Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Critical Mention

FEBRUARY 10, 2018

In this case, we’re talking about public relations. With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. The public relations industry is constantly evolving.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, PR professionals are converting their media publications into blogs and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 117

Social Media Study Blogging Company 117

The Hoyt Organization

MAY 10, 2024

This means that authors should possess some level of expertise on the topic they are writing about, whether through personal experience, extensive research, or professional training. You also want to use a writing style that is conversational and relatable.

Google 70

Google Engineering Infographics Policies 70

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Writing a Press Release. The Best Press Release Writing Service Knows Your Brand.

Writing 52

Writing How To SEO Infographics 52

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Before you make the news public, share it with all important stakeholders. Social media accounts (usernames & logos). Social Media.

Communications 250

Communications How To Telecommunications Employee 250

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Stacey Miller | Auto Care Association.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Public relations statistics from 2020. Social media statistics from 2020. Public Relations Statistics from 2020. The media PR salary: $100,000.

Survey 178

Survey Marketing B2B Study 178

Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. So write your release with your audience in mind.

Writing 79

Writing How To Infographics Pinterest 79

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. You could send survey questions via social media and email, and get a sizeable response.

Strategy 276

Strategy How To Media Infographics 276

Critical Mention

JANUARY 3, 2018

Now, public relations practitioners are expected to deliver real ROI. Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do. If your writing could use some work, don’t wait. If you don’t get enough chances to write at work, start a blog.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. It takes an average of 4 hours to write in 2022.

B2B 118

B2B Marketing Survey Software 118

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Online newsrooms became best practice about five years ago, and they served as a replacement to PDF format media kits. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For those in the public relations industry, success starts with visibility. This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Write “vertically.” Here’s what we recommend to maximize the impact of your posts. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

PR Fuel

JUNE 18, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. But are press releases a relic of the past now?

Infographics 105

Infographics SEO Writing Pitching 105

Cision

MAY 26, 2016

Financial brands are subject to strict regulations regarding stakeholder communication, making some financial professionals fearful of embarking on social media and public relations. Engaging social media influencers and bloggers with big followings is a great way to get your brand noticed.

Financial 168

Financial Infographics Pitching Consumer 168

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) You can compile these lists manually or by scouring a media database. However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) You can compile these lists manually or by scouring a media database. However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. When you think about social media for your brand, it’s not enough to consider what you put on your social channels.

Social Media 40

Social Media Marketing Media Nonprofit 40

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. brought forth vast social media and multimedia tools, including video sharing capabilities. These trends included: the importance of influencers. the importance of online reputation management. thought leadership.

Technology 115

Technology Big Data Video Data 115

Buzzstream

FEBRUARY 1, 2024

You can see an example of my recent work on a similar post in [Publication]. I specialize in guest post writing and noticed that your site doesn’t rank for [keyword] while your competitor [competitor site name] does. If you’re interested, I can write this article for you. This piece would [quick recap]. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. A digital/social media star. Many PR teams manage social media accounts and digital output for clients. But it’s the people who make up the team that really count. A graphic design talent.

Agency 136

Agency Analytics Creativity Social Media 136

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. Establishing Media Relationships. Why Do Press Releases Still Matter?

How To 98

How To Ethics SEO Guidelines 98

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Whether this means writing a timely social caption or reframing the piece, it’s a great way to make old posts relevant. . Reframe it for a new audience. Find a timely twist.

Content Marketing 161

Content Marketing Infographics SEO Video 161

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Some organizations use in-house experts, while others hire agencies to develop editorial calendars, write and edit original content, pitch guest articles, and schedule social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

PR Fuel

JUNE 17, 2021

They’re also a great way to ensure the wider public has immediate access to your news announcements. But press release writing is specific, it’s something you have to get right in order to make an impact. But press release writing is specific, it’s something you have to get right in order to make an impact.

Writing 60

Writing SEO Google Local 60

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? However, significant publications rank well where ads are typically found all over the page, which can be somewhat confusing. But your time is better spent writing better content. Write Guest Posts Guest posting sites are a dime a dozen.

How To 71

How To SEO Google Examples 71

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Keep the results you’re looking for in mind.

Survey 120

Survey How To Construction Data 120

Buzzstream

DECEMBER 28, 2023

For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog.

Tools 71

Tools Blogging Pitching Google 71

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. It should be taught along with writing, in all PR classes. adults reported seeing news on social media.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100