Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Internal Communications. Media Training. Most of us see what our jobs entail at the point of hire. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Deep dive” onboarding sessions with product teams, comms teams and other internal client stakeholders provide the next-level specifics that help build detail and substance for the PR plan.

Agency 310

Agency Meeting B2B Conference 310

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Newsfile

FEBRUARY 28, 2024

User Experience (UX) refers to the overall experience people have while interacting with a product or service. Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., Media Relations : Managing communication during crises.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Based on experience, I’d say that working for a well-recognized brand offers concrete advantages when it comes to media relations. There’s nothing wrong with this, but a case history for a smaller or lesser known client may say more about the agency’s ability to deliver consistent earned media outcomes.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

It tells the editor whether they should action the pitch now or save it for future reference. Writing a media pitch should be second-nature to every PR person. The post 3 PR Tips For Writing A Killer Media Pitch appeared first on Crenshaw Communications. Sharing a byline article for consideration.

Pitching 193

Pitching Writing Media Advertising 193

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . Here are five areas to consider when pitching international media. . Today, many U.S.

Internal 323

Internal International How To Media 323

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

This is where having a PR agency or internal staffer comes in handy. I was told this by media and leadership coach Don Rheem , and it holds up well. Don’t just refer to the congressional investigation; condemn it as a “political strip search.” Be available. Someone said that 90% of life is showing up.

Resources 149

Resources Media Interviews Comparison 149

Stephen Waddington

JULY 29, 2020

Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence. Tools were benchmarked against the GBOK framework by an international group of practitioners. What does this mean for PR?

Tools 100

Tools Analysis Technology Internal 100

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

MAY 8, 2017

Each offers its own nuances, with “public affairs” implying government relations or legislative goals and “corporate communications” referring to all internal and external communications activities as a management function. PR is thriving, but what about “public relations” — as a name?

Publicity 245

Publicity Public Affairs Agency Corporate 245

ImPRessions - Crenshaw Communications

MARCH 14, 2017

Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits. Too often, the RFP process is delegated down the chain to a very junior marketing person, or, believe it or not, a smart intern. Consider workstyle compatibility.

Meeting 191

Meeting Agency Creativity Case Study 191

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

ImPRessions - Crenshaw Communications

MAY 9, 2016

In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward. PR and media relations can be a “black box” to those not grounded in the business, which makes offering feedback on an idea or strategy particularly challenging at times. Reference specific experience.

How To 120

How To Construction Product Launch Local 120

Doctor Spin

FEBRUARY 14, 2024

They will refer you to their marketing department and ask you to pay for an ad! In public relations, we call this: Media Relations ( blog posts ) Still, many people know that public relations has the tools necessary to generate publicity. Obviously, you cannot send your marketing assets to a journalist.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 16, 2017

Initially, the association published a stand-alone report , titled “ The Evolution of Public Relations ” (downloads a PDF) which I’m referring to here. Some 90% said media relations efforts were at least somewhat effective and about one-third (29%) said earned media was very effective.

B2B 84

B2B Media Survey Advertising 84

Sword and the Script

JULY 6, 2021

The company does not list pricing, but there are several online references that put the sticker price in a range from $600 annually to $20,000. clients as “part of its overall measurement stack which combines data and insights from multiple sources, both externally and internally from across Publicis Groupe.”. PR tech mentions.

Pitching 88

Pitching Report Software Survey 88

Stuart Bruce

MARCH 8, 2017

Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.” The only task or competency to have shown a reduction was internal communications which was down by 4% points, which still means that half (50%) of practitioners cited it.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Critical Mention

JANUARY 3, 2019

How did you accomplish this incredible journey of what you have referred to as “shame to change”? I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. When I am now contacted by media, it’s usually around current anti-bribery issues.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? This is an example of what is colloquially referred to as “intent data” in the industry. This is because media relations is getting harder (68% of PR pros say so), and both owned media and paid media play a critical role in breaking through the clutter.

Publicity 89

Publicity Media Advertising Advertising 89

PR in High Definition

OCTOBER 26, 2020

This refers to our role as the creators and builders of reputations. We can’t just project our positives – we have to employ effective employee comms, internal comms, media relations, influencer relations, leadership comms, and so on, to ensure every stakeholder holds the companies we work with or for in high regard.

Groups 62

Groups Employee Leadership Examples 62

PRSay

DECEMBER 18, 2019

As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. James also made vague references to the financial, physical, emotional and spiritual harm Morey’s tweet could have caused. Tip 1: Live your values.

Corporate 81

Corporate Crisis Management Crisis Government 81

Waxing UnLyrical

JANUARY 24, 2013

It refers to the ability to collect large sets of complex data that are normally difficult to filter. As COO Marketwire, Jim Delaney steers the day-to-day operations of the company, including all client-facing aspects of Marketwire ’s business: sales, marketing, media relations, business solutions, editorial and international divisions.

Big Data 92

Big Data Data Publicity Analytics 92

Bianchi Biz Blog

MARCH 7, 2022

I think this article is one we’ll reference back to for quite some time. It was an internal struggle deciding because I felt my heart was in community stories. It covers many big issues in a digestible way. What elements or characteristics do you look for in a story? Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 81

Meeting Automotive Media Transportation 81

PR News

JANUARY 29, 2018

Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. You’ve heard it so many times: fail fast, learn and grow. If only it were easy to fail successfully. At the PR News Top Women in PR Luncheon on… Continued.

Blogging 50

Blogging Crisis Management Digital PR Internal 50

Communications Conversations

FEBRUARY 6, 2018

She was referred to me for a potential piece of business with Thermo King (at the time). As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world.

Energy 68

Energy Corporate Travel Internal 68

Communications Conversations

DECEMBER 13, 2019

For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. Event recaps mainly included my summaries of Minnesota PRSA events, and the educational posts hit on topics ranging from SEO to social media to media relations.

Blogging 78

Blogging Agency Community Local 78

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Social media promotion and responses to negative comments online. Influencer relations. Media training. Internal communications. Influencer relations – take a look at Influence. Content creation.

Publicity 48

Publicity Advertising Advertising Tools 48

Scott Public Relations

MARCH 4, 2020

Income inequality refers to the disparity in the distribution of wealth and income between different groups of people. Income inequality has very real consequences for the people at the lower end of the gap, but it doesn’t stop there.

Healthcare 69

Healthcare Insurance Insurance Policies 69

PR in High Definition

SEPTEMBER 24, 2019

While the below isn’t a completely exhaustive list, you’ll find what I believe to be the most interesting changes that every professional working on – or responsible for – public relations needs to be aware of. This is where good PR work comes in – there is no fixed rule; an effective media relations practitioner just knows.

Media 54

Media Newspapers Journalism Video 54

Scott Public Relations

DECEMBER 19, 2019

Income inequality refers to the disparity in the distribution of wealth and income between different groups of people. Income inequality has very real consequences for the people at the lower end of the gap, but it doesn’t stop there.

Healthcare 52

Healthcare Insurance Insurance Policies 52

The Hoffman Agency

JUNE 4, 2019

This allows the journalist to refer to the company as a resource of information when they need it. Part of the job of the PR professional is to take that story and craft it into something the media wants to care about. Companies can take control of their content and design and leverage them in a way that appeals to the media.

Media 34

Media Content Marketing Company Agency 34

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Public relations is not the only profession that lays claim to “telling stories.” Internal communications often say they are corporate storytellers. I used it three times in Public Relations 2011.

Construction 40

Construction Internal International SEO 40

Bad Pitch Blog

AUGUST 24, 2009

We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. The source needs to internalize them in their own words so the messages are more conversational. Also include the last three articles they’ve written--with important references highlighted.

Interviews 56

Interviews Pitching How To Report 56

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. It’s a matter of identifying key findings, building a report or release, and planning media outreach to support key insights. Case studies.

Content Marketing 309

Content Marketing Case Study Marketing Data 309