ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. For example, a product launch article could be rewritten from the customer perspective. Elizabeth Barrett. VP Research, Gartner. Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products. Navigating this environment requires strategic and innovative approaches to beauty PR.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns.

Company 88

Company Corporate Product Launch Internal 88

Onclusive

NOVEMBER 10, 2021

Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one. Analyze the data you’ve collected. When to do it PESTLE analysis is an ongoing process for monitoring changes in your business environment.

Analysis 195

Analysis Corporate Reputation How To 195

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. He had no responsibility for (and limited influence over) product launches, pricing, and store openings. The 1P of Marketing?

Survey 98

Survey Marketing Product Launch Analytics 98

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. The lines between PR and marketing are blurring.

SEO 178

SEO Storytelling Product Launch Measurement 178

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. With that in mind, here’s our thoughts on how you can enhance your LinkedIn video marketing. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan.

Writing 136

Writing How To Pitching Privacy 136

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. What is Influencer Marketing? These influencers promote products, services, or causes to their audience and enhance brand credibility. What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US. It’s pull marketing to promote a sense of thought leadership.

B2B 147

B2B Data Retail Survey 147

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Thought Leadership. Thought leadership is a relatively new addition to public relations strategy.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Bianchi Biz Blog

JUNE 1, 2023

Building on the resounding post-pandemic success of CES 2023, we present to you the top 10 reasons why CEOs, CMOs, and marketing and PR executives of automotive suppliers and mobility technology start-ups should make it a priority to participate in CES 2024, which is slated to run January 9-12, 2024.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. But most businesses aren’t marketing that kind of “lightning in a bottle.” Myth: Today’s PR is influencer marketing.

B2C 120

B2C Product Launch SEO Storytelling 120

PR in High Definition

JUNE 28, 2023

Online events have proven to be a powerful tool for product launches, training sessions, and establishing thought leadership. For comms, these digital formats can be leveraged not only for mere functionality, but also to thrive in the events space.

Travel 62

Travel Product Launch Energy Meeting 62

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Product launch. Thought leadership strategy. Content marketing. Along this vein, thought leadership PR has become an essential part of public relations. How to Grow Your Business with Thought Leadership PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

PRSay

NOVEMBER 5, 2018

A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Now is the time.

Video 117

Video Communications Strategy Product Launch 117

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset. Worse, they may let the news trickle out without a proper media strategy.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. The first step is to determine goals, desired outcomes, and the importance of earned media and thought leadership in the overall communications mix.

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

Barokas

JULY 6, 2020

We always tell startups to never to lock themselves into a long-term contract, especially if they’re still early to market. An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. The typical engagement is different for everyone.

Consumer 131

Consumer Product Launch Agency Sports 131

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. He’s served in the marketing communications C-suite with companies such as Itel Corp., In 1997, the Kansas City-based Grove launched INK Inc.

Product Launch 196

Product Launch Pitching Meeting Conference 196

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Communications Conversations

JUNE 14, 2018

Another way to think about this question is from a marketing standpoint. Using services like PR News and Business Newswire actually help our marketing and sales teams. Moving forward, news wire services might be more suited to be in the toolkit of the marketing professional and not the PR professional.

Communications 83

Communications Public Affairs B2C B2B 83

Garrett Public Relations

MARCH 31, 2019

Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. But what do you do in between the news peaks? One option is to pursue contributed articles.

Product Launch 91

Product Launch Publicity Company Content Marketing 91

PR in High Definition

JUNE 25, 2020

Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. I know plenty of people who have said that they’ll be moving on just as soon as the job market opens up.

Reputation 75

Reputation Employee Leadership Product Launch 75

Critical Mention

SEPTEMBER 3, 2018

Thought leadership is an important part of any successful PR strategy. According to ITSMA, a leading marketing association for technology, communications and professional services providers, 75% of would-be buyers say thought leadership helps them determine which vendor to put on their short list. You can generate more leads.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Ask these five questions to help plan effective thought leadership content for your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR in High Definition

JUNE 25, 2020

Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. I know plenty of people who have said that they’ll be moving on just as soon as the job market opens up.

Reputation 48

Reputation Employee Leadership Product Launch 48

Shift Communications

AUGUST 17, 2018

Weighing competitor results against your client’s earnings is a bit like making a pro and con list, but it’s important to remember that there is outreach potential in every financial benchmark and an opportunity to discuss new leadership and change management strategies for improvement over the next quarter. Revisit key company announcements.

Pitching 83

Pitching Product Launch Data Measurement 83

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. And that was when the eagle-eyed Adam Petrick, Puma’s global director of brand and marketing, tweeted a simple offer and struck PR gold. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. Sometimes, your company needs media coverage— yesterday. Promote Your Next Event.

SEO 52

SEO Writing Local Product Launch 52