Print vs. Online Monitoring

Media Bullseye

It radically redefined almost every aspect of a PR pro’s toolbox: you had to know how to use search effectively to find articles, but you also needed to understand search to write and pitch pieces that would be found. Print Persists.

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Print news media is dying

Stephen Waddington

Print news media under threat is not an exclusive. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. It’s a challenge for those in the journalism industry and the public relations industry alike.

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Journalism and News Trends for PR Pros


The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources.

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford.

4 ways journalism changes are affecting PR

PR Daily

The public could subscribe to a print publication or choose between a few news stations each night. With so many outlets, it’s harder for PR pros to vet and determine who and where to pitch. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

15 ways to doom your pitch and tick off journalists

PR Daily

Dissecting PR pitches is one of the duties editors least enjoy. PR people are typically pleasant to deal with—and many are excellent at what they do—but a lousy few make the story pitching experience, er, let’s say suboptimal. One nitpick that editors notice in pitches is font choice.

International Conference Preview: Bob Woodward on the Importance of Investigative Journalism


For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. “It’s It’s not just a matter of getting a version and printing it.

Why journalists want a time-sensitive pitch

PR Daily

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before.

24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon. brand journalism.

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How to successfully pitch podcasts

PR Daily

” Until recently, getting a client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as USA Today or The Wall Street Journal. How to avoid ruffling feathers with your pitch. “I

Pitching Food Content with Saveur Digital Editor Dan Dao


Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. We’ve got tips from Dao on what and how to pitch tasty treats and stories. I’m a Houston native, lifetime restaurant worker and NYU journalism graduate. How do you prefer to receive pitches? It’s also very apparent when someone is pitching something they don’t understand or care about.

The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network.

USA Today’s Tips for Pitching to Get News Coverage


Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today.

Using Snapchat for storytelling is a brand journalism win

PR Daily

is among a growing number of news media outlets—including NPR , CNN , ESPN and The Wall Street Journal —that are adding Snapchat to their storytelling toolboxes. So, what does the rise of Snapchat in journalism mean for reporters—along with their PR pro counterparts?

NYT ends internal pitching for front page

PR Daily

Perhaps signifying another ring in old-school journalism’s death knell, The New York Times will no longer use its method of “pitching” front-page stories. The paper making digital real estate a priority over print placement may have an impact on how PR pros should pitch in the future.

Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell


Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! Our new magazine really is a print product.

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Why journalists want a time-sensitive pitch

PR Daily

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. Also, when a PR pro pitches a time-sensitive story, his or her source may not be prepared for the quick turnaround required. So, why even pitch it in the first place? What belongs in the pitch?

Heinz announces marketing campaign based on “Mad Men” pitch

PR Daily

It hasn’t quite been two years yet since we said goodbye to AMC’s “Mad Men” and Don Draper, the ‘60s-era ad pitch man who evolved into one of the most complex characters in recent television history. Heinz is adopting one of Draper’s boldest pitches: “Pass the Heinz.”

10 things you should never do when pitching a journalist

PR Daily

Shortly after Johannes Gutenberg gave the world the printing press, someone invented the PR pitch. The news gods have bestowed upon me these 10 commandments of pitching, which I now share with you.

Survey: Financial journalists see cybersecurity as No. 1 topic for 2019

PR Daily

You might think twice, though, about pitching them via Twitter or Facebook. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Personalize your media pitches. Media Relations PR pitching pitching tips PR pitch PR pitching

Cision report: land a media relations pitch with SEO and social audience data

Stephen Waddington

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. Use insight about a publication and its audience as part of your pitch. #3 Print accounted for 43.8%

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What the GateHouse/Gannett deal means for PR pros

PR Daily

Readers have moved online and get their news from social media, eroding print advertising sales. Newspaper executives see few options other than combining with each other to cut even more costs, from sharing printing operations to eliminating local copy editors and designers.

Pitching the press: the complete guide


This guide contains everything you need to pitch the press. You’ll learn how to create awesome press releases, distribute press releases, nurture your media contacts, and send pitch emails that get results. Send email pitches that get results. pitching is never a good idea.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

Finally: Who will we be pitching? Print outlets have been dying, okay let''s call it changing, for a while. Fortune Small Business drops its entire staff, The Wall Street Journal cuts a variety and Fortune kills off dozens. Let''s all learn from print''s fall from grace.

Why Content Marketers Shouldn’t Ignore Traditional Media


Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages.

What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

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Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers.

Behind the Headlines With Sharon Ward Keeble


Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism?

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Ideation just means pitching or brainstorming.

3 Straightforward Ways to Engage with The Washington Post


The editors’ discussion demonstrated three major themes at work at The Washington Post that you’ll want to keep in mind if you plan on pitching the outlet in the future. Best Practices Featured Cision Connects pitching tips The Washington Post

2015 World PR Report: Concerns Around Media Relations And Measurement

Mindful Marketing

Brand journalism and content creation falls closer to advertising than PR and while we agree it’s very important in this day and age, it certainly doesn’t oust media relations altogether. Purporting otherwise is going to keep the Bad Pitch Blog very busy. By Seedepth.

Report: PR pros outnumber journalists by a 6-to-1 ratio

PR Daily

As journalist Mike Rosenberg explained in a 2016 piece for Muck Rack , if you search terms like “journalism” or “reporter,” in a job search, you’re more likely to find a list of jobs that have virtually nothing to do with news or news production.

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9 Media Relations Tips for 2016


If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves).

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors?

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Know a PR, marketing or sales leader with compelling ideas fit for print? PR influence marketing journalism Off Script

How should PR pros talk about earnings?

PR Daily

Pitching your company’s report or newsjacking. Its stock rising, Aspen Tech enjoys a quiet revival after a two-year exile from Nasdaq. ,” running in print and online in the Boston Globe. FREE GUIDE: The 7 questions you should be asking about brand journalism ].

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How to get broadcast coverage for your organization

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Having this kind of knowledge will allow you to plan ahead and have confidence when pitching your story to producers. Producers are often busy, so your pitch must be concise and easy to understand.

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Study: Millennials will pay for content, but not news

PR Daily

In case you had any doubts, it’s bad news for print journalism. The American Press Institute has found that a scant 15 percent of millennials pay for print newspaper, and 21 percent pay for print magazines.

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Guardian announces cost-cutting measures amid declining revenues

PR Daily

Against the backdrop of a volatile market, we are taking immediate action to boost revenues and reduce our cost-base in order to safeguard Guardian journalism in perpetuity,” David Pemsel, Guardian Media Group’s chief executive, told The Wall Street Journal.

How The Los Angeles Times Decides Which Stories Have Star Power


Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. “There are different ways to skin a cat, but a cat still has to be a cat” – @marcbernardin on if digital changed journalism #CisionConnects.