Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Download the report! Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Burrelles Fresh Ideas

JUNE 27, 2023

Start with a strong headline and opening paragraph that effectively communicates the most important information. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast. Stick with useful information that imparts the right messages and let the journalist take it from there. Once an interview is set up, it’s important to prepare the spokesperson in a similar way.

Pitching 140

Pitching B2B Infographics Study 140

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Basic-information gathering requires answers to the five w’s: What, when, who, where, and why.

Small Business 95

Small Business Writing Engineering Infographics 95

Buzzstream

FEBRUARY 1, 2024

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. If you’re interested, I can write this article for you. I look forward to hearing from you soon. Please let me know.

Pitching 87

Pitching Infographics Survey Resources 87

PR Fuel

JANUARY 10, 2021

You need to write a strong release. One important skill you need to know is writing a good length of a press release. You should write for a broad effect to catch the journalist’s attention. Lead with the big news and lure the reader in for more information. Writing Too Much. Press Release Length and Details.

Writing 63

Writing Infographics Video Interviews 63

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. Why do you you write your blog? If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. Click Here. Understand Your Audience. Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

Cision

JUNE 16, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. It took a few months but was certainly worthwhile. Tell all your stakeholders.

Communications 250

Communications How To Telecommunications Employee 250

Buzzstream

JANUARY 17, 2018

Assemble your Popular Blog Posts into an Informative Ebook. Producing an ebook is an excellent way to give more information to your prospects and customers about a particular topic. Extract Data from your Content and Design an Infographic. People love infographics. However, a lot of required to nail a valuable ebook.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. That’s important because the producers are generally responsible for putting together stories and booking interviews. They’re ceding the field to marketing.”

Pitching 84

Pitching Survey System Technology 84

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. The key here is that it is an informative piece of content. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release. Absolutely!

Examples 62

Examples Product Launch Data Report 62

Solo PR Pro

MAY 10, 2022

You can still provide valuable, unique and timely information to journalists. Journalists are now covering more verticals than before, companies are changing the ways they share information for the better, and social media influencers are becoming more credible than CEOs and company PR reps. Write a perfect (personalized) pitch.

Pitching 58

Pitching Media Journalism Data 58

Beyond PR

JANUARY 23, 2018

You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Create Highly Shareable Content.

Strategy 75

Strategy Media How To Infographics 75

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Do you provide financial information in many different formats for that business reporter? Is information updated and are names spelled correctly?

Video 84

Video Engineering Financial Infographics 84

MaccaPR

OCTOBER 17, 2016

Within each focus area is information about its process areas and their impacts, with year-over-year findings. It’s loaded with information that not only provides deeper insight into why a corporate sustainability report is important than provided in this post, but also features a roadmap on what data points your company should report.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. There is a lot of information online about buyer personas.

How To 120

How To Tools Exercises Viral 120

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. The quotes pique far more interest around our guests and their interviews.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. What’s their writing style, what’s their background, is there a common thread in their articles? In my experience, research is key.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

JULY 18, 2017

Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. You’re more likely to end up with a muddle, or, in the best case, a piece of research that’s moderately informative about consumer attitudes but deathly boring to editorial media. Also important?

Survey 136

Survey How To Construction Data 136

PR Conversations

JULY 5, 2017

Public relations professional strives to create a positive reputation for his/her client with the help of information materials. They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Noticed an interview with the rival’s CEO in a well-known magazine? Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

JANUARY 14, 2017

Prospects do look for hype-free product information – it’s the self-aggrandizement many companies indulge in that turns potential buyers off. He writes: “The top two methods through which journalists prefer to receive breaking news have remained unchanged for the past three years. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

Shift Communications

APRIL 23, 2015

In our recent webinar on Google Analytics Basics for PR Professionals , our VP of Marketing Technology Christopher Penn outlined ways to improve your skill in this area, including sources of free information. Visuals : Traditionally, communicators have been trained in writing. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The value proposition of a media brands lies its ability to inform and engage a community in a conversation. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

PR Fuel

OCTOBER 16, 2018

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Corporate Contact Information. Background Information.

Web 40

Web Pitching Local Report 40

Sword and the Script

NOVEMBER 29, 2016

The democratization of media has had a profound impact on the influence of information on the sales cycle according to keynote speaker and author Dan Pink. Brands used to have a controlling influence on information about their products. These outlets had a controlling influence on information, not unlike Dan Pink’s car salesperson.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Beyond PR

JUNE 19, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. It took a few months but was certainly worthwhile. Tell all your stakeholders.

Communications 69

Communications How To Telecommunications Employee 69

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Make sure you put pen to paper and write down your content marketing strategy! Step 3: Get Started.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR Fuel

MARCH 17, 2020

Your goal is to inform and entertain prospects. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. You keep offering useful information in articles or videos.

Publicity 67

Publicity Small Business Advertising Advertising 67

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. We tune into these podcasts: Conversion Cast ( @ConversionCast ): Led by Tim Paige ( @TimThePaige ), senior conversion editor at Leadpages ( @Leadpages ), Conversion Cast interviews one company per episode about a specific tactic they used to improve website conversions.

Resources 53

Resources Marketing SEO Engineering 53

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. This mandate should give select frontline staff the freedom and flexibility to write a blog post or send a media alert when the time is right. In that case, go for it.

Television 40

Television Corporate Infographics Radio 40

Beyond PR

MAY 12, 2016

Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Also, avoid using generic terms, like “for more information.”

Agency 40

Agency Real Estate Film Video 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40