2021 resolutions for internal communicators

PR Daily

Here are a handful of resolutions to jot down to ensure you hit specific internal comms targets instead of wandering aimlessly. Internal communication is ultimately about building genuine relationships and understanding.

Top 2021 internal communication trends

PR Daily

The ongoing chaos of the pandemic is also shaking loose some opportunities for enterprising, strategic storytellers. The post Top 2021 internal communication trends appeared first on PR Daily. Here’s what to expect—and prioritize—in what’s sure to be another turbulent year ahead.

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5 things I learned from engineering an internal comms turnaround during a pandemic

PR Daily

I’ve held a lot of roles during my career, many of them at Philip Morris International (PMI), but nothing could have prepared me for the challenge of effectively communicating to our 71,000+ employees about our company’s historic transformation.

Share your internal storytelling prowess

PR Daily

Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. The post Share your internal storytelling prowess appeared first on PR Daily. Don’t miss the Oct. 4 deadline. Ragan Awards

Share your internal storytelling prowess

PR Daily

Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. The post Share your internal storytelling prowess appeared first on PR Daily. Don’t miss the Oct. 4 deadline. Ragan Awards

How to use podcasts to reach essential internal audiences

PR Daily

Podcasts are immensely popular—but that’s not biggest reason you should consider creating an internal broadcast for your organization. The internal podcast is a solution for a looming employee-engagement crisis as workers face burnout and overwork, Hammad says.

4 reasons why your internal strategy should drive and dictate external efforts

PR Daily

Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. If you say one thing and do another, you’ll quickly lose credibility.

How video bolsters your internal communications

PR Daily

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but.

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. PR people and reporters work very closely every day, and are very much in the same business of storytelling. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. UVM – A dewy young intern may think UVM is a prominent college, but UVM refers to the number of unique visitors per month that a news website receives.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries.

Burger King misses the mark with tweet to mark International Women’s Day

PR Daily

In honor of International Women’s Day, @BurgerKingUK , tweeted a “joke” that “Women belong in the kitchen,” as a way to encourage female employees to pursue a culinary career. Lauryn Bayley is a public relations and content development intern at Flackable.

5 ways Microsoft boosts engagement and internal culture

PR Daily

Unite through internally viral video. Just about every organization these days is embracing the need to boost employee engagement and internal culture. The post 5 ways Microsoft boosts engagement and internal culture appeared first on PR Daily. Know your values.

There’s no debate: Not paying an intern as a PR agency is unethical.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead.

8 worst practices in international PR

PR Daily

A quarter-century later, more is at stake and international terrains are even harder to traverse. That makes sense, but when corporate HQ exercises strict control and approval over every overseas action, bureaucracy handicaps the international PR effort. Many companies aren’t willing to put in the time to localize the storytelling for each target country. Conducting international PR long distance.

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.

Survey 151

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Take care to preserve your brand reputation by framing any position around the wellbeing of your internal and external stakeholders.

How Miami International Airport reaches—and teaches—harried travelers

PR Daily

Amid this nonstop cauldron of activity, the high-flying communications and digital marketing team at Miami International Airport saw an opportunity. s busiest airport for international freight and one that served 45 million travelers last year would be an ideal setting for a content campaign, but that’s a lot of eyeballs—and a lot of messaging potential. The post How Miami International Airport reaches—and teaches—harried travelers appeared first on PR Daily.

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Let’s take a deep-dive into internal business jargon that change agents and communicators should not run up the flagpole in 2021

PR Daily

If there’s a watchword to guide your internal comms efforts in 2021, it’s authenticity. The post Let’s take a deep-dive into internal business jargon that change agents and communicators should not run up the flagpole in 2021 appeared first on PR Daily.

The importance of solid messaging and storytelling

PR Daily

At a recent event, WPP founder Sir Martin Sorrell said that in his view, “…internal communications teams are a barrier to the speed of organizational response”. Looking for more insights on brand storytelling and content marketing?

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR.

At ServiceNow, every communicator is a storyteller

PR Daily

Empathy is essential when your audience stretches from California to Hyderabad and spans both internal and external communications. Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. The heart of everything we do is around storytelling,” Russel says. “It’s

International Conference Preview: 5 Questions With Journalist Laura Ling

PRSay

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. At the PRSA International Conference in San Diego this October, you’ll be speaking to an audience of professional communicators. Thought Leadership journalism PRSA International Conference storytelling

3 internal comms video myths, busted

PR Daily

Video can be a hard sell for an internal communications team, but it doesn’t have to be. Our free webcast teaches you how to dispel three myths about internal comms video: 1. Fact: Unlike internal emails, video hosted on an internal platform more reliably stays within the safety of your company. Attend Ragan’s free webcast, “ Digital storytelling: Best practices for using video in internal communications ” May 18 from 2-3:15 p.m.

10 Takeaways From PRSA’s 2018 International Conference

PRSay

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Susan Young — CEO of Get in Front Communications — is an award-winning news reporter, PR entrepreneur, storyteller and speaker. Thought Leadership PRSA International ConferenceWhat’s on the mind of PR professionals these days?

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. A dry chronology will bore readers to tears—if they read the piece at all.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling. Intuit and Hubspot are two brands that do a great job celebrating their core customer, small businesses, in their storytelling.

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Enter Performance Storytelling. I call that Performance Storytelling. There are three key elements to successful Performance Storytelling: 1. My internal test for my pitch is ‘Would my mom understand what this is?’ Shay has created the Storytelling Arc that outlines the story format that will optimize the call to action: .

How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. Drawing on internal sources from the agency’s library, Reams’ team also compiled a handy “ Top 10 research tips from CIA librarians.”.

Wanted: Talented brand storytellers

PR Daily

Was a piece of internal content particularly successful? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? What stories did you produce this year that were highly sharable?

Storytelling vital to earning employee trust, says journalist Soledad O’Brien

PR Daily

Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference. Without trust, even deft storytelling will fail. O’Brien’s team did a feature on caregiving, of which Genworth used a portion externally for a commercial , as well as internally. A storytelling checklist for communicators: Be relentless in telling stories about complicated topics.

How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. Drawing on internal sources from the agency’s library, Reams’ team also compiled a handy “ Top 10 research tips from CIA librarians.”.

Lessons on life, writing and storytelling from the creator of ‘Bluey’

PR Daily

We reached out to Brumm for more storytelling ideas and insights, and he was kind enough to respond. You might not create an internationally beloved cartoon, but what sort of difference can you make?

6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. Here’s a good news story—and a not so good one—both broken by the news team at Blue Sky, the brand journalism site for the Pittsburgh International Airport. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

Timeless writing lessons from ‘Sesame Street’

PR Daily

The beloved children’s show keeps going strong after 50 years–and continues to offer a masterclass in tidy storytelling. Content Marketing Internal Communications Marketing PR Industry Storytelling Writing & Editing

International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Then there’s the specific technical skills of media relations and internal communications. Internal communications can be challenging at large companies. If you’re going to be successful in the art of communications today, you have to make sure that you deeply understand the art of storytelling and be able to tell a great story, directly and through others.

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

Here are today’s top stories: Brands celebrate International Women’s Day. Many social media and brand managers are tweeting messages of empowerment and inspiration for International Women’s Day. Internal communicators should follow this advice for employee communications, too.

How to create a culture abuzz with internal fans and advocates

PR Daily

As you boost internal advocacy through training, supporting, mentoring and mobilizing, you’re also aligning employees’ work with the organization’s purpose and mission. Better brand storytelling. Starbucks also uses its internal team to gather feedback before releasing new products. How would you like to improve your marketing reach, revenue and reputation? Look no further than your workforce.

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. By using digital storytelling, the Girl Up campaign is able to empower young people to become change agents while also arming them with the necessary tools to spread awareness of its causes. One great example of using emotional storytelling is Humans of New York (HONY).

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

From PR pros to internal communicators, tracking one’s impact is a top concern. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Internal communicators were least willing to overturn the cushions on the corporate couch and dig for spare change for educational purposes. Internal communicators. Content Marketing Measurement Storytelling PR survey