5W PR

SEPTEMBER 14, 2020

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88

Local Marketing SEO Mobile 88

Axia PR

MARCH 15, 2023

Optimize your business listing on Yahoo Local reviews Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings. It is a great supplement to increase your brand awareness and optimize its visibility online.

Local 62

Local Reputation SEO Web 62

NewsWhip

JULY 29, 2020

We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. Local-national publishers. The top local U.S.

Local 88

Local Comparison Trends Television 88

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice search is reshaping how people seek information because of its ease of use and flexibility. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Agility PR Solutions

APRIL 27, 2021

Consumers today keep their smartphones on them for immediate access to information—and it’s usually their go-to source to find out about anywhere they plan to go. The post How’s your local SEO? Therefore, it’s […]. 3/4s of consumers look at a business’s online presence before visiting appeared first on Agility PR Solutions.

Local 94

Local SEO Consumer Creativity 94

Agility PR Solutions

DECEMBER 9, 2019

The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions. Some […].

Local 78

Local Consumer Fashion Agency 78

PR Fuel

JANUARY 14, 2018

However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. After the lead, follow with your less important information.

Local 61

Local Company How To Training 61

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Local vs. national.

Local 323

Local Pitching Print Interviews 323

Agility PR Solutions

DECEMBER 5, 2018

The post Local TV remains the most trusted news source for young Americans appeared first on Agility PR Solutions.

Local 92

Local Television Survey Consumer 92

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 129

Report Pitching Media Survey 129

ImPRessions - Crenshaw Communications

MARCH 18, 2022

Press releases go into more depth than an alert and are usually written in an “inverted-pyramid” format, – the most important information is at the top, with details and quotes following. . The quotes in a release should offer valuable information that adds to the story. Newsworthiness .

Media 296

Media Local Product Launch Newspapers 296

Presspage

DECEMBER 22, 2017

At the same time, it provides country affiliates with a seamless visitor experience as to design, navigation and language, yet allowing each country to localize news accordingly. For more information on how to launch and operate a newsroom for multinationals, read the following series of 6 articles on this subject.

Local 60

Local Insurance Insurance Mobile 60

Presspage

JUNE 26, 2018

An information hub The college has been featured in important news stories, and Del Mar officials naturally wish to trumpet the news. Quick Takes enables users to post notable matters they wouldn’t pitch to news outlets, due to lack of local column space or airtime.

Community 88

Community Newspapers Education Resources 88

Scott Public Relations

OCTOBER 31, 2018

But if you want to vote for the representatives and propositions that really support your interests, it’s important to be properly informed about what they believe and what they will do. You can even explore this information for local races where you live.

Tools 45

Tools Insurance Insurance Local 45

The Hoyt Organization

JANUARY 25, 2024

The target audience for the cannabis industry is diverse and can include medical users, recreational users, distributors, wholesalers, and retailers Knowing key demographic information like the age, interests, gender, preferences, and lifestyle of your target audience is pivotal to your brand strategy.

Strategy 102

Strategy Brand Branding SEO 102

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Presspage

MARCH 27, 2018

It was off-site and therefore less susceptible to power outages and other local problems. ” In such instances, the design changes to elevate key attributes that everyone is searching for, such as the power outage map, contact information and a link to report outages.

Crisis 74

Crisis Travel Web Local 74

PR for Anyone

MARCH 24, 2020

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. For more information, go to www.3StepstoPRSuccess.com

Publicity 331

Publicity Television Local Pitching 331

Onclusive

AUGUST 10, 2021

If you don’t know, it is important to understand what information is missing and where you can find it. One of the sources of this information is media monitoring and social listening technology. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice?

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

JULY 13, 2022

Finally, ensure you package the offer in a compelling way that doesn’t reveal too many insights that would potentially preempt any information in the interview. It’s also wise to double-confirm all information and make sure both parties can contact one another directly. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

Burrelles Fresh Ideas

MARCH 19, 2024

Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence.

Travel 90

Travel Trends Tourism Transportation 90

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

JUNE 1, 2023

Meeting Local Tastes and Preferences One of the main reasons why brands should consider customizing snack flavors for different regions is to meet local tastes and preferences. By customizing international snack flavors, brands can cater to the local tastes and preferences of their consumers.

Local 88

Local Internal International Consumer 88

5W PR

OCTOBER 31, 2023

These platforms also provide valuable information about application deadlines and requirements. Joining student organizations Many student organizations on campus have connections with local businesses and organizations. Attend workshops and informational sessions.

How To 78

How To Local Interviews Resources 78

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . What information can you provide to keep the story going and position you as the real estate expert on the topic?

Real Estate 130

Real Estate How To Publicity Insurance 130

5W PR

NOVEMBER 15, 2023

Fast food chains can also provide clear and detailed nutritional information that can help customers make informed choices. Displaying calorie counts and allergen information is essential. Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell.

Strategy 78

Strategy Marketing Ethics Mobile 78

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Building relationships If reporters know they can come to you for trusted information…they’ll come to you time and time again. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Burrelles Fresh Ideas

AUGUST 2, 2023

Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide. By utilizing broadcast media, they can connect with people who may not be actively seeking information online or who belong to demographic groups less engaged with digital platforms.

Radio 74

Radio Television Media Local 74

PRSay

NOVEMBER 10, 2023

The full-service firm represented a variety of clients ranging from Fortune 100 companies to local nonprofits, many of them clients for more than two decades. He is a credit to the profession and to this organization in every respect, and he is a worthy recipient of this honor.” Epley founded Epley Associates, Inc.,

Ethics 161

Ethics Public Affairs Travel Nonprofit 161

PRSay

MARCH 19, 2020

Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials. But when information about the virus changes quickly, be careful not to overreact. Mind your language. Is it helpful?

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

PRSay

SEPTEMBER 5, 2023

He served in local, regional and national positions with PRSA, including as president of Boston’s PRSA Chapter. He began at Western Electric in 1965, and later held management and executive positions with a variety of companies, including Southwestern Bell, Pennsylvania Electric Company and Mercer Management Consulting.

Local 78

Local Internal International Conference 78

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information. Illustration credit: 32 pixels ].

Report 165

Report Survey Pitching Journalism 165

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Google’s recent emphasis on page experience in ranking signals highlights the need for websites to be not just informative, but also user-friendly.

SEO 84

SEO Mobile Engineering Ethics 84

Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. He said, “I had your original information, so I was shocked to see it this way.”

Report 83

Report How To Ethics Nonprofit 83

PR Fuel

MAY 31, 2022

Negative information about your business can travel quickly, and crisis management is critical. When you write a press release, it gives necessary information and allows you to control the narrative. Gives Necessary Information. The first thing in a business crisis is to get the correct information out to the public.

Crisis Management 89

Crisis Management Crisis Local System 89

PR Fuel

OCTOBER 8, 2022

Press releases not only inform the public as to your company’s current actions but they also provide you with the opportunity to foster your company’s public image. Whether it be an update to existing software, a new partnership, or the creation of entirely new software , they always have something to inform the public about.

Industry 104

Industry Company Real Estate Tourism 104