Infographics Information Journalism Storytelling 
ImPRessions - Crenshaw Communications
JUNE 21, 2018
No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Data-driven journalism is the future.
Cision
FEBRUARY 5, 2016
From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. shared her perspective on native advertising in a recent podcast recording.
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PRSay
MAY 12, 2023
Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Using stories ignites both the left and right brain of the reader, providing key information in a way that’s often more compelling. Find the story behind the news. Build a story arc. Show don’t tell.
Presspage
JUNE 4, 2019
Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”
Cision
JULY 30, 2015
Arm Yourself with the Latest Information. to say you will find that information and get back to him or her ASAP. Just don’t forget to follow up on your promise to deliver the information. End the interview with an offer to provide additional information should the reporter need it. Be a Resource After the Interview.
Burrelles Fresh Ideas
JUNE 27, 2023
Start with a strong headline and opening paragraph that effectively communicates the most important information. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Newsworthy Angle : Ensure your press release offers a newsworthy angle or hook.
Ishmael's Corner
MAY 25, 2015
If a journalistic-grade narrative underpins the native advertising — storytelling techniques, visual and useful and/or informative — I don’t think people care where the content originates. After raking the Internet I found one media property that absolutely nails relevance as well as industrial-grade storytelling — The Onion.
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