Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year.”. These can include commissioning research, surveys, even PR stunts.

Survey 195

Survey Journalism Agency Data 195

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Survey 78

Survey Pitching Technology Writing 78

Shift Communications

SEPTEMBER 1, 2015

When you ask a client what their dream publication/piece of coverage is, nine times out of ten they will name a top tier business publication: Forbes, Fortune, The New York Times, Wall Street Journal, etc. That’s a really long time in the world of journalism, where reporters are sometimes cranking out two or three stories a day.

Interviews 60

Interviews How To Journalism Report 60

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company.

Pitching 85

Pitching Survey System Technology 85

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

AUGUST 17, 2019

The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Most people find independent journalism and earned media to be the most credible source of information. For B2B companies, earned media and branded content ranked the highest.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

FEBRUARY 1, 2020

Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads. The answer seems to be a fairly solid “no” – according to reporting by Nat Ives of the CMO Today section of the Wall Street Journal.

Sports 114

Sports Advertising Advertising Survey 114

Sword and the Script

JANUARY 14, 2017

That’s my take both before and after reading the survey research reviewed by the Bulldog Reporter. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about? I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Shift Communications

AUGUST 9, 2017

Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet. If you can tie into a story you know they’re already writing about because it’s breaking news, you can more easily insert your client into the story.

Media 100

Media Data B2B Pitching 100

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. A lack of professional standards and broad business experience are factors that limit its role.

Publicity 167

Publicity Ethics Training Education 167

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. Why do you you write your blog? ” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. That’s why it’s always a good idea to write like you talk– at least when it comes to blog posts.

Blogging 120

Blogging How To Infographics Writing 120

MaccaPR

APRIL 18, 2017

Wall Street Journal , with clickable links to bios and recent articles published by. So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Muck Rack surveyed journalists, and 93 percent said they want to be followed on social media by PR pros,” says Galant. “So

How To 121

How To YouTube Pitching LinkedIn 121

Communications Conversations

OCTOBER 15, 2019

One more stat to share: Only 5% of publishers want phone calls, according to recent surveys. The rest surveyed (95%!) Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch. Paul Business Journal).

Media Relations 100

Media Relations Pitching Media Report 100

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. We surveyed the best financial email newsletters, drawing inspiration from many of them. You can actually assuage some of these unpleasant emotions by writing about them in your newsletters.

Financial 79

Financial Banking Content Marketing Writing 79

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. This enables marketers to research needs without relying on survey data or other types of data collection methods. I laugh most at…British comedy shows.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Sword and the Script

MARCH 3, 2020

Please take the 3 rd annual JOTW Communications Survey? Here’s a link to the survey. For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”.

Pitching 78

Pitching Instagram Survey Data 78

Stephen Waddington

MARCH 15, 2021

For all of these things be able to demonstrate the value that you added so that when it comes to applying for internships or writing to companies that you’d like to do some work experience for, you’ll have some practical PR know-how and successes that you can point at. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Christine Moorman | Duke University. Tom Pick | Webbiquity LLC.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started?

Meeting 82

Meeting Automotive Media Transportation 82

Beyond PR

JUNE 19, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. It took a few months but was certainly worthwhile. Tell all your stakeholders.

Communications 69

Communications How To Telecommunications Employee 69

Wadds Inc.

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. A lack of professional standards and broad business experience are factors that limit its role.

Publicity 72

Publicity Ethics Training Education 72

Buzzstream

JANUARY 17, 2018

Your website visitors are more likely to view visual content than written content no matter how interesting and engaging your writing may be. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5 It can even be in form of an interview with such an expert where they share their views on that topic.

eBook 108

eBook Infographics Pinterest How To 108

Ethical Voices

AUGUST 1, 2022

” I was ordered to do so and ended up writing a memo to the agency CEO stating my objections of why I thought it was wrong. We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. It was not received well. A copy was made and put into my personnel file.

Ethics 71

Ethics Agency Journalism Corporate 71

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. And that's why I decided to write the book "The Global PR Revolution.” Maxim: Who went out with whom?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. It was cited as the second biggest challenge in The 2019 CIPR State of the Profession survey after the changing digital landscape.

Government 103

Government Education Print Ethics 103

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? And guess what? These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? And guess what? These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

Waxing UnLyrical

JULY 30, 2015

And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. Bad objectives, wrong measurement.

Internal 40

Internal International Communications Measurement 40