ImPRessions - Crenshaw Communications

MAY 8, 2017

Each offers its own nuances, with “public affairs” implying government relations or legislative goals and “corporate communications” referring to all internal and external communications activities as a management function. PR is thriving, but what about “public relations” — as a name?

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. The advertiser “retargets” everyone that showed initial interest. 4) Why should PR care about advertising? 1) What is Cision Impact?

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. 1) Advertisers looking to invest in PR. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR. The survey was conducted for the ANA by USC Annenberg.

B2B 86

B2B Media Survey Advertising 86

Stuart Bruce

MARCH 8, 2017

Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.” The only task or competency to have shown a reduction was internal communications which was down by 4% points, which still means that half (50%) of practitioners cited it.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

PR in High Definition

SEPTEMBER 24, 2019

While the below isn’t a completely exhaustive list, you’ll find what I believe to be the most interesting changes that every professional working on – or responsible for – public relations needs to be aware of. This is where good PR work comes in – there is no fixed rule; an effective media relations practitioner just knows.

Media 54

Media Newspapers Journalism Video 54

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Investor relations (IR). Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Sword and the Script

JANUARY 17, 2023

International-based all-in-one PR software providers. This often includes both video and audio – and can include both news monitoring and advertising performance monitoring. Comment: This company refers to itself as the “first-ever AI-driven PR pitch platform” that aims to predict how your pitch will land with a reporter.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. 1) Share the news internally. If you earn a mention, be sure to share it. Talk to Us !

Media 98

Media B2B Groups Conference 98

Doctor Spin

DECEMBER 21, 2023

If the media kit is prepared for a special news event and the content of the media kit is embargoed, while the journalists are attending a physical event and you don’t have the email addresses of the journalists, give them a piece of paper with the URL and a password to access the media kit. How long should a media kit be?

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

NOVEMBER 7, 2023

I took a close look at PRophet back in March of this year and wrote up a briefing – have a look if it sounds interesting: This AI is ‘Taylor’ made for media relations; prophet adds generative AI to PR software. Both products are organized under a “Comms Tech Unit,” which is led by PRophet founder Aaron Kwittken.

Employee 137

Employee Software Survey Tools 137

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. Together, this is a contributing factor to why a majority of PR pros say media relations is getting harder.

Survey 93

Survey Journalism Study Pitching 93

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Vendor relations. Stockholder relations.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Vendor relations. Stockholder relations.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. Cision also has a deal with some of those data brokers to do the same thing with earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? Rather, you simply trusted what your friend recommended. That’s what we do.&#

Travel 79

Travel Case Study Creativity Advertising 79

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. Do this three weeks prior to the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. An example media relations workflow is set out below. It is a challenge to keep up.

How To 60

How To Software System Employee 60