Contently - Strategy

NOVEMBER 3, 2021

I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Fact-checking becomes even more important when you’re writing about sensitive topics.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Viral Marketing? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. And don’t check your phone whilst writing it- resist the urge, if you can.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Business Wire

MARCH 20, 2018

There is a huge amount of information about this population segment, but how much of that information is correct? Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want. What is real and what is a myth?

Reddit 158

Reddit Media Analytics Trends 158

Cision

JUNE 29, 2017

You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Use this information to power your story. Or, do you have a conflicting point-of-view worth writing about? Be original. Is the sentiment positive? What’s the next big thing?

Storytelling 0

Storytelling Data Communications Technology 0

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Before Writing a Press Release. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

OnePitch

JANUARY 11, 2024

“It is surprising how many pitches I get that seemed to pitch me like I do write traditional consumer stories. Know what they write about. But this was related to a raw carrot salad that was going viral on TikTok.” We were looking to write it up, but we also wanted to have a professional give their input. BB: “Yes.”

Pitching 88

Pitching Consumer Trends Viral 88

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. Dark Social: Antimatter to Viral Fixation. In other words, it was the primary way we all shared information – word-of-mouth – before the social web went mainstream.

Viral 116

Viral Marketing Web Case Study 116

Remote PR Jobs

OCTOBER 11, 2022

Checking out their accounts will give you better insight into what type of content they specialize in, what they may have covered recently, and thus how valuable their contact information is on your media list. When writing content for socials, maintaining brand voice and tone for your target audience is key. Keep It Creative.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.”

Viral 102

Viral Advertising Advertising Facebook 102

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Flack's Revenge

MARCH 23, 2017

It discusses how to achieve the “majority illusion” You can create the perception that your topic is wildly popular by getting the right influencers to share the information. Kelsey Libert writes: “Marketers can… create the tipping point needed to drive action or spread a message far and wide.

Real Estate 159

Real Estate Marketing Automotive Viral 159

Reputation Us

MARCH 16, 2022

A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. This makes many people vulnerable to accepting and acting on misinformation.

Reputation 78

Reputation Government Film Viral 78

Karen Freberg

APRIL 9, 2023

Trailers and information, but also teasers. However, what if you write, sing, and release a song that was featured for a short second in the movie to make it go viral? However, what if you write, sing, and release a song that was featured for a short second in the movie to make it go viral?

SMB 52

SMB Viral Creativity Course 52

PRSay

JANUARY 6, 2021

We even write emails with more thought. In fact, according to Dr. Vincent Covello of the Center for Risk Communication, stress can decrease people’s ability to process information by up to 80 percent. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion.

Communications 199

Communications Viral Fashion Public Affairs 199

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. ” Social currency is information that makes us look good and that generates esteem from others. So rather than quoting statistics or providing information, we need to focus on feelings.”

Energy 120

Energy Viral Storytelling Community 120

Melissa Agnes

FEBRUARY 6, 2018

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. P.S. If you’d like to download information about Crisis Ready to bring to your management team, feel free to click here! >> What are the biggest risks to most modern businesses today? Crisis Ready.

Crisis 133

Crisis Brand Branding Crisis Management 133

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity.

Pitching 272

Pitching Viral Interviews Education 272

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Buzzstream

OCTOBER 17, 2018

Unfortunately, it takes a while—sometimes a month or more—for editors to go through story pitches, so I will not be able to write this in time. The time spent strategizing, list-building, pitch writing, and content writing is crucial to the success of holiday content. Lesson 3: Highlight Unique and Newsworthy Stories.

Pitching 106

Pitching Viral Data Content Marketing 106

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. That way, you’ll always have updated contact information even if your PR contacts change in the future. Don’t do it.

Company 103

Company Survey Pitching Report 103

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Buzzstream

MARCH 31, 2020

Write the right, expertly crafted content. There are a number of ways to find these blogs and publishers, here are a few: Ask your audience where they get their information online. Find websites who rank for informational queries related to your product or service. Write the right, expertly crafted content.

SEO 125

SEO Google Hotels Strategy 125

Mindful Marketing

DECEMBER 20, 2023

The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings. As we talked about the issue, one of the first things that came to my mind was Sports Illustrated’s recent moral lapse.

Ethics 94

Ethics Marketing Sports Education 94

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Ready to elevate your PR game?

Case Study 130

Case Study Study Writing How To 130

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. That copy was crap.).

SEO 94

SEO Google Storytelling Writing 94

5W PR

JANUARY 2, 2017

Write Headlines That Attract Your Audience. This will make the content searchable – when someone goes online to find information related to what you’re promoting, your web pages are more likely to show up if they include the right keywords and phrases. Digital marketing simply wouldn’t be the same with keyword research and PR.

SEO 84

SEO Viral Engineering Web 84

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Paid reach has its place, but we’re still chasing “viral” or highly shareable content. Make it simple and specific, you can add drama or something startling later, but get your story’s “promise” down before you start writing. Organize before you write. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. First-Conclusion Bias —This is the tendency to stick with the first conclusion reached without considering alternative possibilities or additional information.

How To 52

How To eBook Wikipedia Viral 52

The Resolution Blog

JUNE 24, 2015

To really connect with your audience communicate simply and succinctly, explaining how what you're writing is of value to them. Going viral is great - but actions are more important. The best stories work at a human level, with an informal and direct tone of voice. Nor do they have time. Plan content with the diary.

Viral 120

Viral Social Media YouTube Small Business 120

Critical Mention

SEPTEMBER 19, 2018

There are two principal ways media monitoring can assist in keeping tabs on your industry: Staying up-to-date: Being informed with the latest buzzwords and conversations in your industry is fundamental in showing your customer base you’re aware of your surroundings. They’re prepared for a crisis to go viral. SCHEDULE A DEMO.

How To 61

How To Media Crisis Crisis Management 61

ReimaginePR

SEPTEMBER 26, 2016

I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. This is the easiest way to future proof your content: Write a comprehensive post so that the reader doesn’t need to supplement your information elsewhere. Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92

B2B Community Facebook How To 92

Waxing UnLyrical

APRIL 23, 2013

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. Author information Daniel Cohen Owner & Lead Writer at RedShift Writers Daniel J.

Social Media 106

Social Media Media Viral Facebook 106

Waxing UnLyrical

FEBRUARY 29, 2016

Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 5 Smart Strategies to Make Your Content Go Viral. 8 Google AdWords Hacks That’ll Double Your Conversion Rate.

Viral 40

Viral Google Writing Facebook 40

Beyond PR

JUNE 29, 2017

You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Use this information to power your story. Or, do you have a conflicting point-of-view worth writing about? Be original. Is the sentiment positive? What’s the next big thing?

Storytelling 73

Storytelling Data Communications Technology 73

David PR Group

JUNE 8, 2017

The story broke in the Harvard Crimson and soon went viral. Nearly 40% found positive information like undisclosed leadership roles and community service. Work to gain control of the first page of search results for your name, which will make it easy for anyone researching you to find positive, authentic information about you.

Privacy 66

Privacy Reputation Google Engineering 66