Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. But what does all this mean for the media relations component of public relations strategy? The result is that each year there are fewer reporters covering more ground, meaning they are harder to reach than ever before.

Strategy 96

Strategy Publicity Media Video 96

Agility PR Solutions

FEBRUARY 13, 2019

Dozens of local journalists at Gannett newspapers across the country. It’s a blow to journalism and a shame for the reporters who lost […]. The post What recent media layoffs mean for the future of public relations appeared first on Agility PR Solutions. HuffPost’s entire Opinion section.

Publicity 148

Publicity Newspapers Media Journalism 148

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity. It was even heated!

Meeting 97

Meeting Energy Local Media 97

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. PR pros (and the general public) have increased access to journalists through social media.

Journalism 69

Journalism Reddit Newspapers Government 69

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. As a business reporter, I find great enjoyment in learning new things. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Report Automotive Media 74

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Go for a bylined article in a trade publication or research journal. Targeting those audiences that influence your target customer can cut through the digital clutter.

Media Relations 107

Media Relations Media SEO Newspapers 107

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. The mortgage lenders had an insane year and all went public, so much of that has been dominating coverage.

Technology 76

Technology Report Meeting Financial 76

Prakkypedia

APRIL 23, 2019

After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper.

Local 128

Local Newspapers Interviews Employee 128

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. According to Influencer Marketing Hub’s 2023 Benchmark Report , 82 percent of respondents planned a dedicated budget for influencer marketing.

Reputation 78

Reputation Journalism Financial Corporate 78

Buchanan PR

SEPTEMBER 19, 2022

Clever business factoids – news that I actually cared about – were being reported. When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. First, it’s great journalism.

Journalism 52

Journalism Media Financial Local 52

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 166

Ethics Public Affairs Travel Nonprofit 166

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

NewsWhip

FEBRUARY 1, 2023

So, who made headlines, which publications spread the news, and what was the public sold on during this time? As expected, the public embraced 2022 Super Bowl ads. Top publishers of this advertisement included The Daily Wire , Rumble , Western Journal , and Conservative Brief. Let’s take a look. article interactions.

Television 147

Television Advertising Advertising Journalism 147

Presspage

DECEMBER 9, 2020

However, they also tend to have lots of stakeholders to report to, rules to abide by, and somewhat fixed calendars to stick to. For some teams a place to store their press releases and stories is enough, others take the brand journalism route, and some brands turn their newsrooms into publications of their own.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

However, they also tend to have lots of stakeholders to report to, rules to abide by, and somewhat fixed calendars to stick to. For some teams a place to store their press releases and stories is enough, others take the brand journalism route, and some brands turn their newsrooms into publications of their own.

Education 78

Education Publicity Community Healthcare 78

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time.

Media 99

Media Nonprofit Pitching Analytics 99

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Knowing more about the nature of these publications can help you navigate the risks and rewards of the current media landscape. Understanding earned but unwanted media.

Communications 189

Communications Journalism Advertising Advertising 189

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. How long have you been in journalism and how did you get started? What elements or characteristics do you look for in a story, and why?

Transportation 99

Transportation Meeting Newspapers Media 99

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. A trade publication covering cybersecurity often publishes roundups of new products.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and. The rest are questionable.”.

Survey 140

Survey Media Report Journalism 140

Bianchi Biz Blog

JANUARY 11, 2021

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. How long have you been in journalism and how did you get started? Finish this sentence: If I am not reporting, I am ….

Automotive 55

Automotive Meeting Report Media 55

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 102

Survey Report Media B2B 102

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 129

Film Marketing Sports Hotels 129

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. How long have you been in journalism and how did you get started? We also want them to be interesting and easy to read.

Meeting 73

Meeting Automotive Engineering Journalism 73

NewsWhip

SEPTEMBER 14, 2023

Some of the top coverage included reporting that it was the first billion dollar movie directed solely by a woman, a ‘ Weird Barbie’ release , and the film crossing a billion dollars in revenue. Whether you watched it or not, it’s impossible to argue that the summer was anything other than pink. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR?

Journalism 120

Journalism Newspapers Writing Report 120

Landis PR

MARCH 29, 2021

Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. ’s work with Centre for Neuroskills connected us to Ema and her publication. I also would love to travel, immerse myself in a new culture, speak with locals and share the experience with readers. By Robin Carr, LCI.

Meeting 96

Meeting Media Local Interviews 96

Bianchi Biz Blog

APRIL 25, 2024

MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. 2️ You will meet the leaders and visionaries from the top players across the mobility value chain.

Mobile 88

Mobile Transportation Automotive Policies 88

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

NewsWhip

APRIL 15, 2024

Why blogTO chose NewsWhip In February 2024, we spoke with Tim Shore of blogTO (a local Canadian news site based out of Toronto) about how he and his team use NewsWhip to build and prioritize their editorial schedule. Simply put — with NewsWhip’s daily AI Digests and tailored Predictive Alerts. To learn more, head to book a chat with us here.

Reddit 88

Reddit Tools Instagram Analytics 88

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). How long have you been in journalism and how did you get started? Familiarize yourself with our publication and the types of stories we cover.

Engineering 78

Engineering Automotive Agriculture Media 78

ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

Anyone in public relations would agree that the news stories of 2016 have been crazy. Second, the ultimate feel-good result: a stranger takes Callison’s resume to a local pizza place and he actually lands a job. Pizza Rock, the small, local restaurant who hired Callison has received mounds of unabashedly great press.

Construction 120

Construction Journalism Tourism Local 120

PRSay

OCTOBER 28, 2020

Joining her were Marianna Spring , a reporter who covers disinformation and social media for BBC News in London; Neil Brown, president of the Poynter Institute for Media Studies in St. We believe in attacking at a local level, one story, one individual audience member at a time. John Elsasser is the publications director at PRSA.

Internal 144

Internal International Conference Fashion 144

Bianchi Biz Blog

OCTOBER 24, 2022

Our newspaper ended up winning an award for our reporting. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started? Just this year, FleetOwner won a Jesse H.

Meeting 60

Meeting Automotive Transportation Newspapers 60