Burrelles Fresh Ideas

JUNE 27, 2023

Start with a strong headline and opening paragraph that effectively communicates the most important information. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. Why do you you write your blog? If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. Click Here. Understand Your Audience. Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

Cision

JULY 30, 2015

Arm Yourself with the Latest Information. Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. to say you will find that information and get back to him or her ASAP. Just don’t forget to follow up on your promise to deliver the information.

Interviews 120

Interviews How To Media Infographics 120

Critical Mention

NOVEMBER 6, 2018

Write for your target audience. As a business, you sell your products or services to various demographics, but when it comes to your brand’s story, you’ll want to make sure you’re writing it in a way that’s going to resonate with your customer base in addition to your target audience. Write to a high standard.

Social Media 65

Social Media Media Writing Infographics 65

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 118

B2B Marketing Survey Software 118

Marketwired

FEBRUARY 23, 2016

We asked AirPR ’s Leta Soza to share why it’s important for PR pros to learn about, and take advantage of, the tools available today: “Staying informed of the chest of tools available to PR is vital because, at the end of the day, tools should help PR pros make better decisions about future efforts,” she says. Hemingway App.

Tools 125

Tools Analytics Software B2C 125

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Data, storytelling and blogging of grow in importance. Data, storytelling and blogging of grow in importance. Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178

Ishmael's Corner

MAY 25, 2015

If a journalistic-grade narrative underpins the native advertising — storytelling techniques, visual and useful and/or informative — I don’t think people care where the content originates. After raking the Internet I found one media property that absolutely nails relevance as well as industrial-grade storytelling — The Onion.

Advertising 60

Advertising Advertising Journalism Storytelling 60

MaccaPR

JULY 23, 2014

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers. The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Shift Communications

APRIL 23, 2015

In our recent webinar on Google Analytics Basics for PR Professionals , our VP of Marketing Technology Christopher Penn outlined ways to improve your skill in this area, including sources of free information. Visuals : Traditionally, communicators have been trained in writing. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 Learn more: report registration page ; PR News infographic. By my math, that represents about 2.4%

Software 103

Software Reddit Marketing Survey 103

Shift Communications

OCTOBER 31, 2016

It’s information. Everything we do is about putting information into the world. And as an information industry, we are powered by data. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. Every single one. PR isn’t just press releases and bylines.

Analytics 60

Analytics Data Analysis Technology 60

Contently - Strategy

JUNE 11, 2020

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. There’s an overabundance of health content online, but it mostly consists of evergreen information on established domains like WebMD and Livestrong.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. Sometimes, an image can even spark an idea for a story. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JANUARY 23, 2019

The upside of Vox’s style is that the audience is spoon-fed important information framed around questions the new stories inspire. The downside is that Vox rarely breaks stories, so its information is mostly aggregated. ” He searched around, discovering there was a huge gulf between news and encyclopedic information.

Media 111

Media Journalism Content Marketing Education 111

Beyond PR

JUNE 16, 2016

The challenge lies in balancing style with substance,” writes Glenn Frates, Regional Vice President of Customer Content Services at PR Newswire, in 5 Rules for Publishing High Quality Press Releases. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Boilerplates.

Infographics 40

Infographics Writing Storytelling Video 40

Sword and the Script

NOVEMBER 29, 2016

The democratization of media has had a profound impact on the influence of information on the sales cycle according to keynote speaker and author Dan Pink. Brands used to have a controlling influence on information about their products. These outlets had a controlling influence on information, not unlike Dan Pink’s car salesperson.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Contently - Strategy

SEPTEMBER 15, 2021

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. There’s an overabundance of health content online, but it mostly consists of evergreen information on established domains like WebMD and Livestrong.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Visual Storyteller. More consumers are connected through mobile and using technology to obtain information.

Marketing 43

Marketing Mobile Engineering Technology 43

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Visual Storyteller. More consumers are connected through mobile and using technology to obtain information.

Marketing 40

Marketing Mobile Engineering Technology 40

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Neil Patel ( @neilpatel ) Need to find information on search, conversions or the latest SEO tool rollout?

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Also, avoid using generic terms, like “for more information.”

Agency 40

Agency Real Estate Film Video 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). The top trend in media right now is the evolution of the multimedia journalist. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). The top trend in media right now is the evolution of the multimedia journalist. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

JULY 6, 2013

Copywriter – one of the people above should be able to write the words you need to communicate. In some instances, it might be a difficult task to do on the fly – and the people above may be dealing with other issues at the time, and not be able to focus on writing great copy.

Marketing 52

Marketing Community Trends Case Study 52

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. Visual storytelling is worth a thousand words: Use it to simplify complex information. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. It all comes down to a good story with a great beginning, middle, and end,” writes Joe Fox as he advises non-profits on how to tell a stellar story via video. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. Visually appealing.

Brand 40

Brand Branding Video Community 40