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Weekly Roundup of Awesome Links: Week of August 25, 2014

Melissa Agnes

It’s an important discussion and one that we hope you will have internally after listening to this podcast. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Crisis Management Resources' In this episode, Jane Jordan-Meier and Melissa Agnes discuss the role of a leader in a crisis.

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The marketer’s challenge of the shrinking attention span

PR in High Definition

Not just with audiences, but with your internal comms too. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally. Positive content is more viral. See here for our resources from making the most of content to measuring your PR efforts.

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A PR Agency and The Power of Video: When Actions Speak Louder Than Words

Konnect Agency

Create a Video with Purpose – don’t invest valuable time, energy, and resources to make a video for the sole reason to just make a video. as an internal gut check. On the opposite end of the spectrum, humanizing videos and real-life testimonials that tug at the heartstrings can be impactful storytelling tools too.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

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Why Strategic PR Planning Deserves More Attention in Your Campaign Workflow  

Onclusive

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. Listing internal actions or notes promotes collaboration and clear communication within a team.

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