5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, PR professionals are converting their media publications into blogs and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward. Bob Geller | Fusion PR.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 158

Publicity Social Media Report Fashion 158

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

PR 20/20

MAY 16, 2023

How do they consume information? With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. Gate it behind a landing page with a form and use HubSpot's marketing tools (email, social media, ads) to promote it. Here's how.

Marketing 69

Marketing eBook Resources Tools 69

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. Consumers expect a brand to be seen as a technology leader – image is a PR issue.

Mobile 201

Mobile Strategy Web Consumer 201

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Webinars: Offering real-time interaction and knowledge-sharing, webinars facilitate engagement and demonstrate expertise. Their visual appeal and shareability contribute to content dissemination.

B2C 52

B2C Case Study B2B Content Marketing 52

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Infographics. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Cision

MAY 2, 2015

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. PR doesn’t solely rely on earned media. “If

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Buzzstream

FEBRUARY 3, 2021

On a recent JBH webinar surrounding newsjacking, Digital PR Director Rebecca Moss and co-founder Jane Hunt also recommended listening to or reading news round-ups on websites, like The Week ,every morning before work. Infographics. Discovering what to ‘react’ to. Highly-researched guides on a specific topic (e.g.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

AUGUST 17, 2015

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. ” Yet Pinterest may be the Rodney Dangerfield of social networks. Click here to watch Jennifer Cario’s free on-demand webinar now! Click here to watch our on-demand webinar! Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. PRSA members can now access the full webinar on demand. The four panelists ?

Strategy 60

Strategy Communications Case Study Data 60

Contently - Strategy

OCTOBER 25, 2023

Modern consumers meander, zig-zagging in and out of stages, influenced by a multitude of touchpoints along the way. Maintaining Consistency Across Platforms Challenge: With a multitude of channels available, from blogs to social media and email newsletters, ensuring a consistent brand voice and messaging across them all can be daunting.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 16, 2016

The salespeople, knew far more about a vehicle than the consumer ever could. It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. . If you need experienced B2B help with PR, content marketing, or social media be sure to check out.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. What exactly does that entail? PR professionals, be prepared.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Waxing UnLyrical

AUGUST 12, 2015

We’re at the top of the funnel here, looking at the people who consume your content. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. Today social sharing is more important than ever. tied to webinar subject matter. Consumption metrics . Sharing metrics. Sales metrics.

Radio 40

Radio Mobile Media Sports 40

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Between the captivating visuals of smartphones to the immersive worlds of VR, digital media has become a universe of its own, that’s brimming with possibilities.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. After all, this is crucial to driving your ROI because it’s when your target audience starts consuming your content. Promoting your content using a paid social media ad.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

JUNE 11, 2020

To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.”

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Blog posts into social media content. Enter: Content repurposing. The problem?

eBook 145

eBook YouTube Video Social Media 145

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

SEPTEMBER 15, 2021

To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.”

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. For example, a blog post you wrote about creative ways to spend time indoors during lockdown could be repurposed as an infographic about fun things to do inside on a rainy day, which could be useful forever. See where we’re going with this?

eBook 52

eBook Video YouTube Blogging 52

Cision

OCTOBER 20, 2015

At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization. Watch Rebecca Lieb’s on-demand webinar! Integration. Collaboration.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Infographics. White papers.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. We know consumers don’t want to be bombarded with “Buy this!” or “You need this!” Creating content isn’t about spamming your customers.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

NewsWhip

MAY 27, 2021

Watch webinar. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Weave media placements earned with a case study for blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60