Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Only then can you promote the right media across social and other platforms in order to better reach your audience.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Waxing UnLyrical

NOVEMBER 9, 2016

The public relations industry, maybe above all other industries, loves its buzzwords. I think of printed content (published, web, social, etc.) ” ‘Storytelling,’ like many industry buzzwords, is a term that has virtually lost all meaning due to overuse and inappropriate application.” No kidding!

Storytelling 87

Storytelling Measurement Ethics Web 87

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” Monitoring earned media facilitates analytics and measurement, allowing you to re-evaluate, adjust and fine-tune as you go.

Media 98

Media Nonprofit Pitching Analytics 98

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad.

Sports 85

Sports Television Advertising Advertising 85

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . Influencer content and measurement goals . Micro-Influencers help manage risk .

B2B 191

B2B Social Media Radio Fashion 191

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. It also has six print editions a year.

Media 76

Media Journalism Radio Print 76

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Anouchka Burton.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Beyond PR

MARCH 22, 2018

Just measure it in inches.” The same was true for watching hours of TV news or listening to shows on the radio. Broadcast – television and radio. With today’s 24/7 news cycle and always-on digital channels, you need to monitor everything that pertains to your industry — all of the time. ” — Andy Warhol.

Media 75

Media Radio Newspapers Print 75

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Photo by domin_domin/iStock / Getty Images.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Why is monitoring trending topics so important? SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”.

Employee 150

Employee Print Writing Survey 150

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but PR firms use their connections in the media to deliver content about a business to industry-specific publications, ensuring the right audience is hearing all about who they are and what they do.

Real Estate 52

Real Estate Small Business Local Reputation 52

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded. You may find event attendees or community members may be more open to providing data when you make it convenient for them. Contact us to discuss your specific needs.

Community 91

Community How To Marketing Data 91

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. These influencers are powerful, self-made industry leaders consistently creating content to establish their authority and expertise.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

DECEMBER 5, 2018

A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). In my opinion, things have not changed a whole lot in a year, and that especially holds true for the legal industry. How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). In my opinion, things have not changed a whole lot in a year, and that especially holds true for the legal industry. How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Television Radio 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Tech evangelist covering high-growth industries. Demand generation content marketing for B2B high tech industry.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

APRIL 6, 2016

Identify non-traditional influencers in your industry whom you can target along with more standard media types. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Think about writers you read, writers your customers read, and top writers in your industry in general.

Pitching 40

Pitching Media Radio Print 40

Beyond PR

APRIL 20, 2016

In the whitepaper Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence , Ken Wincko, Senior Vice President of Marketing at PR Newswire, emphasizes the importance of measuring both online and offline channels. “To What is your “share of voice” on important corporate topics or industry trends—i.e.

Report 40

Report Media Television Radio 40

Maxim Behar

JANUARY 11, 2024

If I ran an industrial business, I would certainly sleep in the factory at least once a month. Both the communications and industrial businesses are very competitive. Yeah but don't we do it on the radio too, there is no future of the internet". When is there time for that creativity that is so important in your industry?

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Learn their approach to strategy, operations, measurement, staffing and more. A show about communicating with clients, prospects and employees – in person, in print and online.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

JANUARY 26, 2011

I can go through every industry and they littered like this. I think my opinion stems from my years of being a radio broadcaster. If I make a nice comment about my favorite TV or radio station on their blog/website, and they then use that in a promotional piece, I dont see that as being too far off of what Facebook is doing.

Facebook 107

Facebook Privacy Twitter Social Media 107