Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

OCTOBER 22, 2020

As Jon Ziomek, associate professor at the Medill School of Journalism, says: “Long paragraphs are a visual predictor that a story won’t work.”. Another reason for super-short online paragraphs: Web visitors lean to the left. This New York Times lead weighs in at just eight words: Russia has a new enemy: the currency markets.

Mobile 184

Mobile Writing Web Journalism 184

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. PR generates influence. PR is (nearly) immune to ad-blocking. PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Search Engine Journal.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Beyond PR

OCTOBER 10, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. If you look at most great journalism today, some of it follows the same formula it always did.

Journalism 69

Journalism Communications Survey Social Media 69

Buzzstream

MARCH 12, 2020

We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. And as marketers, we often cite email as the best way to reach our customers. Social Media and Influencer Marketing . Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news.

B2B 88

B2B Journalism Case Study Storytelling 88

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Newswires aren’t earned media .

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This includes familiarity with social media management, content creation, and influencer marketing. Social media has also become a significant driver for news, business operations, sales cycles and marketing. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. Headquartered in New York and London, Condé Nast operates in 32 markets including China, France, Germany, India, Italy, Japan, Mexico and Latin America, Spain, Taiwan, the U.K. Trend spotting in journalism.

Data 68

Data Trends Journalism Print 68

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

NewsWhip

JANUARY 20, 2023

Here’s what you can expect from NewsWhip: Predictive data and alerts NewsWhip’s predictive alerts are unique in the market, and help users get ahead of any trending story by being able to predict the level of engagement a story is going to receive hours before it actually reaches those numbers. We do it within minutes, others take hours.

Reddit 88

Reddit Viral Web Trends 88

Sword and the Script

MAY 27, 2017

This issue will directly impact everyone with internet access in America – and I have also conculcated it will have outsized effects on marketing and PR. Given how intertwined marketing has become on the web, I believe there’s good reason to believe this will fundamentally change the economics of marketing and digital marketing.

Marketing 61

Marketing Web Writing Video 61

Contently - Strategy

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? Partner with your organization’s digital marketing team. We have four takeaways.

SEO 88

SEO How To Mobile Engineering 88

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. The escalating war in Ukraine further restricts the petroleum market, wreaking havoc on gas prices and supply chains. Illustration credit: topper ].

Trends 127

Trends Pitching Twitter Nonprofit 127

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. The smartphone is our connection to the world. Don’t forget to include multimedia and captions.

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

JANUARY 13, 2015

In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this : …Twitter has made the case that there is a large audience of people who see its content around the Web, but who aren’t actually registered to use the social media service. earned and paid media tactics work best when they work together.

Twitter 60

Twitter Marketing Media Advertising 60

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimizing your overall web presence is also important.

Small Business 74

Small Business Local Marketing Guidelines 74

Stephen Waddington

JUNE 13, 2019

Facebook and Google account for almost 60% of the online advertising market. It’s an open model of journalism is which readers and the communities on which it reports are invited into the newsroom More publishers are getting involved in audio. Methodology The study was commissioned by the Reuters Institute for the Study of Journalism.

Print 115

Print Media Newspapers Local 115

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources.

Study 139

Study Media Relations Media Measurement 139

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. Why would anyone visit the Coke web site for “news and information”–even if that “news and information” was related to Coke?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Cision

NOVEMBER 30, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. I hopped the proverbial fence from journalist to vendor to work in marketing. So when I was offered the opportunity to be the Chief Marketing Officer at Cision, it’s no understatement to call this a dream job.

Software 0

Software Media Leadership Journalism 0

PR Fuel

JULY 28, 2021

Sometimes, though, unclear whether your press release marketing is effective. If you’re a marketing nerd, you should know that your first step should always be to set goals. If you’re a marketing nerd, you should know that your first step should always be to set goals. What Are Your Goals?

How To 105

How To Engineering Google Web 105

Buzzstream

JANUARY 22, 2024

There is some overlap between the sites and categories.

Analysis 91

Analysis SEO Guidelines Google 91

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Monitoring. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

OCTOBER 2, 2017

If these statements are true, then why does paid and owned media get a lion’s share of the marketing budget? Seventy-five percent of marketers plan to increase PR spend over the next five years, and as trust and the effectiveness of paid media declines, it creates a wonderful opportunity for PR pros. Marketing Data.

Data 145

Data How To Storytelling Analytics 145

NewsWhip

FEBRUARY 12, 2020

Parasite’s historic best picture win was also heavily circulated on the web, with many people who had called for more diverse nominations reveling in the fact that a foreign language film did actually win for the first time. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Film 78

Film Fashion Journalism Storytelling 78

Cision

SEPTEMBER 28, 2017

While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability. Perhaps the most heralded example happened this summer when Procter & Gamble announced that it had cut $100 million in digital marketing spend and none of those cuts impacted revenue outcomes. Far from it.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. You should look at some of the solutions on the grid if you are in the market for media monitoring. Little did we know we’d be in that place for more than a year. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. The supply side (marketers, publishers, apps, platforms) should heed what works for users.

Content Marketing 149

Content Marketing Privacy Government Web 149

Prohibition

DECEMBER 19, 2022

After the US congress were presented with the Journalism Competition and Preservation Act, Meta is threatening to remove news from the platform entirely if the legislation passes into law. Step by step guide to create a corporate video for your marketing needs. Facebook threatens to pull news.

Instagram 62

Instagram LinkedIn Social Media Media 62

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. B2B marketers are also claiming success.

Content Marketing 64

Content Marketing B2B Survey Analysis 64