Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

DECEMBER 20, 2017

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. But for companies in less glamorous industries, this job may seem more challenging. For ideas, consider the following tips. Add a Human Element.

Industry 222

Industry How To Insurance Insurance 222

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Content Factors. The goal of PR is to promote attention in a short amount of time.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. Plan ahead of time.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. Why is Brand Awareness important?

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 116

B2B Marketing Survey Software 116

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Provide a brief overview of the client and their market context before delving into the specifics of the project. Ready to elevate your PR game?

Case Study 130

Case Study Study Writing How To 130

Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 102

Media Radio Print Newspapers 102

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is inbound marketing? Some examples of inbound marketing tactics include: Social media.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

5W PR

OCTOBER 9, 2017

By: Pola, Director of Digital Marketing. Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Continue by identifying industry leaders and pages that feel are doing a great job.

Social Media 112

Social Media Media Mobile Pinterest 112

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. The cost of B2B marketing content.

B2B 89

B2B Report Survey Marketing 89

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Marketing isn’t your audience finding you, rather it’s you finding them. You market where they live, work and go for entertainment.

Brand 120

Brand Branding Marketing How To 120

MaccaPR

OCTOBER 10, 2022

Focused on the DIY and home improvement space, we gathered at the Grand Hyatt Buckhead hotel to network and share insights into the ever-changing landscape of influencer marketing. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.

Conference 62

Conference Marketing Instagram YouTube 62

Newsfile

NOVEMBER 14, 2023

In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. billion in U.S. Our #BlackFriday deals are here!

Examples 116

Examples Energy Retail Product Launch 116

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. You can include other media, such as videos and images to make your blogs more interactive. Craft a Creative Headline.

Social Media 63

Social Media Media Mobile Infographics 63

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Financial 52

Financial Content Marketing Examples Banking 52

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Before saturating the social sphere with posts dripping with corporate speak, remember you can’t be focus on being more interesting than competitors in your industry. Activate employees on social media.

Social Media 120

Social Media Pinterest Media Infographics 120

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 117

Social Media Study Blogging Company 117

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you know your industry, then you know your competitors. See how they market online.

How To 198

How To Real Estate Web Case Study 198

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Contently - Strategy

MAY 9, 2024

Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Then, choose an issue that’s interesting to them — perhaps a common problem they’re faced with, or a case study of successful companies in your industry.

Writing 85

Writing Case Study Study Brand 85

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. We want to establish our expertise in those fields.

Strategy 276

Strategy How To Media Infographics 276

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs.

Communications 383

Communications Tools Google Resources 383

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Infographics. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Cision

MAY 2, 2015

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. It’s more than an inbound marketing tool.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

5W PR

MAY 17, 2022

Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. Top Examples of PR and Content Marketing Lead Generation.

Strategy 88

Strategy Content Marketing Employee Google 88

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing. Image by diana.grytsku on Freepik

How To 93

How To Tourism Fashion Travel 93

Communications Conversations

JULY 20, 2015

And social media blogs. I read these blogs because I need to stay on top of what’s happening in our industry–the same reason many of you read these blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. People with marketing chops.

Social Media 60

Social Media Blogging How To Media 60

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing. Image by diana.grytsku on Freepik

How To 95

How To Tourism Fashion Travel 95