Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills? Write in your spare time.

Measurement 119

Measurement Content Marketing Writing Infographics 119

ImPRessions - Crenshaw Communications

JUNE 6, 2017

It should include plans and strategy memos, weekly recaps, media coverage and all results reports. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Insider Tips to Crafting Winning Award Entries.

B2B 168

B2B Video Exercises Infographics 168

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Pricing: Free, $38/mo Personal plan 5.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Pricing: Free, $38/mo Personal plan 5.

Tools 71

Tools Blogging Pitching Google 71

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Pricing: Free, $38/mo Personal plan 5.

Tools 62

Tools Blogging Pitching Google 62

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. A successful outcome? Promote your posts.

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. SimilarWeb) (48%).

Survey 176

Survey Marketing B2B Study 176

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 15, 2024

Let’s dig deeper into quality backlinks, what to look for, and strategies you can employ to build them. Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile.

How To 71

How To SEO Google Examples 71

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

SEPTEMBER 21, 2018

No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Yet we often see brands new to content leaning too heavily on one or two individuals to handle all strategy, creation, editing, and data analysis. Visual assets like infographics are more expensive.)

Content Marketing 111

Content Marketing Print Analysis Data 111

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 71

Tools SEO Analysis Google 71

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. From Crafting Quality Content Marketing Solutions… Content marketers never run out of topics to write about. But what do our peers think? Or, more importantly, our bosses?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 62

Tools SEO Analysis Google 62

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. Blog posts A blog is great for addressing your prospective customer's specific pain points.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

Cision

AUGUST 26, 2015

Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Want to learn Ann’s writing rules for PR? link] #Adweek.

Social Media 120

Social Media Twitter Media Nonprofit 120

Critical Mention

OCTOBER 24, 2019

PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. . Our top picks: PR strategies can vary from organization to organization. Are you keeping up with the times? PRNEWS Blog. SCHEDULE A DEMO.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

DECEMBER 5, 2019

The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs. Create social videos and infographics. Create social-friendly videos and infographics. Infographics, meanwhile, saw twice as many shares as articles. (We’ll

Financial 111

Financial Industry Report Insurance 111

Cision

APRIL 16, 2015

As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Write down your objectives. Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Write an outline. Register now!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. Infographics. Of course, you need a visual marketing strategy to go hand-in-hand with your written content, especially if you want to take advantage of social media outreach.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR Fuel

MARCH 17, 2020

We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. Public relations strategies and tactics center around different ways to connect with your audience. It’s not a complete strategy for growing your business.

Publicity 76

Publicity Small Business Advertising Advertising 76

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Presspage

AUGUST 15, 2017

the importance of measurability. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. thought leadership.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 77

Creativity Study Survey Advertising 77

MaccaPR

OCTOBER 5, 2015

We bring you five steps to navigate the implementation of your very own content marketing strategy. Explain that content marketing is not just a marketing strategy, but a benefit for sales. Step 2: Document Your Content Marketing Strategy. Make sure you put pen to paper and write down your content marketing strategy!

Content Marketing 48

Content Marketing How To Marketing Infographics 48