Bianchi Biz Blog

APRIL 3, 2024

As anyone working in the automotive / mobility industry knows, we are currently in an era of major change and disruption. And that environment of change has also extended to the industry’s longstanding events and trade shows. of Energy, the U.S. Dept of Transportation and more.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

The Hoffman Agency

FEBRUARY 17, 2020

In the years since FM’93, I can’t remember how many trade shows I’ve been to. And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress. It’s amazing to me that trade shows continue to survive, let alone thrive.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. It’s logistically impossible.

Mobile 113

Mobile Technology Automotive Interviews 113

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Initially, a rain jacket might seem out of place at the mecca of cool geek culture—unless it’s connected to music, technology, and the spirit of the event. So how do you decide whether to take a risk? Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem.

Automotive 68

Automotive Technology Engineering Trade Shows 68

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. Savvy event producers have put all the technology tools in place to approximate a live conference experience. There’s good news here, however.

Conference 310

Conference Trade Shows Technology Video 310

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

APRIL 3, 2020

COVID-19 has crippled some industries, and it’s had an indirect effect on many others. Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership.

Conference 284

Conference How To Trade Shows Leadership 284

Bianchi Biz Blog

FEBRUARY 22, 2024

For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. The automotive industry isn’t the only space seeing change.

Automotive 65

Automotive Technology SEO Engineering 65

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Industry professionals closely examine the showcased products, looking for patterns, themes, and emerging trends.

Internal 78

Internal International Retail Trade Shows 78

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Initially, a rain jacket might seem out of place at the mecca of cool geek culture—unless it’s connected to music, technology, and the spirit of the event. So how do you decide whether to take a risk? Know Your Audience. Be Imaginative.

Industry 76

Industry Trade Shows Marketing Film 76

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 128

Automotive Mobile Technology Hotels 128

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. Authenticity is the currency that builds and sustains trust.

B2B 93

B2B Marketing Measurement Social Media 93

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. Think beyond your industry. . Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Bianchi Biz Blog

JANUARY 19, 2023

It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world. You can see more automotive technology here than anywhere else in the world.” That’s not just our hot take as an automotive PR firm.

Automotive 82

Automotive Transportation Technology System 82

ImPRessions - Crenshaw Communications

JUNE 26, 2019

CEO involvement typically translates into valuable earned media coverage that may be used to communicate company direction for customers or partners through the megaphone of business or trade press and social media. To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. continues to open up post COVID19.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Flack's Revenge

JUNE 13, 2022

Now I was in NYC at an audio trade show and basking in all the gear. The common thread throughout has been working in the tech industry. I am grateful for my engineering background; it has served me well in technology communications. So, I switched majors, transferred schools and pursued an EE degree at B.U.

Engineering 156

Engineering Trade Shows Local Interviews 156

Communications Conversations

OCTOBER 27, 2016

Do you really think big companies are going to magically adopt technologies like augmented reality and virtual reality within the next 5-10 years and staff them appropriately? The marketing departments of 2016 (for the most part) are still built around creating things: Ads, billboards, trade show booths, web sites.

Industry 60

Industry Marketing Web Trade Shows 60

Konnect Agency

NOVEMBER 23, 2021

Platforms and technologies that appear to be promising fizzle out quickly, and new rules and regulations seem to emerge daily. Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

Trends 119

Trends Publicity Communications Marketing 119

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report.

Survey 96

Survey B2B Marketing Trade Shows 96

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. ” Know that you can still interest reporters once the show has started. Get some onsite industry education.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Bianchi Biz Blog

APRIL 24, 2023

They include things like: Their skills, proficiencies and strategic expertise in your industry – what are their skills and proficiencies and how do they align with your needs? The depth of their experience in your sector – how much experience do they have in your industry/sector? Just one or two clients? Just a few projects?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. it will be making at the show … yes, right now. It’s not like a technology showcase for media that you might host yourself. And maybe you will!

Automotive 74

Automotive Mobile Technology Resources 74

PR 20/20

MARCH 2, 2023

They help gauge what the industry wants to read and determine if your content is getting readership ROI. Choose a small prize or discount code that compliments your business, industry, or content. If your prize is geared towards a specialized market, you will gain qualified leads interested in your industry. Of course, you do.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Bianchi Biz Blog

FEBRUARY 18, 2021

To succeed in PR long term, you need to create, grow and sustain genuine relationships with the right journalists, event organizers, influencers and bloggers covering your industry. It can take time and research to unlock all the best ways to stay abreast of industry context. Advanced Automotive Technology PR Agency.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. Better yet, the HIMSS group includes members of the media, industry influencers and even potential prospects. Start here. Well worthwhile, but arduous to say the least!

Healthcare 60

Healthcare Trade Shows How To Conference 60

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 97

Case Study B2B Study Marketing 97

Flack's Revenge

NOVEMBER 12, 2019

Now I was in NYC at an audio trade show and basking in all the gear. The common thread throughout has been working in the tech industry. I am grateful for my engineering background; it has served me well in technology communications. So, I switched majors, transferred schools and pursued an EE degree at B.U.

Engineering 149

Engineering Trade Shows Local Interviews 149

Sword and the Script

DECEMBER 15, 2020

I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Ted Seward | Carrot Top Industries , Inc. Jennifer Tomlinson | Qorus Software. Marketing be nimble.

Marketing 167

Marketing Employee Content Marketing Training 167

ImPRessions - Crenshaw Communications

JULY 14, 2016

A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. More recently, our client was working on an app for the Apple Watch and we were able to own part of the technology conversation around the Apple ecosystem that resulted from the product launch.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Even if your disruptive new SaaS platform is the coolest technology to hit the industry, don’t just focus on features and benefits, and don’t get lost in jargon or technical terms.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

PR Fuel

AUGUST 23, 2020

Here are some of the categories you may want to choose to receive press releases about: Green technologies LGBTQ+ issues and events Broadcast industry Science and research Public health topics and news items Farming and agriculture Biotechnology Sports news for major and minor sports leagues Police, law enforcement, and crime.

Biotechnology 64

Biotechnology Agriculture Sports Local 64

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. When I left HubSpot, I specifically wanted to experience a new industry to see how the marketing strategies might change. Q: How did you decide on the ideal marketing technology stack?

Marketing 74

Marketing SEO Trade Shows Technology 74