Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. It’s all storytelling.

Newspapers 120

Newspapers Journalism Pitching Report 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Solo PR Pro

FEBRUARY 11, 2016

In this post, we walk you through the process of how to create a bylined article that media outlets will notice and want to publish. However, the type of publication you’re pitching will have an influence on the subject matter of your article and how you choose to angle it. Perfecting the pitch. Initial preparation.

How To 40

How To Guidelines Pitching Writing 40

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Mora Communications

OCTOBER 26, 2017

There are a number of target markets within the field, which offers a number of different story and pitch ideas. For those in the field who know how to use it, PR can be your most effective marketing tool. Effective PR is effective storytelling. How do you find your stories? One might be seasonal.,

Newspapers 40

Newspapers Print Storytelling Industry 40

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. How did you get your start in PR? My daily newspaper of choice is…The Washington Post.

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Here’s where the art of storytelling takes place. You don’t have to look far to see the added benefits of Public Relations.

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR. This is our audience.”.

Conference 36

Conference Journalism Web Comparison 36

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Conversely, don’t disregard publications that aren’t currently covering your niche.

Media Relations 40

Media Relations Media Journalism Print 40

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern. Nominated by: Kelli Matthews, University of Oregon.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But, in general, reporters don’t want a product pitch on a press release.

Media 112

Media Journalism Report Video 112

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Overview: Can we trust our memory? Can we actually multitask?

Marketing 74

Marketing Conference Content Marketing Agency 74

Beyond PR

MAY 17, 2018

While the survey didn’t ask specifically about photos and infographics, anyone who has followed any event on Facebook or Twitter, whether it was the recent March for Our Lives rally in Washington or the Oscars, will know how important multimedia is to reporters — and to the story. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

NewsWhip

JUNE 23, 2021

The hard part is building a culture that embraces technology that gets people at all different levels and all different corners of the company, excited about how to embrace insights to enhance their work. 18: The future of storytelling in healthcare communications. That’s really the hard part. read more. #18: read more.

Data 78

Data Media Analytics Energy 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Influence of local newspapers | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115