ImPRessions - Crenshaw Communications

MARCH 8, 2023

Coordinate internal and external comms carefully This is harder than it looks. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities. But Disney should follow through swiftly to shorten the window where rumor, anxiety, and distraction rule. The goal is to refocus employees and stabilize morale.

Employee 182

Employee Viral Twitter Corporate 182

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. You take a piece of content in one language, often English, and translate it into another – French, German, take your pick. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

PR in High Definition

APRIL 25, 2022

Not just with audiences, but with your internal comms too. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally. Positive content is more viral. Positivity engages audiences, and shines your reputation. After all, actions do speak louder than words.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Because they are emotionally charged situations that automatically segregate your audience. The crisis ready formula for effective management.

How To 150

How To Crisis Crisis Management Viral 150

Newsfile

FEBRUARY 28, 2024

Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders. What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Konnect Agency

NOVEMBER 16, 2022

as an internal gut check. A PR Agency’s POV on the Elusive ‘Viral Video’. One of the million-dollar questions we constantly get asked is, ‘How can we get our video to go viral’? The short answer is simply, virality can’t be controlled or forced.

Video 52

Video Agency Viral Nonprofit 52

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 249

Crisis Crisis Management Viral How To 249

Mark My Words

MARCH 15, 2022

A photo recently went viral showing an old man cradling a cat after, the post suggested, his home had been obliterated by a Russian missile. Abiding by no standard of truth of their own, the Russians freely accuse the Ukrainians of manipulating international sympathy with ‘fake’ images. in the pre-WWII years.

Viral 78

Viral Groups Google Internal 78

Melissa Agnes

JULY 28, 2014

Join Melissa Agnes, international crisis speaker and president of Agnes + Day , for a free webinar discussing how to survive a crisis in this 21st century, on Thursday, August 7th at 12:00 Noon, EST!

Crisis Management 235

Crisis Management Crisis Crisis Communications Viral 235

Melissa Agnes

AUGUST 29, 2014

It’s an important discussion and one that we hope you will have internally after listening to this podcast. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Should it be the CEO of the organization or is someone else better suited for the role – and how can you determine this? Listen here!

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

PRSay

DECEMBER 10, 2020

His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. In times of crisis, in great change, you have to focus on authenticity,” said Derek Pando, Zoom Video Communications head of international and partner marketing. To find out, internal communicators should become reporters within their organizations.

Communications 153

Communications Nonprofit Employee Film 153

Stern + Associates

MARCH 8, 2023

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. It is also a time to recommit to the ongoing work of creating a fair and equal world.

Leadership 93

Leadership Groups Viral Crisis 93

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. He’s limiting his scope to insights from internal subject-matter experts who can help campus and school district leaders manage disruption and make better decisions. Out of sight can’t mean out of mind. Stick to the facts.

Employee 156

Employee Leadership Viral Small Business 156

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. Good grief! SPOKESPERSON.

Crisis 74

Crisis Airlines Viral Corporate 74

Mindful Marketing

DECEMBER 20, 2023

Grant (not his real name) had been working for several months as an intern with a company that sold the products of various manufacturers in a particular business-to-business industry. However, his colleagues might not be receptive to such a blunt rebuke and indictment of their character, particularly not from an intern.

Ethics 94

Ethics Marketing Sports Education 94

PRSay

JANUARY 6, 2021

We need to educate ourselves and ask for feedback internally and externally. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. None of us and none of our organizations are perfect. and “Is there anything that we should discuss that was left unsaid?”

Communications 197

Communications Viral Fashion Public Affairs 197

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. RepUs methodically takes a “fresh eye” and unbiased assessment of your reputation both internally (e.g., As he marched, he yelled, “Birds are a myth; they’re an illusion. Wake up America! Is your reputation strong? Your customers?

Reputation 78

Reputation Government Film Viral 78

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Determine your current processes of internal escalation.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Prohibition

MARCH 15, 2023

The campaign launched alongside Football v Homophobia (FvH), an international initiative which challenges discrimination at all levels in football. The Prince’s Trust – #ChangeAGirlsLife To mark International Women’s Day, youth charity The Prince’s Trust launched the Change A Girl’s Life campaign.

Video 62

Video Case Study Sports Creativity 62

Cision

NOVEMBER 19, 2015

Crises, both internal and external, hit brands every day. Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Sixty percent of organizations lack a specific strategy to put out the fire. Struggling to build out your crisis communication plan?

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Prohibition

MARCH 11, 2022

International Women’s Day – Imagine campaign. On International Women’s Day this new poster campaign seeks to highlight unconscious gender bias. The following video and drawing that went viral sums it up quite well. This campaign highlights how sometimes keeping things simple is really the most effective.

Social Media 71

Social Media B2C Viral Trends 71

Marketwired

MARCH 1, 2016

It may not exactly be viral, but you’re getting the word out to the people who count. At a recent PRSA International Conference, which was well-attended by Marketwired’s target audience – PR, marketing and communication pros – we wanted to raise awareness, pique interest and drive traffic to our booth.

Pitching 153

Pitching Media Conference Storytelling 153

Cision

MAY 3, 2016

C – P S P AN’s t weet went viral with commenters praising the network’s ability to laugh at itself. By monitoring the social activity of an event by region you can build content that targets that audience specifically and boosts engagement. Live streaming increases social engagement. Image via Pixabay: 1.

Content Marketing 0

Content Marketing Marketing Viral Analysis 0

ImPRessions - Crenshaw Communications

MAY 26, 2016

Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. We’re already at the point where even the smallest of PR agencies have no problem working with international clients, as well as media scattered around the globe.

Viral 136

Viral Creativity Advertising Advertising 136

Contently - Strategy

NOVEMBER 3, 2021

Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore. AP Fact Check, Associated Press : The AP provides helpful accountability resources for journalists. The Check, Please!

Content Marketing 120

Content Marketing Marketing Viral Study 120

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 100

Crisis Crisis Management How To Viral 100

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The viral clip was irresistible to mainstream media and opinion leaders precisely because of the historical, racial, and geopolitical undercurrents.

Interviews 193

Interviews How To Media Viral 193

ImPRessions - Crenshaw Communications

JUNE 7, 2017

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.”

Small Business 168

Small Business SMB Local Viral 168

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. In his current role as senior manager for global corporate communications at Hansen Technologies, he oversees external, executive and internal communications for the software firm.

Crisis 134

Crisis Exercises Crisis Communications Reputation 134

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Ease creates, urgency destroys. Listen to your employees.

Creativity 116

Creativity Employee Newspapers Crisis 116

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 89

Social Media Conference Media Corporate 89

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

PRSay

FEBRUARY 24, 2017

Set up meeting with colleagues and internal stakeholders to talk about the dashboard. That’s an asset that stays with you, unlike shares or post virality.” We also source-code all of our internal communications, because our employees are our biggest advocates and they often share information externally that we can track back to ROI.”.

Social Media 87

Social Media Airlines Media Meeting 87

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

But in case a desirable spot opens at the right moment, it’s important to dazzle not only the bosses, but the full staff – since basically everybody’s your boss when you’re an intern. PR tips to go from intern to perm. Staff might be shy about giving work to inexperienced interns, or they may not be well organized.

Internal 160

Internal International How To Skype 160

Polaris

NOVEMBER 20, 2014

The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob.

Storytelling 199

Storytelling Reddit Video Creativity 199