5W PR

SEPTEMBER 11, 2023

When it comes to health and wellness communications via research, PR serves as a bridge between researchers and the public, translating complex scientific information into accessible messages that resonate with a wider audience. Storytelling Every research study has a story behind it.

Publicity 78

Publicity Communications Study Storytelling 78

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

5W PR

SEPTEMBER 19, 2023

In a world where information is at people’s fingertips, brands must produce content that’s relevant, valuable, and shareable. This content can take the form of articles, videos, infographics, webinars, and more. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR.

Viral 78

Viral Digital PR Storytelling Reputation 78

Newsfile

JANUARY 24, 2024

Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Brand 136

Brand Branding Infographics How To 136

5W PR

MAY 27, 2022

Storytelling. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance.

Company 88

Company Strategy Publicity Real Estate 88

The Hoyt Organization

FEBRUARY 12, 2024

How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? The answer is data-driven storytelling. Imagine posts springing to life with images, videos, slide presentations, and infographics.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ).

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Stick with useful information that imparts the right messages and let the journalist take it from there. When we hear information, we’re likely to remember only 10% of it three days later.

Pitching 140

Pitching B2B Infographics Study 140

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. INFOGRAPHIC: A Nonprofit Storytelling How-To.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Cision

FEBRUARY 5, 2016

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Their reward is deep branding, thanks to storytelling that penetrates to the core of the user’s psyche. Text, video, illustration, slideshow and infographics are all formats to explore and consider.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? In the case of an infographic, you can use different design principles for different effects.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Sword and the Script

DECEMBER 28, 2022

Trusted sources of B2B information. What sources of information do B2B buyers trust? Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations.

B2B 114

B2B Marketing Survey Software 114

Cision

MAY 7, 2015

Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. They’re great for providing information that you want to depict in a visual way to better engage your audience. There are even tools to help you create your own infographics, like Piktochart.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Burrelles Fresh Ideas

JUNE 27, 2023

Start with a strong headline and opening paragraph that effectively communicates the most important information. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Newsworthy Angle : Ensure your press release offers a newsworthy angle or hook.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

JULY 30, 2015

Arm Yourself with the Latest Information. to say you will find that information and get back to him or her ASAP. Just don’t forget to follow up on your promise to deliver the information. End the interview with an offer to provide additional information should the reporter need it. Be a Resource After the Interview.

Interviews 120

Interviews How To Media Infographics 120

Konnect Agency

JUNE 8, 2022

Konnect’s website refresh focused on storytelling through simplicity. Users who visit can piece together our brand story by simply scrolling from the top of the webpage to the bottom— no pages to bury yourself in that might result in the loss of critical information.

Brand 52

Brand Branding Mobile Analysis 52

Presspage

JUNE 4, 2019

Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. Social media allows brands to share their stories in a variety of ways – through video, images, infographics and more.

Journalism 68

Journalism Strategy Brand Branding 68

Stephen Waddington

JANUARY 9, 2019

Optimizing campaigns requires content that informs, educates, and stimulates action—all of which still require human intelligence and judgement to determine the best approach. Further information If any of these issues strike a chord with your business please get in touch.

B2B 60

B2B Report Case Study Infographics 60

Critical Mention

NOVEMBER 6, 2018

Alternatively, you can create an infographic displaying the same information. StateOfWriting and SimpleGrad are two writing blogs that have a wealth of information on how to proofread your content yourself. Grace Carter is a storyteller from Australian Help and OX Essays services. Involve your customers. Until next time!

Social Media 65

Social Media Media Writing Infographics 65

Contently - Strategy

JANUARY 9, 2019

A great blog post can establish trust, but is it really worth someone’s contact information? We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. Probably not. Taking the lead.

How To 108

How To Transportation Content Marketing Healthcare 108

PR 20/20

FEBRUARY 21, 2017

infographics, social posts, interactive quizzes). Focusing on awesome storytelling to captivate readers. Focus on non-fiction storytelling. Utilize platforms, such as YouTube, Snapchat and Facebook to raise brand awareness via visually appealing, fun and/or informational videos. CJG Digital Marketing.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

ReimaginePR

JUNE 27, 2016

But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Press Releases Are Old News.

Reputation 120

Reputation Brand Branding Product Launch 120

Ishmael's Corner

MAY 10, 2015

Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. One way or another, all content marketers need to embrace visual storytelling. Contrary to popular belief, content is not king.

Tools 60

Tools B2B Software Storytelling 60

Ishmael's Corner

MAY 25, 2015

If a journalistic-grade narrative underpins the native advertising — storytelling techniques, visual and useful and/or informative — I don’t think people care where the content originates. After raking the Internet I found one media property that absolutely nails relevance as well as industrial-grade storytelling — The Onion.

Advertising 60

Advertising Advertising Journalism Storytelling 60

Marketwired

JANUARY 5, 2016

Be a storyteller – a smart one. Statistics from recent studies indicate that incorporating images, infographics and video in your content dramatically boosts visibility, pick-up, engagement and sharing – some studies show nearly three times as much. Now is the time to create content with great intention. Boost your use of visuals.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Beyond PR

JULY 8, 2016

They have the ability to make raw and bland information interesting. They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0 We immediately inform them of the rules and how we’ve always done things. They are gifted contributors to our marketing and PR teams.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

APRIL 23, 2015

In our recent webinar on Google Analytics Basics for PR Professionals , our VP of Marketing Technology Christopher Penn outlined ways to improve your skill in this area, including sources of free information. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. They also know Contently gave that information to them. Your content should still aim to engage, entertain, and inform as it promotes or advertises. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 101

Case Study Marketing Study Content Marketing 101

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Social media, email blasts, blogs, traditional media (duh, obviously). Most of the time it passes us by like dust in the wind.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. In our fast-paced and overloaded-with-information world, that’s something often overlooked and treated lightly.”. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” “Content marketing will revolve more around individuals and storytelling components. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

ReimaginePR

JULY 18, 2016

That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge! . #6: They’ll Improve Your Email Click Through Rates. You can test this theory out yourself without having to create a video first.

Video 120

Video Infographics Brand Branding 120