Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

Sword and the Script

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media. Why does this happen?

B2B 137

B2B Marketing eBook YouTube 137

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. Use a friendly, informal tone of voice. 2023 is almost over. Now is the time for intelligent promotion.

Trends 182

Trends Marketing Wikipedia Reddit 182

Ronn Torossian

NOVEMBER 22, 2021

These days, changes in the market of any industry are practically unavoidable – between brand new innovations, new competitors, and even economic downturns. If a company is in trouble, it can always benefit from new information about the market, which includes all its current or potential customers.

Marketing 195

Marketing Industry Company Brand 195

Ronn Torossian

NOVEMBER 15, 2021

While some people might think that marketing managers have nothing to do with problem-solving, that’s not quite the case. For marketing managers, one of the essential tasks is solving problems without having all of the necessary information. The post Problem Solving Skills for Marketing Managers appeared first on.

Marketing 195

Marketing Agency Strategy 195

Agility PR Solutions

APRIL 1, 2024

A marketing data pipeline serves as the foundation for any modern, data-driven business in the world today. It allows for the easy and seamless flow of information, all the way from source to destination, not unlike a well-serviced car. The pipeline consists of various tools that work together, and various processes.

Data 110

Data Marketing Tools Publicity 110

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Agility PR Solutions

JULY 31, 2022

New research from personalized CX software firm Redpoint Global reveals growing customer frustrations with receiving mistargeted information from brands. Currently, 70 percent of consumers reported receiving mistargeted information at least once a month and 24 percent say they receive mistargeted […].

Consumer 78

Consumer Brand Branding Software 78

Ethical Voices

APRIL 3, 2023

He discusses a number of important issues, including: How can we best balance safeguarding confidences and disclosure of information? Trying to keep the staff well informed and looking at financial information. We all take information, assumptions and data differently. How fast should we move on AI? We were very strong.

Ethics 78

Ethics Privacy Data Financial 78

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 93

B2B Marketing Measurement Social Media 93

Ronn Torossian

JULY 7, 2021

These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts from everything else. That’s why content marketing efforts should be solely focused on providing value and factual information to the target audience.

Content Marketing 195

Content Marketing Strategy Marketing Consumer 195

Agility PR Solutions

MAY 16, 2021

It’s certainly safe to say that consumers expect a lot more from the brands they patronize these days than ever before—whether by contributing more to their communities or taking stands on divisive societal issues, brand loyalty is now a much more complex goal for marketers and communicators to attain. A new report from West Des […].

Consumer 94

Consumer Brand Branding Community 94

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

PRSay

JUNE 11, 2020

We’re really proud to have this session” and to be able to “inform attitudes, opinions and beliefs,” said Himmelmann, director of development for Habitat for Humanity of Greater Sacramento, and 2020 president-elect of PRSA’s California Capital Chapter , which hosted the webinar.

Communications 168

Communications System Advertising Advertising 168

Agility PR Solutions

APRIL 14, 2021

It’s time for product marketers to offer the truth, the whole truth and nothing but the truth about their wares to consumers, and if it bumps prices up a little, it may be worth it. Consumers around the world are increasingly aware of the importance of rich, accurate, and consistent product information, and they will […].

Consumer 86

Consumer Brand Branding Marketing 86

Agility PR Solutions

SEPTEMBER 19, 2023

For marketers, B2B has always been a different animal—it’s a challenge that requires sharper focus as it’s typically a higher-end product marketed to a much narrower group of well-informed prospects.

B2C 181

B2C B2B Consumer Marketing 181

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 160

B2B Leadership Marketing Software 160

Sword and the Script

NOVEMBER 21, 2023

To understand how analysts factor marketing into their assessment and valuation of the companies they cover. And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand. The purpose? The survey had three findings that stood out to me: 1. It’s a perception.

Financial 143

Financial Marketing Survey B2B 143

Agility PR Solutions

MAY 17, 2023

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success.

Analytics 156

Analytics Tools How To Marketing 156

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. What is information overload? What is information overload? Information overload occurs when you try to consume too much knowledge or data at once. More clutter isn’t free.

Pitching 53

Pitching Media Media Relations Writing 53

Melissa Agnes

APRIL 11, 2016

Information silos can trigger issues and handicap your crisis management. Something that I see many organizations suffer from – especially large organizations that have been around for decades – is an information silo’d mindset, and thus culture. What is an information silo, you ask? Good luck and have fun!

Crisis 100

Crisis Crisis Management Exercises Corporate 100

5W PR

NOVEMBER 20, 2023

Digital marketing is constantly evolving, and staying ahead is crucial for success. One major trend is audio-first marketing, which takes advantage of the popularity of audio content like podcasts and streaming music. This strategy allows brands to connect with consumers in unique ways.

Marketing 78

Marketing Advertising Advertising Consumer 78

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Ethics Mobile 78

PR for Anyone

APRIL 7, 2020

Christina Daves (01:47- 01:52) How are you taking advantage of video and marketing that can serve as the voice of your brand? In this week's episode, I talk about effective public relations and marketing while working from home. This is the opportunity to use technology as an effective platform for video and marketing.

Marketing 279

Marketing Training Technology Video 279

Mindful Marketing

DECEMBER 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest.

Ethics 94

Ethics Marketing Sports Education 94

Agility PR Solutions

SEPTEMBER 25, 2023

In the current high-speed and fiercely competitive job market, organizations encounter a multitude of public relations hurdles that can greatly influence their capacity to draw in and retain top-tier talent.

Marketing 114

Marketing Publicity Trends 114

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG. Paul Arnhold.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

5W PR

NOVEMBER 22, 2023

In the world of marketing, staying competitive and effective requires data-driven decision-making. Marketers continuously seek methods to optimize their campaigns and strategies to boost performance and deliver better results. Marketers create versions A and B, changing one variable in version B. One such method is A/B testing.

Marketing 78

Marketing Comparison Data Groups 78

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

PRSay

JANUARY 19, 2022

In surveys of more than 36,000 people in 28 markets this past November, 61 percent of respondents said they trust business to do the right thing, followed by 59 percent who felt the same confidence in nongovernmental organizations (NGOs). Concerns that false information is being used as a weapon have reached an all-time high (76 percent).

Government 78

Government Comparison Survey Ethics 78

5W PR

JUNE 14, 2023

However, marketing cheap healthy snacks comes with unique challenges. There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience.

Marketing 88

Marketing Consumer Education Retail 88

Agility PR Solutions

APRIL 25, 2022

The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing strategies.

Content Marketing 148

Content Marketing Data Marketing Analytics 148

5W PR

MARCH 5, 2023

Food and beverage marketing agencies face a challenging task in today’s crowded market. This involves providing detailed information about the ingredients and their sources. There are a lot of beverages in the market that might seem healthy, but contain added sugars.

Marketing 88

Marketing Consumer Education System 88

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 172

B2B Company Marketing SEO 172

The Hoyt Organization

OCTOBER 24, 2023

The change rate is substantially higher than the typical rate digital marketers are used to. This latest development harnesses the capabilities of AI, pushing the boundaries even further, and promises to shape the future of digital marketing significantly. Click here for more information.”

Marketing 95

Marketing SEO Google Advertising 95