Konnect Agency

NOVEMBER 16, 2022

Create a Video with Purpose – don’t invest valuable time, energy, and resources to make a video for the sole reason to just make a video. A PR Agency’s POV on the Elusive ‘Viral Video’. One of the million-dollar questions we constantly get asked is, ‘How can we get our video to go viral’?

Video 52

Video Agency Viral Nonprofit 52

Contently - Strategy

NOVEMBER 3, 2021

Fact-checking resources and tools. There are a ton of resources out there to help writers verify information. AP Fact Check, Associated Press : The AP provides helpful accountability resources for journalists. Below are a few of the most common and helpful.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

5W PR

DECEMBER 19, 2023

The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media. Their resource can be invaluable for anyone looking to understand the dynamics of successful PR stunts and seeking inspiration for their campaigns.

How To 78

How To Ethics Measurement Creativity 78

PRSay

DECEMBER 10, 2020

His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Do your employees need to be trusted and empowered, granted resources or nudged toward excellence? Ask to sit in on Employee Resource Groups or new employee trainings and listen for story ideas. Remember the BBC dad?

Communications 157

Communications Nonprofit Employee Film 157

Flack's Revenge

MARCH 8, 2018

That all changed last week, when I checked out a webinar hosted by their head of blogging and communications, Gabriele Boland, and Benedict Nicholson, editorial direcor (by the way, the Newswhip blog is a great resource, Gabriele and her team do a fantastic job – it regularly shares interesting trends and data about media, content and social).

Data 159

Data Media Software Viral 159

Prohibition

AUGUST 4, 2023

Ignoring these analytics can lead to a lack of understanding regarding what works and what doesn’t, resulting in wasted resources and missed opportunities for improvement. On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience.

Social Media 118

Social Media Video Marketing Media 118

Doctor Spin

NOVEMBER 17, 2023

This model guides strategic decisions, such as resource allocation, marketing strategies, and timing of initiatives, to effectively reach and surpass this crucial point. Continue reading 9 I’ve written about this mental model in How To Build a Viral Loop (Using Mathematics). Do you have any questions? Can you repeat it back to me?

How To 52

How To eBook Wikipedia Viral 52

Remote PR Jobs

OCTOBER 11, 2022

Most companies are familiar with LinkedIn to scope out hiring prospects or competition, but it can also be a resource for building and revising media contact lists. You never know what post or comment might skyrocket your company into internet virality. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Polaris

NOVEMBER 29, 2014

Most agencies supplement a paid tool with free resources, such as blog rolls (for those bloggers who have them), Twitter search , Twitter lists, Technorati , Alltop , Blog Catalog , and Chime.in. Take time to avoid a viral disaster. 3: What Quantitative Criteria Do You Use to Evaluate Each Blogger?

Policies 181

Policies Marketing Viral Pitching 181

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. Allowing whoever happens to shoot a viral video of themself become the face of one’s brand seems like a pretty nonstrategic approach.

Consumer 68

Consumer Viral Video Social Media 68

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

Cision

DECEMBER 7, 2015

Offer educational resources and how-to tutorials. To go widespread (breadth) often means handing out a pretty penny or two or entrusting a campaign to the viral gods. Maybe these reasons will do the convincing. By leveraging people’s influence, you can: Introduce your brand and its products or services to new target audiences.

How To 120

How To Marketing Viral Survey 120

Critical Mention

MARCH 5, 2019

A brand’s video that goes viral creates a lot of buzz. With video ads, we’ve seen plenty of high-profile, viral videos that fall on both sides of the sentiment spectrum, creating positive or negative reactions. Recent brands that have achieved this level of success were Dos Equis, Dollar Shave Club and Old Spice.

Social Media 62

Social Media Video How To Media 62

ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s like the joke among PR and ad agencies that every client wants a viral video. Big brands have the resources, the marketing talent and the distribution clout to leverage a market trend, but they often fail, in part because they’re not nimble enough to change quickly.

Brand 136

Brand Branding Comparison Storytelling 136

Cision

JULY 28, 2015

With Visible Intelligence, Waterhouse can tell clients where to put their resources in real time. Visible Intelligence lets us know if a good news story goes viral, which is great for brand reinforcement,” Natalie says. Monitoring news stories to see if they get a lot of traction also aids in informing PR strategies.

Media 120

Media Viral Newspapers Digital PR 120

Melissa Agnes

MARCH 6, 2018

With the virality of social media, the twenty-four hour news cycle, and the interconnectedness of the modern world, everything moves at a faster and more hard-hitting pace than it used to. Phase 2: Understand the different variables and impacts. This becomes even more prevalent when you’re faced with a negative event.

Crisis 172

Crisis Crisis Management Handbook Viral 172

MaccaPR

JANUARY 8, 2021

Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. It’s the CEO!,”

Social Media 62

Social Media Trends Marketing Viral 62

Doctor Spin

APRIL 6, 2023

Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? PR Resource: How To Write a 1-Page Strategy Do you remember when David brought a slingshot to a spear fight? Here goes: Table of Contents What Is a Superhero Solution?

Strategy 52

Strategy Real Estate Case Study System 52

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. With that being said, more support means resources dedicated to classroom activities, support for bringing in speakers, and help in getting media coverage.

Social Media 88

Social Media Media Resources Creativity 88

Cision

AUGUST 21, 2017

In order to survive in King’s Landing and deftly wield the amount of power that she has, Cersei must be acutely aware of her enemies, allies, resources and the hearts of the people she rules. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Fast Company’s feature on the founders went viral – with the headline Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete. Given its size and resources, Target’s insensitivity to its new store’s community is surprising, and its public response was tepid.

Corporate 149

Corporate Viral Community Crisis 149

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The viral clip was irresistible to mainstream media and opinion leaders precisely because of the historical, racial, and geopolitical undercurrents.

Interviews 193

Interviews How To Media Viral 193

Karen Freberg

JANUARY 15, 2020

We see these now everywhere after the one featuring Disney characters went viral. What’s great is that you are able to download the software pretty easily ( Spark AR) and they have a ton of guides and resources (always useful!). AR filters on IG are not necessarily new. Very cool, right?

Social Media 55

Social Media How To Instagram Media 55

PRSay

APRIL 6, 2018

Viral videos. Social media platforms as effective two-way communication channels (with the appropriate expertise and resources). This post is brought to you by RockDove , a proud sponsor of PRSA. United Airlines. Wells Fargo. Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance. Extreme weather.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

Barokas

OCTOBER 21, 2020

Don’t just think about it and de-prioritize all over again—build unique ideas into your plan, backed by resources, timing and benchmarks. Created a viral video? Take a close look at these fringe ideas and opportunities and give a few a try. Get out of the road. The middle-of-the-road, that is. Instead, find balance in the extremes.

System 88

System Viral Strategy Survey 88

Cision

MARCH 1, 2016

” She goes on to describe the many different situations that may constitute a crisis, intimating a PR truism that preparation for crisis is oftentimes resource-dependent. The perpetuation of a “viral” story on digital channels can be hours. In the journal Computer & Internet Lawyer , Steven P. 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. Some bloggers hold as much or more sway than a top New York Times reporter. Video is now an integral part of marketing for all businesses. Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

JULY 20, 2015

” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Triberr enables bloggers to pool their resources and gain greater readership and distribution than they would otherwise enjoy. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

AUGUST 22, 2014

Rosalie Morton explores the lessons we’ve gained from this viral hit. Fundraising Nonprofit Resources Shonali Burke Social Media Weekly Roundup ALS awareness Ice Bucket Challenge philanthropy' 5 PR Lessons from the ALS #IceBucketChallenge. Why: The Ice Bucket Challenge is redefining social media campaigns.

Nonprofit 78

Nonprofit Viral Social Media Resources 78

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. Law enforcement in major cities notorious for high levels of inner-city crime are not the only ones that need to communicate.

Communications 60

Communications Crisis Reputation Local 60

Flack's Revenge

NOVEMBER 29, 2017

Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. What was your most popular video? It’s a summary of our test of how good Google Now, Microsoft Cortana, and Apple Siri were at answering questions.

Video 153

Video B2B Film Marketing 153

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. Building and and maintaining a relationship does take quite some time and effort, so make sure that you have enough resources to do this. The question remains – will using social media in crisis communication deliver you an advantage?

Social Media 79

Social Media Crisis Media Airlines 79

prTini

SEPTEMBER 5, 2014

Want to Go Viral? Follow Team Geben on Twitter for more articles and resources throughout the week. Instagram’s #Hyperlapse Racks Up 119k Posts in First Week. 25 Ways to Tighten Your Writing. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. The Dangers of Cause Marketing.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. During an emergency, the Facebook page of your local government can be a valuable source of information, instructions, and resources. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customer service response gone awry. There are many great research resources on the topic of crisis and social media specifically. Sharing crisis and social media research with the public.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40