article thumbnail

How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring.

article thumbnail

REI’s Uncommon Path a rare brand journalism home run

Communications Conversations

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Beyond The Wall Street Journal and New York Times: Five Growing Media Outlets That Belong on Your Media List

Buchanan PR

When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. ProPublica is an independent, non-profit, award-winning newsroom that produces “investigative journalism with moral force.”

article thumbnail

Digital News Takes Another Radical Shift

The Proactive Report

Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. You need to change course and use Instagram for your news distribution now.

Instagram 165
article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Influencer Marketing & Blogger Relations Influencer marketing is the future, and it goes far beyond sponsoring an Instagram persona. Data Journalism Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content.

Training 195
article thumbnail

Meet the Media: Laura Harris, News Anchor & Automotive Reporter for NEWSnet

Bianchi Biz Blog

It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD. How long have you been in journalism and how did you get started? The more people I get to interview, the merrier.

article thumbnail

How blogTO uses NewsWhip to stay ahead of the news cycle

NewsWhip

Why blogTO chose NewsWhip In February 2024, we spoke with Tim Shore of blogTO (a local Canadian news site based out of Toronto) about how he and his team use NewsWhip to build and prioritize their editorial schedule. Simply put — with NewsWhip’s daily AI Digests and tailored Predictive Alerts.

Reddit 88