Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Determine your current processes of internal escalation.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link.

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The viral clip was irresistible to mainstream media and opinion leaders precisely because of the historical, racial, and geopolitical undercurrents.

Interviews 193

Interviews How To Media Viral 193

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. Building and and maintaining a relationship does take quite some time and effort, so make sure that you have enough resources to do this. Take some time to investigate internally how your colleagues or employees would react in specific situations.

Social Media 79

Social Media Crisis Media Airlines 79

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customer service response gone awry. Go to the International Risk and Crisis Communication Conference ( ICRC ). Here are a few ways to do this: 1. Freberg has presented at several U.S.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Serving as your central hub for campaign planning, execution, and evaluation, you and your team will be able to effectively manage resources, timelines, and goals.

Tools 354

Tools Internal International Resources 354

Cision

JULY 10, 2017

Let’s say you sell human resources software solutions, and you want to hit the mark with your blog’s content. Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. In your internal communications system. Here’s an example.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Stephen Waddington

JULY 17, 2018

It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign. 7 Listen to what customers and colleagues are saying on social media Time invested here is a potential gold mine, but it’s something that takes resource and perseverance.

Storytelling 60

Storytelling Local Community Case Study 60

ReimaginePR

JUNE 18, 2015

I can watch countless real world atrocities on dozens of international news outlets, then switch to Netflix to take in the graphic, fictional exploits of Spartacus, Dexter, or Hannibal. If your organization doesn’t have the expertise, connections or money to drill down into the data, you’ll have to pool your resources with others.

Airlines 120

Airlines Viral Government Local 120

Prohibition

DECEMBER 9, 2021

They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. They have the resources – like money and expertise that they can call upon. It can be defined as a brand, organisation or individual receiving negative or damaging publicity.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. This has several advantages which may eclipse all other forms of internal crisis management solutions.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR in High Definition

SEPTEMBER 24, 2019

A story that is right for social media and has the potential to go viral may not immediately capture the imagination of a traditional journalist. Liaising with a Social Media Editor on ideas is a different route to coverage – since they can champion an idea internally and work with journalists to develop the content they need for social.

Media 54

Media Newspapers Journalism Video 54

Beyond PR

JULY 10, 2017

Let’s say you sell human resources software solutions, and you want to hit the mark with your blog’s content. Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. In your internal communications system. Here’s an example.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Buzzstream

JUNE 16, 2021

Buoyed by the success of the Unicorn League remix I mentioned earlier, we remixed the piece again, this time for the international dog show, Crufts. me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. I’d love to tell you that I’ve never made that mistake again, but I have, many times.

Digital PR 160

Digital PR Film Instagram Writing 160

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. Communicate With Internal Stakeholders. So, having a clear-cut internal communication strategy is extremely crucial to your organization ’ s survival.

Crisis 271

Crisis Brand Branding How To 271

MaccaPR

AUGUST 26, 2015

Levi Strauss transforms its archived content through robust online channels, which include: A dedicated "Our Story" section on its website complete with historic photos, a heritage timeline, and resources for educators on the invention of blue jeans, and. Source: Maccabee.com ). GNP Company’s Souvenir Booklet. Leverage relationships.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? You have more than 25 years of experience in the marketing industry.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

SEPTEMBER 13, 2016

In his vague apology for misbehavior in Rio, Lochte protested “there has already been too much said and too many valuable resources dedicated to what happened last weekend.”. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. Lesson #2 - Don’t Blame The News Media. Who was at fault?

Crisis 48

Crisis Airlines Reputation Corporate 48

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. You don’t need an unlimited budget or a team of 80 to drive business results (although more resources is always nice.) Better yet, that awareness led to revenue.

Leadership 111

Leadership Brand Branding How To 111

Presspage

AUGUST 10, 2018

There is an opportunity for Healthcare communicators to leverage this vacuum and leverage internal expertise to provide reasoned, practical healthcare advice for individuals searching for it. As the OhioHealth team explains , by sharing these stories they are able to promote their culture both internally and externally. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing.

Trends 78

Trends Brand Branding Reddit 78

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. The key for reactive campaigns like this is to keep concepts simple and to ensure there’s minimal resources needed. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JULY 14, 2015

And yet for all of the marketing resources, staff and activities the global company produces – it’s that blog that stands out. Turf battles, politics, resources, executive education – and a sheer morass of digital complexity – all coalesce to create an uphill battle. Your content will not go viral and you shouldn’t try.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

The Stalwart Blog

APRIL 26, 2020

It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. Somebody else has set the parameters of the discussion, and it just costs more in terms of time and resources to get that narrative tool.

Crisis 78

Crisis Local Facebook Social Media 78

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach It’s challenging to really narrow down and figure out, okay, where am I going to invest my resources?

Data 78

Data Media Analytics Energy 78

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. ” Ashton’s book is positioned as a resource to reshape perceptions of aging, fostering a more accurate and positive understanding of this life stage.

Technology 130

Technology Study Social Media Resources 130

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story.

Social Media 40

Social Media Media Storytelling Local 40

Contently - Strategy

APRIL 24, 2019

So being able to scale content with limited resources is key.”. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Those are standard brand awareness goals.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. Some blog posts will have pre-determined internal links or calls to action incorporated, meaning that you may have some unwanted distractions in and around your content.

Infographics 160

Infographics Data Blogging Mobile 160

Doctor Spin

DECEMBER 4, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. PR Resource: Media Logic Media Logic: Never Trust the News Media logic is a rhetorical approach to PR.

Media 52

Media eBook Viral Construction 52

Contently - Strategy

JANUARY 23, 2019

” Golis believes Vox’s editorial viewpoint reflects its internal culture. ” He grew frustrated without any useful resources to send his readers. ” However, content that follows this equation… Popular Google search term + aggregated information from other sources = viral content.

Media 111

Media Journalism Content Marketing Education 111

Shift Communications

MARCH 25, 2015

Also, an interview may occasionally end up serving as an opportunity for the journalist to learn more about you and your company’s background and to come back to you as a resource down the road. Advertising is often associated with clever Super Bowl commercials and crazy viral stunts.

Marketing 60

Marketing Advertising Advertising Pitching 60