Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. But fixes are needed, from the industry side and it seems certain that lawmakers and regulators will have a growing hand too. Defending your Social Influence.

Social Media 174

Social Media Marketing Media Facebook 174

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before. 1) It’s hard to stand up a social channel and keep it going month after month. This is rampant, across many industries.

Social Media 153

Social Media Marketing Media Agency 153

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 52

Social Media Media Video SEO 52

The Hoyt Organization

OCTOBER 26, 2022

In 2021, over 4 billion people used social media and this number is projected to rise to 6 billion by 2027. Social media has become an integral part of daily life for both people and businesses. Communication has changed tremendously in the last decade and it will continue to grow in the future. The hospitality […].

Social Media 63

Social Media Industry Media Marketing 63

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. This is where social listening tools play a pivotal role.

Trends 195

Trends Marketing Analysis Leadership 195

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. billion people are active social media users , and not having access to it is lethal to your business.

Social Media 177

Social Media Brand Branding Marketing 177

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

B2B 276

B2B Social Media Brand Branding 276

Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Of course, the marketing community was all over this. Which leads to the larger point here: No one really cares about our marketing bubble. Hey everyone. I get that.

Internal 122

Internal International Social Media Twitter 122

Cision

NOVEMBER 13, 2017

The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. We asked what topics you would like to hear about last week and the winner was — social media. He was kind enough to share what he has learned when it comes to content marketing on social media.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Onclusive

MARCH 22, 2021

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. VP, Product Marketing. Speaker Info.

Technology 195

Technology Industry Healthcare Social Media 195

Communications Conversations

SEPTEMBER 21, 2021

So today I wanted to showcase 8 wonderful women who are making a big impact in the social media world here in Minnesota–for a number of different reasons. Gabriela Winkels, social media associate manager, Land O Lakes. We could all stand to champion our young talent a little more, publicly, here on social media!

Social Media 146

Social Media Marketing Media Insurance 146

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. Set New Industry Trends. Increase Sales.

Social Media 144

Social Media Media SEO Instagram 144

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

Communications Conversations

JANUARY 27, 2022

I’ve been giving this social media trends presentation now for I believe 5 years. I used to give it at Social Media Breakfast–you know, back when we saw people, had coffee together and shook hands! Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country.

Social Media 163

Social Media Trends Media Creativity 163

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence. What is Influencer Relationship Management (IRM)?

Social Media 78

Social Media Media Storytelling Creativity 78

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 111

B2B Social Media Company SMB 111

5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. Social media and online reviews are now the go-to sources for beauty advice, leading to influencers becoming trusted product recommenders and trendsetters.

Industry 78

Industry Marketing Storytelling Consumer 78

Awario

AUGUST 22, 2022

Social media marketing, just like any other industry, operates in both more straightforward and more complex terms. For example, ‘authentic content’ is a term that is easy to understand (and also an important caveat in millennial marketing). But not every social media concept is as clear.

Social Media 106

Social Media Media Examples Industry 106

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 127

Survey Social Media Brand Branding 127

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

Agility PR Solutions

SEPTEMBER 14, 2021

Few things in recent years have changed the world so profoundly as social media. Not only has social media permeated our daily lives, but it has also become a staple in the world of business. It’s used for marketing, branding, PR, and even customer service.

Industry 91

Industry Marketing Customer Service Social Media 91

Sword and the Script

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 142

B2B Marketing eBook YouTube 142

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. They are paving a path for the entire industry to elevate itself through data and technology.

Industry 253

Industry Communications Measurement Technology 253

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 95

B2B Marketing Measurement Social Media 95

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. I reflect that in my brand.

Social Media 130

Social Media How To Brand Branding 130

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Stern + Associates

MAY 6, 2024

The best part of Brandon Pantano’s job is helping leaders, brands and businesses use the latest marketing best practices to improve their bottom lines. From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform.

Strategy 71

Strategy Marketing SEO B2B 71

5W PR

MARCH 27, 2023

Beauty brands are leveraging the power of User-Generated Content (UGC) as a strategic marketing tool. Driven by influencer culture and social media, beauty companies have adopted UGC to build a brand image and engage with customers. What is User-Generated Content? Meanwhile, this content could increase trust in a brand.

Industry 88

Industry Social Media Community Consumer 88

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. Targeting options, such as job title, company size, and industry, are also offered.

Advertising 97

Advertising Advertising Social Media Reddit 97

PR for Anyone

JUNE 23, 2021

Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? Do they see interviews, media, articles featuring you as the expert? After that it’s positioning yourself as an industry expert.

Industry 130

Industry Social Media Google Training 130

Cision

SEPTEMBER 19, 2017

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions. Architects” are the most pro-social group of journalists.

Social Media 247

Social Media How To Media Journalism 247

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Too many investors and founders recommend avoiding marketing during the early stages.

B2B 160

B2B Study Marketing Education 160

5W PR

DECEMBER 14, 2022

The main key to the success of all public relations and social media strategies is for companies to constantly strive to meet the needs of their audiences. That means the right social media strategy will keep in mind that all of the social media accounts that the company operates are going to be updated regularly.

Social Media 88

Social Media Strategy Publicity Media 88

5W PR

JANUARY 16, 2024

They’re looking for personalized journeys, open communication, and a sense of belonging within the larger market of oral health. For example, informative blog posts and social media tips talk about the secrets of proper brushing techniques, flossing, and conquering common oral health issues.

Industry 78

Industry Education Consumer Ethics 78