The Hoyt Organization

MAY 10, 2024

To keep the information fresh and engaging, you can also repurpose existing content by creating new formats, such as infographics, podcasts, or webinars. This can be achieved through comment sections, discussion forums, or social media shares.

Google 79

Google Engineering Infographics Policies 79

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

SEPTEMBER 11, 2023

Public relations strategies bridge the gap between scientific research and the general public, driving positive health outcomes. PR strategies can enhance the visibility, credibility, and impact of health and wellness research studies, fostering a deeper understanding of their implications and encouraging desired behaviors.

Publicity 78

Publicity Communications Study Storytelling 78

Sword and the Script

DECEMBER 28, 2022

12% say competing go-to-market strategy or goals (KPIs). Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. 13% say not following brand guidelines. 13% say not following brand guidelines. 34% said ebooks.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Let’s uncover strategies and insights that empower content marketers to create unified messages throughout the buyer journey.

B2C 52

B2C Case Study B2B Content Marketing 52

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, experts recommend that businesses use a mixed approach to their content marketing strategy.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. PRSA members can now access the full webinar on demand. The four panelists ?

Strategy 60

Strategy Communications Case Study Data 60

Presspage

JANUARY 23, 2024

It involves narrating memorable achievements and milestones while communicating the long-term vision and strategy of the organization. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 157

Publicity Social Media Report Fashion 157

PR 20/20

MAY 16, 2023

In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts. With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused.

Marketing 69

Marketing eBook Resources Tools 69

Sword and the Script

SEPTEMBER 10, 2020

Webinars draw the most interaction by far, according to respondents. Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks.

B2B 113

B2B Consumer Marketing Survey 113

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. Yet, for the sake of strategy and understanding, it’s beneficial to compartmentalize this journey into six general stages. As you rank for more keywords, this tool quantifies the accruing benefits.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

MAY 31, 2023

Research by the Content Marketing Institute shows 73% of top-performing organizations prioritize audience research when developing their content marketing strategies. Downloading a piece of content (such as an ebook or infographic). This is where HubSpot's CRM can be a game changer. And HubSpot's CRM makes audience research a breeze.

How To 81

How To eBook Infographics Content Marketing 81

Critical Mention

JANUARY 3, 2018

Take an online class or attend a webinar to learn more about this critical skill. To get better at what we do, we need to understand how areas like content marketing and social media fit into PR. It also means taking another look at how paid and earned media can work together to achieve a brand’s PR goals.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. At her recent webinar, Facebook partner and top social media thought leader Mari Smith shared seven proven tactics to build your business’s loyal customer base by driving more Likes to leads.

Education 120

Education Facebook Infographics Social Media 120

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Social Media Statistics from 2020. Traditional media drives social media.

Survey 177

Survey Marketing B2B Study 177

Cision

JUNE 20, 2016

At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. Widen your social presence.

Mobile 159

Mobile Public Affairs Infographics Government 159

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Cision

MAY 2, 2015

When implemented along with traditional media outreach and social media campaigns, you’re getting the most reach possible to promote your client and tell their story. PR doesn’t solely rely on earned media. “If If you want to be in the media, become the media.” – Lee Odden.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

PR 20/20

JANUARY 3, 2019

How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]. We partnered with Influence & Co to host a webinar on the future of content. You can read this post or listen to the full webinar here. 4 Trending Tactics to Add to Your Video Marketing Strategy. PR 20/20's Paul Roetzer and Influence & Co.'s

Blogging 54

Blogging Marketing Content Marketing B2B 54

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Guest Post by Alma Causey. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media Case Study SEO 100

Cision

NOVEMBER 25, 2015

Let’s look at the types you absolutely need in your content marketing strategy. Register for Gini Dietrich’s webinar today! Infographics. Infographics , which visually interpret data, appeal to visual learners. By diversifying the types of content that you share, you attract different people with different needs.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Sword and the Script

APRIL 4, 2017

Social media also ranks low, through the survey doesn’t distinguish between paid and organic efforts. Regardless in both cases, B2B organizations are likely to find better results with a rent-to-own strategy, where the goal is to grow your owned audience. 12 Ways to Leverage Your Existing Investment in B2B Webinars.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

APRIL 13, 2019

We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Social media spending dropped for the first time since August 2017 from 13.8%

Study 116

Study Survey Infographics B2B 116

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MAY 30, 2017

See these related posts: PR, Social Media and the Imperative of Content Marketing [UML]. We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say.

Content Marketing 90

Content Marketing Marketing Enterprise Infographics 90

MaccaPR

OCTOBER 5, 2015

The basis of my recent presentation at the Social Media Rockstar event in southwest Minnesota, brought to life a question that might be at the tip of content marketers' tongues: How do we know what quality content really is and where to get started? Step 2: Document Your Content Marketing Strategy.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

AUGUST 16, 2016

If you need experienced B2B help with PR, content marketing, or social media be sure to check out. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Weave media placements earned with a case study for blog posts. our services page and contact us to discuss it.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential. Amplify the content.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Contently - Strategy

DECEMBER 29, 2022

Build a Strong Content Distribution Strategy. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. The following steps can help you plan and execute your content promotion and distribution strategy.

eBook 145

eBook Product Launch Software Internal 145

Solo PR Pro

DECEMBER 5, 2017

With 500 million daily users, it is worthwhile to consider adding this channel to your overall communications strategies. Use this feature to promote a launch, a limited offering, webinar or event. This infographic from Headway Capital provides a walkthrough of the why and how of using Instagram stories.

Instagram 40

Instagram B2C Infographics Leadership 40

Waxing UnLyrical

AUGUST 12, 2015

Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. Today social sharing is more important than ever. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g. tied to webinar subject matter. Sharing metrics.

Radio 40

Radio Mobile Media Sports 40

Beyond PR

SEPTEMBER 19, 2016

If appropriate, consider having a separate ‘Awards and Recognitions’ subtab within your media room; if your collection of accolades is limited to a media mention here or there, including them in this section is fine. In addition to these eight must-haves, there are other ‘bonus’ pages that your media room can benefit from.

Brand 40

Brand Branding Media Infographics 40