B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. How to Score in B2B Media Relations. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. This has less to do with the actual business storytelling and more about how The Man measures journalists.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Solo PR Pro

OCTOBER 5, 2021

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills.

Meeting 97

Meeting Handbook Newspapers Government 97

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

Publicity 167

Publicity Social Media Measurement Television 167

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Contently - Strategy

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. At Contently, I think you know how much we value storytelling by now.

B2B 111

B2B Brand Branding B2C 111

Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Insert meme of men on a train looking at newspapers here.) Storyteller. Guest Post by Matt LaCasse.

Technology 100

Technology Communications Training Newspapers 100

Solo PR Pro

FEBRUARY 11, 2016

In this post, we walk you through the process of how to create a bylined article that media outlets will notice and want to publish. Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Be a storyteller and try to create intimacy with the reader.

How To 40

How To Guidelines Pitching Writing 40

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. It’s all storytelling. How many pitches is he likely to read? Read closely what they write. Rapid Fire Round.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. How did you get your start in PR? My daily newspaper of choice is…The Washington Post.

Policies 120

Policies Internal International Public Affairs 120

Cision

JUNE 10, 2015

“If you want your earned media to work, figure out the passion points for the co mmunity that the newspaper is going to be covering and figure out how your client fits into that larger area,” he says. The question they always come back to when writing a story is, what is going to resonate with my readers?

Pitching 120

Pitching Policies Ethics Mobile 120

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. The best non-fiction storytelling on the planet comes from journalists. With that said, I understand why journalists feel compelled to write these “poor me” stories. Of course not.

Journalism 60

Journalism Storytelling Exercises Fashion 60

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So During the panel, Kavitha shared how WAMU is adding new beats to adapt to their listeners’ current interests. Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video.

Media Relations 40

Media Relations Media Journalism Print 40

Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. An assignment in her PR Writing class turned her into an advocate for public policy change.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Fuel

DECEMBER 7, 2021

A good way to make a press release impactful is to balance the storytelling side with factually focused writing. Keep reading to learn more about how to construct an impactful press release. Writing strong press releases is an important promotional tool for a business. Press releases should be factual and tell a story.

Writing 105

Writing Construction Newspapers Storytelling 105

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. See this earlier post for tips on how to go from PR intern to permanent hire.

Agency 192

Agency Internal International Pitching 192

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Data, storytelling and blogging of grow in importance. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). in 2019, reaching a record $4.5

Survey 176

Survey Marketing B2B Study 176

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. The journalists were people working in media, newspapers or TV channels, or radio stations. Similarly, the language that we use to write on Twitter is entirely different.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Read How to Harness the Power of Quotes in Your Press Release for more ways you can feature quotes. Think about newspaper articles that direct readers to “continue story on page 53.”

Agency 40

Agency Real Estate Film Video 40

PR Conversations

AUGUST 17, 2014

Few practitioners even know how to code with HTML (let alone anything more sophisticated) or have a working knowledge of design packages, macros or to be honest, how to use the full capabilities of word-processing or presentation software. Others now describe themselves as storytellers, content curators or narrators.

Education 87

Education Training Policies Crisis Management 87

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. How many hours do you want to spend on this?” Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense. Subjects should have an active part in how their story is told to overcome bias.

Publicity 128

Publicity Government Guidelines Facebook 128