Konnect Agency

NOVEMBER 16, 2022

Consumers are savvy and are able to tell when a brand is creating a video for the sake of jumping on the video trend bandwagon. as an internal gut check. A PR Agency’s POV on the Elusive ‘Viral Video’. One of the million-dollar questions we constantly get asked is, ‘How can we get our video to go viral’?

Video 52

Video Agency Viral Nonprofit 52

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. A great example of how being reactive and jumping on social trends can provide great quality content. IKEA stood out for us too, by taking the trend and adding their own twist for a really successful piece of content!

Social Media 71

Social Media B2C Viral Trends 71

ImPRessions - Crenshaw Communications

MAY 26, 2016

Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. We’re well on our way toward this trend. Imagination and creativity will rule. Mobile video media will be the norm. Even more globalization.

Viral 136

Viral Creativity Advertising Advertising 136

Presspage

AUGUST 24, 2023

Understanding the trends and topics that matter to the target market is crucial for crafting compelling content. If you know what is trending in your audience’s lives, you can tap into it by offering (sub)culturally relevant content, and thus build a lasting relationship. The culture that brands exude is more important than ever.

Storytelling 78

Storytelling Data YouTube Strategy 78

PRSay

JANUARY 6, 2021

We need to educate ourselves and ask for feedback internally and externally. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. None of us and none of our organizations are perfect. and “Is there anything that we should discuss that was left unsaid?”

Communications 199

Communications Viral Fashion Public Affairs 199

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 120

Social Media Conference Media Corporate 120

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Builds on Trends. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Builds on Trends. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

Cision

MAY 3, 2016

C – P S P AN’s t weet went viral with commenters praising the network’s ability to laugh at itself. By monitoring the social activity of an event by region you can build content that targets that audience specifically and boosts engagement. Live streaming increases social engagement. Image via Pixabay: 1.

Content Marketing 0

Content Marketing Marketing Viral Analysis 0

NewsWhip

FEBRUARY 7, 2020

This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. This was the week that the virus began to pick up coverage in the mainstream press, with a number of national and international outlets writing about the topic. Engagements. Week 2: January 6th – 12th 2020. january 8TH 2020.

Journalism 163

Journalism Viral Writing Report 163

Communications Conversations

FEBRUARY 2, 2021

Let’s just say it hasn’t exactly gone viral–at least not in a good way. ” Oh, your social media intern wrote that one? . — jlo (@JLo) January 24, 2021. Yeah, that reaction you’re having. That was the internet’s reaction a week ago, too. Articles like this one from the LA Times are numerous.

Marketing 60

Marketing Comparison Viral Social Media 60

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

Katie Paine's Measurement Blog

JANUARY 27, 2023

That said, one trend stands out: The more human, authentic, and real you are, the more engagement you are going to get. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. So be a conduit to those experts, whether it’s your own internal subject matter experts, or someone you met on an airplane.

Communications 40

Communications Measurement Employee Course 40

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Cision

JUNE 10, 2016

The International Association of Business Communicators World Conference took place this week in New Orleans with a keynote presentation from thought leader Seth Mattison, founder of research firm FutureSight Labs which has been studying generational differences between the societal rules that influence how professionals act in the workplace.

How To 120

How To Marketing YouTube Study 120

Waxing UnLyrical

APRIL 3, 2012

Over and above that, 19,000 views (going back to the IBM video) also helps the CMO prove a great viral impact to its internal stakeholders – particularly when it only took 75 IBMers to make it happen! While IBM India pulled together a great show, there were aspects of the event that deserved more attention, particularly on Twitter.

YouTube 87

YouTube Viral Video Social Media 87

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. In your internal communications system. By paying attention, you might learn something and get ideas beyond what your team is capable of generating. Over beers after work. In meetings.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customer service response gone awry. Go to the International Risk and Crisis Communication Conference ( ICRC ). Here are a few ways to do this: 1. Freberg has presented at several U.S.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Communications Conversations

APRIL 20, 2018

Let’s hear from Kendall about life in her current role at Collegis Education, how she keeps up with all the changes in social media each week, and what trends she sees emerging in the months ahead. First, can you tell us a bit more about your current role at Collegis Education?

Social Media 114

Social Media Media Education Analytics 114

PRSay

DECEMBER 18, 2019

As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. This trend is positive when popular sentiment rewards companies for acting in accordance with their stated values, and for evolving those values with the times.

Corporate 100

Corporate Crisis Management Crisis Government 100

Buzzstream

JUNE 16, 2021

Buoyed by the success of the Unicorn League remix I mentioned earlier, we remixed the piece again, this time for the international dog show, Crufts. me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. Is there a broader trend or zeitgeist that your piece feeds into? I’m like a broken record, huh?

Digital PR 160

Digital PR Film Instagram Writing 160

Stephen Waddington

JULY 17, 2018

It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign. It’s a useful way of spotting issues, trends, and themes. They’re what journalists call human interest stories. The web environment displays content in a card formal.

Storytelling 60

Storytelling Local Community Case Study 60

ReimaginePR

JUNE 18, 2015

I can watch countless real world atrocities on dozens of international news outlets, then switch to Netflix to take in the graphic, fictional exploits of Spartacus, Dexter, or Hannibal. Trend or die. Besides, we’re increasingly desensitized to negativity, violence and suffering. Shock won’t sell for much longer. Play politics.

Airlines 120

Airlines Viral Government Local 120

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. These tools eliminate the need for manual and time-consuming tasks, such as searching for the right journalists for press releases or coordinating collaboration across internal teams.

Tools 354

Tools Internal International Resources 354

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed. Never Forget You Were Once Young and Naive.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Beyond PR

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. In your internal communications system. By paying attention, you might learn something and get ideas beyond what your team is capable of generating. Over beers after work. In meetings.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. How this person hones these skills though is what truly sets them apart.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

In the digital age, today’s PR specialists need to take a broader look at what constitutes a reputation crisis and build in rapid-response tactics and an internal communications protocol. A humorous video with popular “This Is Us” costar Milo Ventimiglia that was featured on the Crock-Pot website promptly went viral.

Crisis 199

Crisis Twitter Course Viral 199

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. “AI Joe Cardillo | Ecosystems and Entrepreneurs. “Not

Marketing 105

Marketing Content Marketing Advertising Advertising 105

NewsWhip

SEPTEMBER 16, 2021

One more piece of housekeeping before we begin, in previous versions of this blog, we have included both the British and international versions of BBC in the rankings. United have a huge global fanbase, and Ronaldo is consistently one of the top performers natively on Facebook , so it is no surprise that this piece went viral. .

Facebook 147

Facebook Analysis Viral Internal 147

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Understand trends of what journalists like covering repeatedly.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. If you see a hashtag trending, it’s wise to check what it’s all about before you use it to promote your brand. Watch out for #fails.

Social Media 83

Social Media Media Viral Tools 83