PRSay

MAY 17, 2021

To look for insights that might improve the outlook for this year, I turned to Muck Rack’s “ The State of Journalism 2021 ” survey from March. According to the report, more than 60 percent of journalists surveyed agree that the way companies — and by extension, PR pros — share information is outdated.

Pitching 192

Pitching Survey Report Social Media 192

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go I’m the Associate Dean for Research in the College of Journalism and Communications at UF. You conduct a survey, you get data.

Ethics 91

Ethics How To Survey Interviews 91

Sword and the Script

JULY 27, 2021

That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 173

Media Relations Media Pitching Survey 173

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year.”. These can include commissioning research, surveys, even PR stunts.

Survey 195

Survey Journalism Agency Data 195

Bianchi Biz Blog

AUGUST 31, 2023

Fuller Speed Ahead: FreightWaves CEO Craig Fuller’s deep dive interview show features top thought leaders in trucking, freight, supply chain and technology. Heavy Duty Trucking’s editorial team brings you expert insights and interviews industry professionals to discuss the latest news, trends and technology.

Transportation 87

Transportation Automotive Mobile Interviews 87

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

PRSay

DECEMBER 7, 2017

This latest project was completed in collaboration with the members of PRSA’s College of Fellows , who participated in in-depth interviews and survey research. Neill is an assistant professor at the Baylor University in the Department of Journalism, Public Relations & New Media. Page Center.

Ethics 115

Ethics Journalism Conference Study 115

Shift Communications

SEPTEMBER 1, 2015

When you ask a client what their dream publication/piece of coverage is, nine times out of ten they will name a top tier business publication: Forbes, Fortune, The New York Times, Wall Street Journal, etc. That’s a really long time in the world of journalism, where reporters are sometimes cranking out two or three stories a day.

Interviews 60

Interviews How To Journalism Report 60

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Survey 78

Survey Pitching Technology Writing 78

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today. Being idle doesn’t move the needle.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

AUGUST 17, 2019

The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Most people find independent journalism and earned media to be the most credible source of information. For B2B companies, earned media and branded content ranked the highest.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

FEBRUARY 1, 2020

Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads. The answer seems to be a fairly solid “no” – according to reporting by Nat Ives of the CMO Today section of the Wall Street Journal.

Sports 113

Sports Advertising Advertising Survey 113

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. 3) Influence pedaling is overshadowing journalism. In fact, most PR professionals feel the same way.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. – Marlene Neill. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Snapchat can build two-way conversations and quick interviews with experts and influencers. One popular series of snaps is Complex journo S ean Evans’ “First We Feast” interviews with celebrities as they enjoy very spicy food. Conduct quick surveys.

Video 120

Video B2B B2C Survey 120

Bianchi Biz Blog

NOVEMBER 9, 2020

Survey after survey shows that today’s journalists are being asked to do more than ever, in terms of covering broader beats and filing more stories across more traditional and digital platforms, doing more social media promotion and amplification of those stories, and creating more blog posts, videos and webinars, amidst shrinking newsroom staffs.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Cision

MAY 8, 2015

A recent PR Council member survey found that over 50 percent of firms responding had a planner on staff, 50 percent planned to increase investment in this area over the coming year, and 60 percent felt that having planners on staff helped them compete better with ad agencies, digital firms, branding shops and other public relations firms.

Creativity 120

Creativity Survey Advertising Advertising 120

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. A lack of professional standards and broad business experience are factors that limit its role.

Publicity 167

Publicity Ethics Training Education 167

Shift Communications

AUGUST 9, 2017

Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet. But, business press coverage does help with overall business awareness, boosts executive ego, attracts investors and keeps the board of directors happy.

Media 100

Media Data B2B Pitching 100

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about? I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

MaccaPR

APRIL 18, 2017

Wall Street Journal , with clickable links to bios and recent articles published by. Muck Rack surveyed journalists, and 93 percent said they want to be followed on social media by PR pros,” says Galant. “So New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this.

How To 121

How To YouTube Pitching LinkedIn 121

Communications Conversations

JANUARY 2, 2018

Interviews with the American Academy of Neurology’s Leah Johnson, Boston Scientific’s Amanda Gebhard and U.S. Of course Edelman uses these surveys to scare the heck out of clients so they can convince them to use their services. 5–Brand journalism case study: How the University of St.

Banking 0

Banking Instagram YouTube Case Study 0

Communications Conversations

OCTOBER 15, 2019

One more stat to share: Only 5% of publishers want phone calls, according to recent surveys. The rest surveyed (95%!) Paul Business Journal). This is up 17% from last year where 51% said media relations was getting harder. were adamantly against using the phone! This isn’t great news. Dan DeBaun, PR specialist, Life Time.

Media Relations 100

Media Relations Pitching Media Report 100

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. This enables marketers to research needs without relying on survey data or other types of data collection methods. I laugh most at…British comedy shows.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. That number was up sharply – 17% – from the same survey the previous year. We solicited commentary around this question from PR professionals that took the survey to find out. It’s harder to know who is [the] media and who isn’t.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

AUGUST 21, 2018

This interview with a CMO reminded me of that suggestion. See these related interviews: The Changing Face of PR in Government; Off Script #30: Merritt Allen of Vox Optima. In addition, customer success deploys post-onboarding NPS surveys and quarterly NPS surveys in-app so we’re able to quickly identify who is a promoter.

Marketing 64

Marketing Data Interviews Agency 64

Bianchi Biz Blog

MARCH 7, 2022

When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written. Pictured with a Freightliner Cascadia Sleeper).

Meeting 81

Meeting Automotive Media Transportation 81

Wadds Inc.

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. A lack of professional standards and broad business experience are factors that limit its role.

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 98

Survey Media Relations Corporate Communications 98

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. Marketer’s Confidence Survey Demographics. Marketer’s Confidence Survey Says Grow! What jumps out at you?

Leadership 40

Leadership Survey Enterprise Conference 40

Ethical Voices

AUGUST 1, 2022

We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. They called the agency and they said, “There’s this story in the Wall Street Journal, we don’t know who this new beer is. Listen to the full interview, with bonus content, here.

Ethics 71

Ethics Agency Journalism Corporate 71

Contently - Strategy

OCTOBER 24, 2019

We surveyed the best financial email newsletters, drawing inspiration from many of them. As long as you can link it back to money, you can explore lifestyle content, celebrity interviews, personal essays, and explainers. If the content is good enough over time, people will come back for more.

Financial 46

Financial Banking Content Marketing Writing 46

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. It was cited as the second biggest challenge in The 2019 CIPR State of the Profession survey after the changing digital landscape.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 23, 2016

In a contributed piece for Marketing Land , which often offers a daily dose of martech news, Travis Wright notes: “Influencer marketing is a ‘ hot mess ,’ according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. This will be an increasing responsibility of the PR pro.”.

Technology 60

Technology Mobile Web Banking 60

Bianchi Biz Blog

NOVEMBER 30, 2023

For the study, the authors surveyed 211 corporate media relations officers and conducted 12 follow-up interviews to examine the role media relations officers play in shaping a company’s information environment. Developing relationships with key news media outlets should still be a topline goal in our PR campaigns.

Media Relations 92

Media Relations Automotive Media Survey 92

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. According to Cision’s report, two out of three journalists surveyed said most PR pitches they receive are irrelevant to them.

Report 172

Report Local Media Pitching 172