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S&T Live Recap: From the Marines to Johns Hopkins, a Communicator’s Storytelling Journey

PRSay

Even as a kid, I used to watch TV news from around the world and take my dad’s newspaper and try to read it,” he said. “I I don’t know how to get there, but I’m going to try.’” The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” Melton was guest speaker for the Feb.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

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How B2B Brands Can Use TikTok Without Ruining It

Contently - Strategy

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. At Contently, I think you know how much we value storytelling by now.

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Boosting Student Enrollment in Higher Education With Public Relations

The Hoyt Organization

Here is how a well-crafted public relations campaign can boost student enrollment in higher education. How To Boost Student Enrollment With PR Campaigns Before crafting a PR campaign, it’s crucial to understand the target audience for higher education institutions – students, prospective students, parents, faculty and staff, and alumni.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. PR instead uses creativity and analytics to tell a story that resonates with your audience. A good PR person knows how to weave everyday facts into a story that engages. How to Combat the Fake News Frenzy in B2B PR.

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Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 88 percent value creativity and craft in content creation. How to Overcome These Hurdles .