5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. They can also share their industry awards which can help show the brand’s potential for growth and success. One way to improve internal communication is to establish regular communication channels between leadership and employees.

Company 88

Company Corporate Product Launch Internal 88

Onclusive

NOVEMBER 10, 2021

Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one. Analyze the data you’ve collected. When to do it PESTLE analysis is an ongoing process for monitoring changes in your business environment.

Analysis 195

Analysis Corporate Reputation How To 195

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Influencer Marketing? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. Get on the same page as marketing. PR and marketing content are increasingly intertwined, as well.

Writing 136

Writing How To Pitching Privacy 136

PR in High Definition

JUNE 28, 2023

Of course, in the pre-pandemic world, the communications industry thrived on in-person events – picture a bustling networking event, filled with eager professionals handing out business cards and exchanging their industry knowledge. So, let’s embrace the virtual events that are shaping the future of our industry.

Travel 62

Travel Product Launch Energy Meeting 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Thought leadership isn’t just for B2B brands. billion, up from $13.5 billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. With that in mind, here’s our thoughts on how you can enhance your LinkedIn video marketing. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. And it’s well known in our industry that media coverage often begets more media coverage.) Myth: Today’s PR is influencer marketing.

B2C 120

B2C Product Launch SEO Storytelling 120

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Product launch. Thought leadership strategy. Content marketing. Click Here to Get the Number One Process to Go from Anonymity to Industry Icon. How to Grow Your Business with Thought Leadership PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Thought Leadership. Thought leadership is a relatively new addition to public relations strategy.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch. Worse, they may let the news trickle out without a proper media strategy.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. The first step is to determine goals, desired outcomes, and the importance of earned media and thought leadership in the overall communications mix.

How To 120

How To Case Study Product Launch Agency 120

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. He’s served in the marketing communications C-suite with companies such as Itel Corp., In 1997, the Kansas City-based Grove launched INK Inc.

Product Launch 195

Product Launch Pitching Meeting Conference 195

Barokas

JULY 6, 2020

We always tell startups to never to lock themselves into a long-term contract, especially if they’re still early to market. A lot of times if the company or industry fits with our team’s passion and/or if we see a big opportunity for growth, we’ll find a way to customize the retainer and scope, growing with you as your needs expand.

Consumer 131

Consumer Product Launch Agency Sports 131

Communications Conversations

JUNE 14, 2018

I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. Another way to think about this question is from a marketing standpoint. Using services like PR News and Business Newswire actually help our marketing and sales teams.

Communications 83

Communications Public Affairs B2C B2B 83

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. The strength of this relationship depends on products that make customers’ lives easier and content that shows them how. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Critical Mention

SEPTEMBER 3, 2018

Once you have your profile set up, posting educational, relevant content related to your industry will appeal to your current and prospective audience. Thought leadership is an important part of any successful PR strategy. You can discover powerful industry insights. Filling out company details goes a long way. SCHEDULE A DEMO.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It also helps to track important industry verticals and follow the most relevant journalists on Twitter. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Don’t auto-brainstorm.

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Ask these five questions to help plan effective thought leadership content for your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Karen Freberg

JUNE 24, 2019

Because there was a huge gap missing in our industry. Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. I had the chance to talk directly with the Facebook and Pinterest leadership teams about what I was doing in and out of my classes.

Education 64

Education Creativity Pinterest Facebook 64

ImPRessions - Crenshaw Communications

JUNE 8, 2022

I originally started college as a marketing major, but I soon realized that maybe marketing wasn’t right for me (the required Accounting and Statistics put me over the edge). But what drove me to PR was the idea of positioning companies or products in campaigns and saying that I had a hand in making them successful.

Publicity 334

Publicity Advertising Advertising Leadership 334

Bianchi Biz Blog

JANUARY 22, 2024

By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? To achieve this, we must continually improve, identify ‘model areas,’ and develop best practices in the industry,” said Thomas Kowal, President of Seraph North America. Judges include Seraph in-house and external industry experts.

Automotive 89

Automotive Enterprise Resources Product Launch 89

Prohibition

JANUARY 14, 2022

A senior marketing executive/customer service representative and; A skilled and experienced team of copywriters. Who will liaise with the affected departments, such as marketing and communications? There are several tools out there that monitor and aggregate news stories about your brand, competitors or industry.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. I have two blogs—a food blog and a marketing/PR blog. Yet, we are often the shoemakers with no shoes.

Blogging 282

Blogging Case Study Social Media Instagram 282

PR Fuel

JUNE 16, 2021

When generating leads, content marketing is considered three times more efficient than other strategies. Meanwhile, about 60% of marketers have developed a content marketing strategy. . Nearly 80% of content marketers incorporate press releases into their content marketing strategies, too. Read on to learn more!

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. Drive online visibility.

Content Marketing 40

Content Marketing Marketing Media Reputation 40