ImPRessions - Crenshaw Communications

APRIL 3, 2020

COVID-19 has crippled some industries, and it’s had an indirect effect on many others. Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership.

Conference 284

Conference How To Trade Shows Leadership 284

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Industry professionals closely examine the showcased products, looking for patterns, themes, and emerging trends.

Internal 78

Internal International Retail Trade Shows 78

Bianchi Biz Blog

FEBRUARY 22, 2024

For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. The automotive industry isn’t the only space seeing change.

Automotive 65

Automotive Technology SEO Engineering 65

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Flack's Revenge

JUNE 13, 2022

Now I was in NYC at an audio trade show and basking in all the gear. After flailing around after college, going on a European tour with my bros, and striking out on the job front for the better part of a year, I had lined up an interview with this man at an audio company in nearby New Jersey. That was 35 years ago.

Engineering 156

Engineering Trade Shows Local Interviews 156

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. it will be making at the show … yes, right now. It’s not like a technology showcase for media that you might host yourself. And maybe you will!

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

JULY 14, 2016

Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. How does a communications professional manage the risk of breaking news?

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Flack's Revenge

NOVEMBER 12, 2019

Now I was in NYC at an audio trade show and basking in all the gear. After flailing around after college, going on a European tour with my bros, and striking out on the job front for the better part of a year, I had lined up an interview with this man at an audio company in nearby New Jersey. That was 35 years ago.

Engineering 149

Engineering Trade Shows Local Interviews 149

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. Better yet, the HIMSS group includes members of the media, industry influencers and even potential prospects. Start here.

Healthcare 60

Healthcare Trade Shows How To Conference 60

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. Think outside your industry.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. The potential to technology may be unlimited, but the human condition is finite. Email a link to your industry analysts. To be clear, I’m not saying metrics are not important because they do have a useful purpose. 62% say email marketing.

B2B 64

B2B Report Marketing Survey 64

Bianchi Biz Blog

JANUARY 19, 2023

It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world. You can see more automotive technology here than anywhere else in the world.” That’s not just our hot take as an automotive PR firm.

Automotive 82

Automotive Transportation Technology System 82

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. The technology that was supposed to set us free has done something quite different.

Marketing 62

Marketing B2B Print Technology 62

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. When might agencies charge more?

Agency 120

Agency Trade Shows Comparison Meeting 120

MaccaPR

DECEMBER 19, 2016

Slack can also serve you as a marketing tool, as there are industry groups on Slack that you can take part in whether or not your company uses the tool. Does your white paper offer provocative new viewpoints on an industry topic? Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48