Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 114

B2B Marketing Survey Software 114

5W PR

SEPTEMBER 11, 2023

Visual communication Visual elements such as infographics, videos, and images can simplify complex information and engage the audience. Media coverage increases the visibility of the study and helps in reaching a broader audience. Storytelling humanizes the research and makes it relatable.

Publicity 78

Publicity Communications Study Storytelling 78

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

SEPTEMBER 10, 2020

Webinars draw the most interaction by far, according to respondents. Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks.

B2B 111

B2B Consumer Marketing Survey 111

Critical Mention

JANUARY 3, 2018

Take an online class or attend a webinar to learn more about this critical skill. To get better at what we do, we need to understand how areas like content marketing and social media fit into PR. It also means taking another look at how paid and earned media can work together to achieve a brand’s PR goals.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. The number one outlet is social media followed by informative pieces on websites, blogs, and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Some organizations use in-house experts, while others hire agencies to develop editorial calendars, write and edit original content, pitch guest articles, and schedule social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Cision

OCTOBER 12, 2015

At her recent webinar, Facebook partner and top social media thought leader Mari Smith shared seven proven tactics to build your business’s loyal customer base by driving more Likes to leads. View Mari’s full webinar on-demand now! Because only one to four percent of your audience is actually seeing your content!

Education 120

Education Facebook Infographics Social Media 120

PR 20/20

FEBRUARY 7, 2023

Social media posts Use social media to share industry news, tips, and relevant information with your audience. Additionally, a paid social media campaign can increase your reach to get your business in front of a more expansive, targeted audience. 12 Questions You Should Ask Google Analytics Every Month 2.

Examples 52

Examples eBook Infographics Analytics 52

ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Both profitability and reputation ride on the decisions of B2B buyers. PR offers credibility.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Social Media Statistics from 2020. Traditional media drives social media.

Survey 174

Survey Marketing B2B Study 174

PR 20/20

MAY 16, 2023

With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. Gate it behind a landing page with a form and use HubSpot's marketing tools (email, social media, ads) to promote it.

Marketing 69

Marketing eBook Resources Tools 69

Cision

JUNE 20, 2016

At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? Widen your social presence. You probably already know your organization needs to be using social media. New social platforms are constantly popping up, and your audience is jumping on a lot of them.

Mobile 159

Mobile Public Affairs Infographics Government 159

PR 20/20

MAY 31, 2023

Whether you're creating blog posts, social media shares, or email newsletters, HubSpot's content creation tools , such as personalization tokens and smart content , allow you to easily tailor your messaging and outreach to each segment of your audience. Downloading a piece of content (such as an ebook or infographic).

How To 81

How To eBook Infographics Content Marketing 81

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

MAY 2, 2015

When implemented along with traditional media outreach and social media campaigns, you’re getting the most reach possible to promote your client and tell their story. PR doesn’t solely rely on earned media. “If If you want to be in the media, become the media.” – Lee Odden.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. Don’t faint at the notion of paid media being part of PR!

Mobile 201

Mobile Strategy Web Consumer 201

Waxing UnLyrical

JANUARY 17, 2019

Refine that information and share it through media relations, webinars and bylines. Engage your audience with a webinar. These results can be used for a press release, infographic, social media post and media relations outreach. Champion a Purpose.

Leadership 81

Leadership Survey Education Exercises 81

Buzzstream

FEBRUARY 3, 2021

On a recent JBH webinar surrounding newsjacking, Digital PR Director Rebecca Moss and co-founder Jane Hunt also recommended listening to or reading news round-ups on websites, like The Week ,every morning before work. Infographics. Discovering what to ‘react’ to. Highly-researched guides on a specific topic (e.g.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

AUGUST 17, 2015

.” Yet Pinterest may be the Rodney Dangerfield of social networks. In a Newsweek article describing the major Presidential candidates and the major social media channels that they use, Pinterest isn’t mentioned at all (newcomers Periscope and Meerkat are though). Click here to watch our on-demand webinar!

Pinterest 120

Pinterest Banking Mobile Trends 120

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. People are more interested in visuals than ever, whether it’s infographics, images or videos.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media Case Study SEO 100

PR 20/20

JANUARY 3, 2019

How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]. We partnered with Influence & Co to host a webinar on the future of content. You can read this post or listen to the full webinar here. 4 Lessons Learned From the Most Agile Brands on Social Media.

Blogging 54

Blogging Marketing Content Marketing B2B 54

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. PRSA members can now access the full webinar on demand. The four panelists ?

Strategy 60

Strategy Communications Case Study Data 60

Sword and the Script

APRIL 4, 2017

Social media also ranks low, through the survey doesn’t distinguish between paid and organic efforts. 12 Ways to Leverage Your Existing Investment in B2B Webinars. How to Generate Media Referenceable B2B Customers with a Blog. Webinars: 32%. Analysis: The low marks for retargeting was surprising. Blog post: 44%.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

MAY 30, 2017

See these related posts: PR, Social Media and the Imperative of Content Marketing [UML]. We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say.

Content Marketing 89

Content Marketing Marketing Enterprise Infographics 89

Sword and the Script

APRIL 13, 2019

Social media spending dropped for the first time since August 2017 from 13.8% Even so, senior marketers forecast social media spending to rise to 19.7% of the budget on social. About one-quarter or 23% of social media activity is handled by outside agencies. of the budget to 11.4%. with One Easy Fix?

Study 113

Study Survey Infographics B2B 113

Cision

NOVEMBER 25, 2015

Register for Gini Dietrich’s webinar today! Infographics. Infographics , which visually interpret data, appeal to visual learners. If you’ve got rather dry data, turning it into an infographic is a great strategy for getting people to give a crap. Content marketing isn’t just the written word.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 16, 2016

If you need experienced B2B help with PR, content marketing, or social media be sure to check out. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Weave media placements earned with a case study for blog posts. our services page and contact us to discuss it.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. What exactly does that entail?

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. Social advertising is a necessity for effective distribution – the future of social media is path paved in payment.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

MaccaPR

OCTOBER 5, 2015

The basis of my recent presentation at the Social Media Rockstar event in southwest Minnesota, brought to life a question that might be at the tip of content marketers' tongues: How do we know what quality content really is and where to get started? market its recent content offer of a customer journey infographic. Sharing (e.g.

Content Marketing 48

Content Marketing How To Marketing Infographics 48