PR for Anyone

APRIL 30, 2020

Watch the video above and/or check out the transcript below for this week’s PR tip on pitching the media after reopening. What happens in the insurance industry? We are still newsjacking the coronavirus story (see past blog post about that) but now we have new peripheral stories to pitch around that… reentry after lockdown.

Publicity 173

Publicity How To Insurance Insurance 173

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Solo PR Pro

JANUARY 10, 2017

Video is far from being the new kid on the block. What has changed is the ease of creating and distributing video. While produced videos remain a valuable tool, the ability to create video with little more than a smartphone has opened up new avenues for incorporating it into your business strategy. Explainer videos.

Video 40

Video Strategy SMB Marketing 40

Stephen Waddington

AUGUST 13, 2020

Figure out how much investment you need Aim to have a three-month cash buffer to cover your personal costs Secure investment: bootstrapping, a loan and savings are all options Buy a mobile phone, laptop (spend as much as you can for a hardworking machine), printer and invest in decent broadband Create a name and a visual identity Register a domain (..)

Agency 147

Agency Insurance Insurance Banking 147

Communications Conversations

MARCH 21, 2023

Minnesota companies that don’t have a TikTok account at all (55%; 43 total accounts) 3M Allina Health Ameripride Services Ameriprise Financial Arctic Cat Cambria Carlson Companies Cargill Ceridian CHS Deluxe Digi Digital River Donaldson Company Econofoods Edina Realty Entrust Datacard Hazelden HealthEast Hennepin County Medical Center Hutchinson (..)

Company 60

Company Wikipedia Video Insurance 60

Flack's Revenge

JANUARY 17, 2019

The demos were pretty incredible (you can check them out in the video link above). The best job insurance against AI is to be our best, solve the increasing communications challenges of today with a smart and human approach, caveat automaton. They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,

Insurance 234

Insurance Insurance Privacy Interviews 234

Practical Law Construction

JUNE 13, 2022

Discuss the judgment in Rugby Football Union v Clark Smith Partnership Ltd , where the court interpreted a construction all risks insurance policy. Alternatively, you can use our audio and video RSS feed to access the latest edition as soon as it is published.

Construction 52

Construction Insurance Insurance Policies 52

Maxim Behar

MARCH 26, 2024

Practically all possible ones - additional health insurance, sports cards, etc. We manage the only private and fully licensed college for public communications in Bulgaria - M3 College - and every new colleague immediately gets free access to all the video presentations and lectures there. In short - they're unlimited.

Groups 105

Groups Communications System Employee 105

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. The video stories are shared on all other social channels. It’s all about video.

B2B 170

B2B Social Media Media Education 170

Onclusive

JUNE 21, 2017

Every PR professional has the ability to record videos, stream live events, and create ad campaigns to promote content. Skill diversification is career insurance for today’s PR professionals. For small companies, this often takes shape as smartphone storytelling, explained Breakenridge.

Storytelling 329

Storytelling SEO Community Engineering 329

5W PR

NOVEMBER 25, 2019

What many do not know, however, is that most of the video content shared on the GoPro YouTube channel wasn’t actually shot by the firm. By populating its YouTube channel with a wealth of UGC, GoPro has championed the use of video to market the GoPro product line. This isn’t merely a cost-cutting strategy on the part of GoPro.

Strategy 88

Strategy Marketing YouTube Airlines 88

Scott Public Relations

DECEMBER 13, 2018

Digital marketing is an ever-changing zone, and that means different formats perform better on different platforms—on Facebook,for example, videos perform the best. In fact, it’s estimated that 80% of content will be videos as soon as 2020. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 40

Healthcare Insurance Insurance How To 40

Solo PR Pro

AUGUST 1, 2023

Consider offering competitive base pay, performance-based incentives, flexible working hours, remote work options, or other benefits like professional development opportunities, health insurance, or retirement plans.

Employee 87

Employee Small Business Resources Insurance 87

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Communications Conversations

NOVEMBER 30, 2020

First, the format–video. We know video is (generally) performing better on LinkedIn. We also know video lends itself well to emotionally-driven topics like COVID-19 and health care. And, in this case, video told the story MUCH more powerfully than text. of the health care systems and insurers around the state.

LinkedIn 88

LinkedIn Insurance Insurance Video 88

Presspage

JULY 21, 2017

Bupa health insurance services and programs support their mission to make sure their members live a longer, healthier and happier life. News, blogs, social media, images video provide a lot of valuable information about health, care and Bupa.

Insurance 60

Insurance Insurance Healthcare Internal 60

PRSay

JULY 6, 2021

Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? Now that you have a thorough understanding of your ideal candidates, you have a blueprint for attracting the people who fit that mold. What are they looking for in their next role?

Brand 176

Brand Branding Employee How To 176

Scott Public Relations

SEPTEMBER 26, 2018

Physician visits by telephone or video provide faster and more convenient service to patients while also making available more in-person slots to patients whose conditions require it. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. But no matter what the topic, there are ground rules for making a panel discussion a success for all involved.

B2B 136

B2B Leadership Trade Shows Insurance 136

wiredPRworks

JANUARY 13, 2022

As a speaker, he delivers over 50 live keynotes annually and has delivered over 600 hours of virtual training presentations (webinars, video training, and audio presentations). He is the producer of The Rainmaking Podcast and has produced podcasts since 2009.

Strategy 52

Strategy Training Insurance Insurance 52

Flack's Revenge

DECEMBER 11, 2019

Insurtech startups and insurance carriers: it’s a combo made in heaven. Startups love the budgets, distribution and big brand cred of the major insurance carriers. If it’s the proverbial match made in heaven, dancing with insurance stars can be challenging and frustrating for both sides. Panel 2:at InsurTechNY December Meetup.

Insurance 31

Insurance Insurance Financial Measurement 31

Waxing UnLyrical

NOVEMBER 30, 2012

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare. News Health article. Benefits v.

Social Media 111

Social Media Communications Healthcare Insurance 111

Sword and the Script

JULY 3, 2018

Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. The online advertising firm Outbrain – accused in the past of spreading clickbait – wants video ads to lure people in with attractive content, rather than being seen as a necessary evil.

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Waxing UnLyrical

JULY 24, 2013

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare. News Health article. Benefits v.

Social Media 76

Social Media Communications Healthcare Insurance 76

Communications Conversations

JANUARY 30, 2018

Videos from the limited release for individuals are getting shared 20+ times more than any other content. Example: Jack Salzwedel, CEO, American Family Insurance. . Consider the facts: LinkedIn now has 500 million daily active users–that’s more than every other platform except Facebook and Insta.

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

PR Job Coach

MARCH 29, 2012

Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed.

Facebook 160

Facebook How To Construction Insurance 160

PR Job Coach

JULY 5, 2010

In celebration of the birth of a nation, here are five road rules to consider to insure that your background and virtual profile send sparks above the rest. When you blog, tweet, comment, answer questions, post your status or an image or video, consider well what it says about you from the outside. Be authentic. Tell the truth.

Insurance 100

Insurance Insurance Fashion Web 100

Waxing UnLyrical

MARCH 9, 2011

They look like the Blue Man Group jamming when they play – especially in this video. Just because you sell supplemental insurance, it doesn’t mean that you have to sell supplemental insurance. Moreover, their music has hit me on a personal level. Isn’t that what we want music to do? And you know what?

Communications 77

Communications Insurance Insurance Energy 77

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Or, at the very least, are funny like this video from career blog Snagajob. Comedy – Some brands play it for laughs, like auto insurance companies that take advantage of familiar situations to take the sting out of what can be scary or preachy. Most “marketing geniuses” are strong storytellers.

Storytelling 149

Storytelling Data Insurance Insurance 149

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. In her words, it’s the “best of both worlds – experience in PR and exposure to what is happening on the journalists’ front.”

Media Relations 69

Media Relations Media Insurance Insurance 69

Beyond PR

SEPTEMBER 14, 2016

For example, according to the CDC , Hispanic people are considerably more likely to die from diabetes (50%) than whites, and tend to be un- or under-insured (3x), but otherwise have the same leading causes of death (heart disease and cancer). stream more video online. by any means. In this article, we learn that U.S.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Cision

FEBRUARY 16, 2016

Jack Dorsey also stated that Twitter intends to invest heavily in Periscope, the live video app that is probably the best in a class of applications with limited utility. There are at least 10 pending or recently implemented changes to Twitter cited in this post (I’m sure that there are many more in the works).

Twitter 120

Twitter Crisis Financial Facebook 120

The Stalwart Blog

NOVEMBER 18, 2019

Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. Another thing is to contact their insurance provider to see if there’s coverage for the event. Lily, thanks so much for being here, I appreciate it.

Data 60

Data Privacy System Crisis Communications 60

Melissa Agnes

JULY 26, 2016

I recently came across the below cyber security awareness video by Deloitte. This video is exceptionally well done. In the event of a cyber security crisis, this list usually includes legal counsel, cyber forensic professionals, insurance providers and a specialized crisis management consultant.

Crisis Management 100

Crisis Management Crisis Crisis Communications Handbook 100

PR Job Coach

NOVEMBER 3, 2010

So you say, “how do I become visible and what can do insure a visible presence in cyberspace?” Outline your professional history, include photos and videos to tell your story, and start with a clear executive summary. Is the resume a relic of the past. The short answer is no. Create a personal branding presentation similar to a C.V.

Engineering 176

Engineering LinkedIn Google Insurance 176

ISEBOX

APRIL 13, 2016

In Melanie Davis’s article, How to Talk Like a Human And Why It Matters she gives a perfect example of hard-to-decode insurance language, and the translation. If you’re not on this train to happy town, there’s still time to get on board. ALWAYS go with the translation. Just talk to them. The call to action should be front and center.

Marketing 70

Marketing Pinterest Insurance Insurance 70

Waxing UnLyrical

NOVEMBER 14, 2016

I am using the awesome videos and outlines on the Master Course to further my knowledge on the topic of Social PR, as I’m rather new to the PR world. The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter.

Insurance 40

Insurance Insurance Course Television 40