Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Social Media Marketing Gets a Boost.

Mobile 60

Mobile Study Marketing Survey 60

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Mobile friendly design With the majority of internet users accessing content on mobile devices, it’s essential to ensure your blog is optimised for mobile.

Blogging 62

Blogging SEO Engineering Mobile 62

Cision

MARCH 8, 2016

Ensure a Mobile-Friendly Experience. Ninety-two percent of media professionals say their organization already has a mobile-compatible website or is working on one. Your audience is increasingly using mobile devices to connect to the Internet. Build Relationships on Social Media.

Trends 120

Trends Mobile Media Infographics 120

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. Computers are smaller.

Radio 40

Radio Mobile Media Sports 40

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. You also have to consider how social touches other aspects of your multichannel marketing plan.

Social Media 40

Social Media Marketing Media Nonprofit 40

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. Registration forms are a pain on a mobile device. More and more people are accessing information on mobile devices and filling out a registration form on a mobile device is hard – so visitors bounce.

B2B 121

B2B Mobile Content Marketing SEO 121

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 9, 2024

don’t rely too heavily on any tactic, spread out your strategies. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

The Proactive Report

JULY 23, 2018

But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). ” Pew State of the Media 2018. Owned Links. Earned Links.

Google 113

Google Guidelines Web B2C 113

Contently - Strategy

APRIL 14, 2021

After all, Google will still be able to track individual user behavior on mobile devices, third-party apps from the Play store, and activities on proprietary platforms like YouTube. Think of articles, videos, and infographics that either appeal to audience interests or address their problems.

Privacy 124

Privacy Google Advertising Advertising 124

Presspage

JUNE 27, 2017

Visitors may come from a social media platform, a newsletter, another article they have read on your website, an external link or another place where the link to your press release can be found. At the end of the day, serving your newsroom’s visitor supports the main goal of your newsroom and PR strategy.

Social Media 96

Social Media Infographics YouTube Strategy 96

5W PR

JULY 15, 2020

Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets. Modern media kits are future-proof and adaptable. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Beyond PR

JUNE 19, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign.

Communications 69

Communications How To Telecommunications Employee 69

PR 20/20

AUGUST 11, 2016

Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. Include a member who is capable of analyzing, interpreting and effectively communicating data to adapt marketing strategy based on performance. The Mobile Mogul.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. Include a member who is capable of analyzing, interpreting and effectively communicating data to adapt marketing strategy based on performance. The Mobile Mogul.

Marketing 40

Marketing Mobile Engineering Technology 40

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Feed Social Media As If It’s A Living Breathing Organism.

Marketing 48

Marketing Social Media Video Mobile 48

Communications Conversations

FEBRUARY 6, 2015

https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “The Content Strategy 2015: Marketing, Mobile, and the Enterprise“. Talking Points Podcast marketing podcast PR podcast social media podcast talking points podcast' For Football Fans, It’s More Than Just a Game”.

Viral 60

Viral Marketing YouTube Enterprise 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JUNE 28, 2016

There is hope, however as the study also found: “Consumers are consulting blogs and social media on their mobile devices prior to shopping. Nearly 60 percent of survey respondents have taken a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.”.

Infographics 61

Infographics Survey Consumer Study 61

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Communication officers constantly analyze effectiveness of their smm efforts and improve initial strategies based on the acquired knowledge. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

AUGUST 16, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. If you need experienced B2B help with PR, content marketing, or social media be sure to check out. Weave media placements earned with a case study for blog posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. What about your ability to respond to an issue that’s spiraling out of control on social media? Adding In Your Newsjacking Strategy.

Marketing 52

Marketing Community Trends Case Study 52

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. First of all, you need to have a content strategy that fits the nature and niche of your business. Like SEO on the web, it’s the social advocacy that works for content marketing on social media platforms.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Sword and the Script

JUNE 4, 2019

Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted. It’s an unenviable but often necessary position for any software company that has tied its growth strategy to acquisitions. Twitter the news winner. “91%

Software 102

Software Reddit Marketing Survey 102

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40

Stephen Waddington

DECEMBER 5, 2018

Mobile broadband services such as WAP, 3G and 4G followed. Content is accessed on personal computers, mobile, tablet and home assistant devices. Social media platforms provide a means of both distribution and engagement. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Focus on Multi-Channel Strategies.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Focus on Multi-Channel Strategies.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Social media has become, in many senses, the very thing it once disintermediated. If you enjoyed this post, you might also like: Paid Social: Cliff Notes to 3 Social Media Studies.

Web 60

Web Google Mobile B2B 60

Waxing UnLyrical

APRIL 19, 2018

Their easy search tool allows you to find just what you are looking for and their mobile app helps you multi-task image selection while waiting in line at the post office or trying to chase down the band for the event next week. Piktochart : PIktochart is an online infographics tool. Community Building and Social Media Hacks.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28