly useful for consumers? From a media platform standpoint – say the WSJ integrates with Messenger Business. Social Media'

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

SEO 60

SEO Media Relations Pitching Report 60

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90