Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. This has less to do with the actual business storytelling and more about how The Man measures journalists.

Pitching 146

Pitching Survey Storytelling Newspapers 146

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. Competition – if you are submitting for a specific vendor, name their biggest competitor and how you won against them.

Writing 52

Writing How To Local Examples 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Authentic Storytelling Project. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. A good PR person knows how to weave everyday facts into a story that engages. How to Combat the Fake News Frenzy in B2B PR. How to Improve Your Press Release Best Practices with Storytelling. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Solo PR Pro

OCTOBER 5, 2021

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. I figured I was going to have some time without income,” he says recalling March 2020.

Meeting 97

Meeting Handbook Newspapers Government 97

Cision

APRIL 21, 2016

Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. Have a fundamental understanding of video storytelling. My daily newspaper of choice is…Google. Rapid Fire Round.

Local 120

Local Newspapers Internal International 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

The Hoyt Organization

JANUARY 17, 2024

Here is how a well-crafted public relations campaign can boost student enrollment in higher education. How To Boost Student Enrollment With PR Campaigns Before crafting a PR campaign, it’s crucial to understand the target audience for higher education institutions – students, prospective students, parents, faculty and staff, and alumni.

Education 52

Education Publicity Radio Newspapers 52

Contently - Strategy

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. At Contently, I think you know how much we value storytelling by now.

B2B 139

B2B Brand Branding B2C 139

The Hoffman Agency

FEBRUARY 1, 2021

Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.” It takes understanding of how to craft a story, to whom, when, and with what. Crafting a story that resonates with top-tier publications. It takes them knowing you.

Publicity 36

Publicity How To Agency Pitching 36

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. It’s all storytelling. How many pitches is he likely to read? My daily newspaper of choice is…The New York Times.

Newspapers 120

Newspapers Journalism Pitching Report 120

Solo PR Pro

FEBRUARY 11, 2016

In this post, we walk you through the process of how to create a bylined article that media outlets will notice and want to publish. Be a storyteller and try to create intimacy with the reader. Image Credits: “Stack of Newspapers with Mouse” image courtesy of hywards at FreeDigitalPhotos.net. Initial preparation.

How To 40

How To Guidelines Pitching Writing 40

Presspage

JUNE 19, 2018

TV reporters now must handle social media, and newspaper reporters have to shoot video. They prefer straightforward navigation that makes clear how to find the assets they are seeking. What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling.

Automotive 117

Automotive Mobile Interviews Video 117

The Resolution Blog

MAY 7, 2019

about the whole spectrum of AI and how it’s affecting the PR world right now. We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients. The reality is storytelling is definitely not a craft that AI can do just yet.

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

MARCH 21, 2019

Insert meme of men on a train looking at newspapers here.) What’s also happened within the last 15 years is more of a focus on how to generate the most number of likes and retweets and clicks rather than actual genuine engagement. Storyteller. It’s here I think an important distinction must be made. Soothsayer.

Technology 100

Technology Communications Training Newspapers 100

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

JUNE 10, 2015

If you want your earned media to work, figure out the passion points for the co mmunity that the newspaper is going to be covering and figure out how your client fits into that larger area,” he says. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.”

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0

Mora Communications

OCTOBER 26, 2017

For those in the field who know how to use it, PR can be your most effective marketing tool. Effective PR is effective storytelling. How do you find your stories? Once you’re in magazines and newspapers, you can use social media and the internet to ramp up interest in your product. One might be seasonal.,

Newspapers 40

Newspapers Print Storytelling Industry 40

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. How did you get your start in PR? My daily newspaper of choice is…The Washington Post.

Policies 120

Policies Internal International Public Affairs 120

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. The best non-fiction storytelling on the planet comes from journalists. Thankfully, we’re seeing new models and experiments on how to monetize journalism that bodes well for the future. Of course not.

Journalism 60

Journalism Storytelling Exercises Fashion 60

Doctor Spin

MAY 30, 2023

Ahead of others in his time, he actually understood the importance of media coverage (he started New York’s first illustrated newspaper in 1853) and believed ‘there is no such thing as bad publicity,’ a popular phrase many times attributed to Barnum himself.” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros.

Publicity 52

Publicity eBook Ethics Resources 52

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Here’s where the art of storytelling takes place. You don’t have to look far to see the added benefits of Public Relations.

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Flatiron Communications

JULY 5, 2022

There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR. We’re trying ot make our coverage as approachable as possible, i.e., with language that’s very easy to follow. This is our audience.”. Here’s a link to The AP’s blog post on the session. Sharma, Pace, and Isikoff (l.

Conference 36

Conference Journalism Web Comparison 36

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

Beyond PR

JUNE 8, 2016

The panelists all agreed that today’s journalists — including those at traditional news outlets — must learn how to do everything. Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. Today’s journalists are one-person bands.

Media Relations 40

Media Relations Media Journalism Print 40

Ethical Voices

OCTOBER 24, 2022

How to handle PR with asylum seekers. How to help people understand “No” is an option. The ethics of how we are covering Kanye West. The great majority of individuals don’t discuss their salary or how much they spend on everything day to day. Why we need to update disclosure rules.

Ethics 50

Ethics Interviews Advertising Advertising 50

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern. Nominated by: Kelli Matthews, University of Oregon.

Sports 0

Sports Leadership Internal International 0

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. See this earlier post for tips on how to go from PR intern to permanent hire. Let us know @CrenshawComm.

Agency 192

Agency Internal International Pitching 192

PR Fuel

DECEMBER 7, 2021

A good way to make a press release impactful is to balance the storytelling side with factually focused writing. Keep reading to learn more about how to construct an impactful press release. The term boilerplate is an old newspaper terminology that refers to standard text that is repeated. What is a Press Release? Boilerplate.

Writing 105

Writing Construction Newspapers Storytelling 105

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: Partisan Politics Complicates PR ). List posts earn more shares.

Survey 176

Survey Marketing B2B Study 176

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I know, I know, I’m not breaking news here. Newsrooms are more lean than ever before.

Media 112

Media Journalism Report Video 112

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. The journalists were people working in media, newspapers or TV channels, or radio stations. Because everything in the media space changed over the years.

B2B 52

B2B Communications Media Newspapers 52